B.O.B. Blog

Goodyear in Review: the Many Attempts to be 'Blimp Worthy' in 2017

This was the closing frame of the Goodyear commercial that aired during the Goodyear Cotton Bowl Classic on Dec. 29, 2017.

Was 2017 a good year for Goodyear? That's a relative question. But the company, as Chairman, CEO and President Rich Kramer keeps saying, continues to follow its long-term strategy of embracing the revolutionary changes in technology (he calls them a "disruption"), catering to millennials, and “to work from the market back” to deliver the tires dealers demand the most, especially high value-added tires such as the Goodyear WeatherReady.

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