Exclusive: Tire Discounters Reveals Its Plans for the Future

Bob Ulrich
Posted on July 11, 2016

Tire Discounters Inc. is the eighth largest independent tire dealership in the U.S. after opening its 100th store earlier this year.

What’s next for the Cincinnati, Ohio-based retail tire dealer? I recently sat down with President and Chief Operating Officer Jamie Ward to find out.

A Tire Discounters store is "very operationally focused," says Ward.
A Tire Discounters store is "very operationally focused," says Ward.

Growth is a given. Tire Discounters opens anywhere from eight to 12 stores per year. This year, the construction is happening primarily in the Nashville and Chattanooga markets.

With (now) 101 stores in Ohio, Kentucky, Indiana, Tennessee and Georgia, Ward says his number one goal is to make sure the Tire Discounters culture stays not only unique but also the same in each market the company enters.

“When we open a new market, we send down some of the most experienced folks we have to run the market, to get the market up and ready, and to make sure we start off that group of stores the right way.

“It’s very difficult to do the right thing. It takes a lot of effort, but it’s worth it in a payback. We make sure the center of our universe stays the customer.”

Although the company is no longer the size of a mom-and-pop operation -- “65% of the tire dealers are mom-and pops in one way, shape or form,” says Ward -- it tries to keep that hometown attitude because it gives them a competitive edge against “the big guys” such as Firestone company-owned stores.

“For us, we’re not going to lose that because we focus on that. We put our processes around that. It’s all about taking the customers’ expectations and exceeding those. We do little things, like wash wheels when a customer comes into our store. We attempt (if at) all possible to open the door for them.

“At the end of the day, we try to do the extra things that require the extra effort most tire dealers aren’t willing to do, to exceed expectations of the customer.”

Ward is a self-described “operations guy” who has seen companies in different industries promise they will do something, then turn around and do the exact opposite.

“For us, we really spend a lot of money and focus with our field management team. We have our regional managers out there constantly in the stores working with the stores, making sure they’re executing at the highest level.”

That includes quarterly quality store visits, he says.

“We know that all those details matter. They pay off. The cleanliness of the bathroom, the cleanliness of the showrooms -- we spend a lot of money making sure everything is right for our customer.”

Look for my interview with Ward; Chairman and CEO William “Chip” Wood, and Senior Vice President of Sales Operations and Marketing Clarissa Niese in the July issue of Modern Tire Dealer.

And for more information on Tire Discounters, check out these links:

"Tire Discounters Opens 100th Store."

"Tire Discounters Founder Chip Wood Returns as CEO."

Related Topics: Chip Wood, Clarissa Niese, Jamie Ward, Modern Tire Dealer 100, Tire Discounters

Bob Ulrich Editor
Comments ( 0 )
More Stories
European tire shows are reaching a crisis point! Here we have Germany’s Reiffen Essen trade show, the Autopromotec in Italy and the Tire Technology Expo in Germany.
Article

Saturation Point Danger for Tire Shows in Europe

With the Specialty Equipment Market Association (SEMA) Show due to take place this month in Las Vegas, which has to be one of (if not the) largest of its kind in the world, I thought it was the perfect time to take a step back and get an overall picture of what is currently happening in the tire show arena in Europe.

News

Green Army Ignites 2018 With Two TRI-ACE Tire Wins !

Green Army, notable off-road race team, captured the S.N.O.R.E “Battle at Primm” with Justin Davis taking the Overall Championship and a Class-1 win at the season opener in Primm, Nevada held last weekend February 9-11.  

A special pre-event European Press Conference for Tire Cologne was staged by Koelmesse GmbH late last year.
News

Tire Cologne Will Address Many Important Industry Segments

The Tire Cologne has posted a schedule of events for its first trade fair, to be held in May 29 through June 1, 2018, in Cologne, Germany. Although billed as "a trade fair for tires and wheels," it is really more than that, according to show organizers.

News

Dealer Tire Invests in Tire Sensor Technology

Dealer Tire LLC is a "leading" investor in a new tire sensor and data management company, Tyrata Inc., which recently ended its series A financing offer. Thanks to several investors, the company received an influx of $4.5 million.

Publisher David Wilson believes there is still a future for tire retreading as a profitable business.
News

Tyrexpo Africa: A Global Viewpoint on Retreading

In preparation for Tyrexpo Africa, to be held April 10-12, 2018, at the Gallagher Convention Center in Johannesburg, South Africa, David Wilson, publisher and editor at Retreading Business and the publisher for three specialist magazines for the tire industry, shares his views on the overall outlook of the global commercial tire retread market.

In addition to warning its employees on the dangers of texting and driving, Ramona Tire promotes that message to the public with its “Please make it home safe today” digital billboard on I-215 west of Hemet, Calif. (see sidebar).
Article

How Is the ‘Health’ of Your Business Insurance Coverage?

Many of us make it a point to see our doctor for regular checkups. Doing so gives the physician the opportunity to assess the current condition of our health, and gives us a chance to ask questions about medical issues or concerns. A thorough exam can help to diagnose early symptoms and gives the doctor an opportunity to offer recommendations and advice for a healthier lifestyle.

News

Formula 1 Pirelli Hot Laps to launch in 2018

Formula 1 is delighted to announce the Formula 1 Pirelli Hot Laps program. The first eventwill be the 2018 FORMULA 1 GULF AIR BAHRAIN GRAND PRIX, followed by nine other eventsat this year’s FIA Formula 1 World Championship, soon to be announced.

The Williams Mercedes FW41 will contest the Formula One World Championship in 2018.
News

Williams Martini Racing Launches The FW41

Williams Martini Racing has revealed a first look of its 2018 Formula One challenger, the Williams Mercedes FW41, at the team’s season launch in London this evening.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!