Goodyear Tests a Mobile Tire Shop Program

Bob Ulrich
Posted on December 12, 2017

Goodyear Tire & Rubber Co. is testing a mobile tire installation program in the Northeast Ohio area as well as a handful of other markets.

Modern Tire Dealer Publisher Greg Smith was surprised to see a Goodyear Mobile Tire Shop (see photo) parked outside a local restaurant earlier this week. As you might expect, he walked over, told the clean-cut driver who he was, and talked to him about the service. Greg told me the driver was knowledgeable and professional. He also gave Greg a coupon worth 15% off all tires on goodyear.com.

With snow and freezing temperatures about to hit the Akron area, Greg asked the driver if he was ready to change tires in the snow, to which the driver laughed and said that this was the test market to see how it will work in the winter.

After seeing the photo of the Mobile Tire Shop, I decided to check out the website and see how the process would work. I discovered that after choosing a tire size and entering our zip code, an ad for Goodyear Home Install popped up. "When you buy tires on Goodyear.com, installation comes to you," it read. "Our process means buying tires has never been easier."

I asked Goodyear about the program and here's what they had to say.

"Goodyear is extending its mobile fleet solutions to passenger vehicles in a very limited amount of markets. We are always looking for ways to make Goodyear (tires) easy to buy and own, but have no plans to make these programs widely available to consumers at this time."

Selling directly to consumers online, which Goodyear is doing, takes advantage of the paradigm shift in the way millennials do business compared to baby boomers. Some Goodyear dealers don’t like it, but in Goodyear’s defense, dealers have been slow to jump on this trend. And Goodyear can’t be faulted for looking at creative ways to increase its sales.

But when it announced at its 2015 Customer Conference that it was selling tires online, Goodyear described the announcement as a win-win for both Goodyear and its dealers. While Goodyear would get the sale, its dealers would 1) receive a delivery fee from Goodyear, 2) keep all installation charges, and 3) get the opportunity to generate additional service revenue from consumers they would not see normally. This mobile tire installation program takes all three of those things away.

The Goodyear program appears to be similar to Michelin OnSite, which Michelin North America Inc. has discontinued. As you may remember, Michelin's program was tested in the Raleigh-Durham market before Michelin pulled the plug.

When Michelin launched its pilot program, I was pretty vocal about my dislike for it. My opinion about tire manufacturers offering mobile tire service directly to consumers hasn't changed.

Related Topics: 2015 Goodyear Dealer Conference, B.O.B., Michelin OnSite, mobile tire service, online tire sales

Bob Ulrich Editor
Comments ( 0 )
More Stories
The Geolandar X-MT will be available in July 2018 in 10 sizes.
News

Yokohama Adds Another MT Tire: the Geolandar X-MT

How hot are mud-terrain tires? So hot that Yokohama Tire Corp. is adding another MT tire to its lineup. The Geolandar X-MT will be the second MT tire addition to the Geolandar family in a year.  

News

Tire Sales Were Down at Monro in Fiscal 2018

New stores provided Monro Inc. with $96.2 million in sales during fiscal year 2018, and they helped the company record a 10% increase in sales for the period that ended March 31, 2018.  

Yokohama will meet with tire dealers across the country during the 2018 ride and drive training program.
News

Yokohama Takes Dealer Training on the Road

Yokohama Tire Corp. is once again taking its dealer training program on the road. The 2018 experiential Ride and Drive Dealer Training Program kicks off with a multi-city tour May 22 in Anaheim, Calif.

The new Monroe ads will run in a broad range of automotive service industry publications and reach thousands of additional industry professionals.
News

Tenneco Ad Campaign Touts Advantages of Monroe Products

Tenneco Inc. has launched an extensive print and digital advertising campaign called “If It Doesn’t Say Monroe” which highlights the quality, performance and value benefits of the Monroe brand of ride control products.

©gettyimages.com/chombosan
Article

Servicing the Next Generation of Cars and Customers

A couple of years ago, one of the consumer magazines compared the cars of 1991 to the cars of 2016 and listed the top 15 automotive milestones over that 25-year period. Hybrid technology, stability control and GPS satellite navigation were the top three in order and amazingly enough, tire pressure monitoring systems (TPMS) was number nine. The list was a mix of mechanical and driver-related innovations that made cars better, safer, efficient and more convenient.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!