What do tires have to do with Super Bowl XLVII?

Lori L. Mavrigian
Posted on January 30, 2013
Momentum 51 courtesy of www.shawsportsturf.com.

Momentum 51 courtesy of www.shawsportsturf.com.

While you’re watching the “Big Game” on Sunday, you might be interested to know that the product you sell plays a major part in the safety of the athletes.

The synthetic turf the Baltimore Ravens and San Francisco 49ers will battle on at New Orleans’ Mercedes-Benz Superdome is partly made up of millions of tires which have reached the end of the lifespan for which they were originally designed.

A Calhoun, Ga., company, Shaw Sports Turf, makes the Momentun 51 artificial turf that covers the field of Super Bowl XLVII. It says its product gives another life to tires’ components and has other great environmental benefits.

According to the company’s website, “Unlike natural grass, Shaw Sports Turf needs no water, and no costly fertilizers or pesticides. It can save millions of gallons of water every year. There is no need for pollution producing maintenance equipment. And because the infill is composed of rubber, millions of tires each year are kept out of landfills. Best of all, at the end of the field’s useful life, all components can be either reused or recycled through our Shaw Green Edge Recycling Program.”

Momentum 51 has a 2.5-inch pile height and a two-inch infill that is a 50/50 mix of sand and rubber to offer firmness and safety.

The field will give neither team an advantage as both have experience on this exact synthetic turf. Each has practice fields covered with Shaw’s Momentum 51 product. The Ravens’ game field also has it.

As for me, I’ll be cheering for the 49ers. (Cleveland Browns’ fans have long memories.)

Related Topics: Lori L. Mavrigian, Lori's Listening, Super Bowl, scrap tires

Lori L. Mavrigian Managing Editor
Comments ( 0 )
More Stories
Blog

American Companies May Be Hurt by BATs (Border Adjustment Taxes)

There is a potential game-changing proposal under consideration in Congress that would set the business community on its ear. According to multiple sources, the proposal would disallow U.S. companies from deducting the cost of the products they import from their taxes.

Arnott says its new aftermarket shock absorber for the Mercedes-Benz GL-Class SUV is a high-quality, cost-effective suspension solution that is custom-tuned for an excellent ride.
Product

Arnott Has New Shock Absorber for Mercedes-Benz

Arnott Inc. has released a new aftermarket shock absorber (SK-2868) for the rear left or right side of the 2012 Mercedes-Benz GL-Class SUV (X164 chassis) with Airmatic and without adaptive damping system (ADS).

News

BTS Preview: NextEra Energy Resources 250 Preview

"The draft is the great equalizer," Smith said. "It makes Daytona a good place for us to have our first race together. While we don't have the biggest team fielding a truck, RBR has had success at Daytona and I have experience racing in the draft, so I am confident we can start 2017 off on a good foot."

News

Union Official Calls Tariff Vote 'A Huge Mistake'

The leader of the United Steelworkers union says the International Trade Commission has made "a huge mistake" in not imposing tariffs on truck and bus tires from China. And based on early feedback from Modern Tire Dealer readers, tire dealers and particularly retreaders agree.

News

Two Asian Automotive Shows in One in March

Tyrexpo Asia 2017 and the inaugural edition of GarageXpo Asia will be held in conjunction with each other March 21-23, 2017, in Singapore. The events are organized by SingEx Exhibitions Pte. Ltd.

News

Double Coin Fights for Lower Tariff Rates — and Wins

The U.S. Department of Commerce (DOC) has admitted errors in its tariff calculations on two truck and bus tire manufacturers in China, and as a result has lowered the rates Double Coin Holdings Ltd. and Guizhou Tyre Co. Ltd. — and all companies — will pay. 

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!