What do tires have to do with Super Bowl XLVII?

Lori L. Mavrigian
Posted on January 30, 2013
Momentum 51 courtesy of www.shawsportsturf.com.

Momentum 51 courtesy of www.shawsportsturf.com.

While you’re watching the “Big Game” on Sunday, you might be interested to know that the product you sell plays a major part in the safety of the athletes.

The synthetic turf the Baltimore Ravens and San Francisco 49ers will battle on at New Orleans’ Mercedes-Benz Superdome is partly made up of millions of tires which have reached the end of the lifespan for which they were originally designed.

A Calhoun, Ga., company, Shaw Sports Turf, makes the Momentun 51 artificial turf that covers the field of Super Bowl XLVII. It says its product gives another life to tires’ components and has other great environmental benefits.

According to the company’s website, “Unlike natural grass, Shaw Sports Turf needs no water, and no costly fertilizers or pesticides. It can save millions of gallons of water every year. There is no need for pollution producing maintenance equipment. And because the infill is composed of rubber, millions of tires each year are kept out of landfills. Best of all, at the end of the field’s useful life, all components can be either reused or recycled through our Shaw Green Edge Recycling Program.”

Momentum 51 has a 2.5-inch pile height and a two-inch infill that is a 50/50 mix of sand and rubber to offer firmness and safety.

The field will give neither team an advantage as both have experience on this exact synthetic turf. Each has practice fields covered with Shaw’s Momentum 51 product. The Ravens’ game field also has it.

As for me, I’ll be cheering for the 49ers. (Cleveland Browns’ fans have long memories.)

Related Topics: Lori L. Mavrigian, Lori's Listening, Super Bowl, scrap tires

Lori L. Mavrigian Managing Editor
Comments ( 0 )
More Stories
News

Aussie Invasion At The VIR Hyperfest

Australian Drift Champion and Formula Drift competitor, Josh Robinson invaded the Street Driven Tour at Virginia International Raceway over the May 19-21 weekend bringing the TRI-ACE Tires Team with him.

Brent Windom is returning to Uni-Select, but heading to Canada.
News

Windom is Out at Pep Boys, and Heading to Uni-Select Canada

The man tasked with leading the integration of Pep Boys — Manny, Moe & Jack into investor Carl Icahn’s portfolio of auto parts businesses has left the company. Brent Windom has been appointed president and chief operating officer of Uni-Select Inc.’s Canadian Automotive Group.

Bosch says the new OTC 30-Ton King Pin Pusher Set accommodates most models of trucks and buses and provides up to 30 tons of force.
Product

Bosch Has New 30-Ton King Pin Pusher Set

Bosch Automotive Service Solutions Inc. has released 4240A 30-ton king pin pusher set to assist technicians when changing king pins and brake anchor pins on heavy-duty vehicles.

News

Tariffs on Imported Steel Affect the Tire Industry

The U.S. Department of Commerce (DOC) is investigating the national security implications of steel imports, and the U.S. Tire Manufacturers Association (USTMA) has testified consumers, as well as the U.S. military, depend on tires and the availability of certain imported steel is critical.

News

Hotwire Returns After Memorial Day

Modern Tire Dealer will not publish Hotwire on Monday, May 29, 2017, due to the Memorial Day holiday. Look for the next edition on Tuesday, May 30.

Vice Chairman and Managing Director Neeraj Kanwar (left), Hungary Prime Minister Viktor Orban and Chairman Onkar Kanwar celebrate the opening of the Apollo Tyres Ltd. plant in Budapest.
Article

Apollo Opens Tire Plant in Hungary, Looks for Growth in the U.S.

The opening of Apollo Tyres Ltd.’s new $500 million consumer and commercial tire plant outside of Budapest, Hungary, last month was a huge global event. Said to be the largest investment by an Indian-based company in Hungary, the grand opening drew a visit from Hungary’s Prime Minister Viktor Orban.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!