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Auto Service

The competition for automotive service is fierce, from car dealers, large chain store retailers, and mass merchandisers to small repair shops. We’ll keep you current on the latest news and trends in automotive service to grow this important aspect of your business.

LATEST NEWS

The Smart Battery Tester from OTC includes an app to enable technicians to test batteries with a
July 29, 2014

OTC releases battery tester and app

OTC, a Bosch Automotive Service Solutions brand, has introduced a pocket-sized battery tester that offers near-instant battery, charging and starting system test results with a technician’s iOS or Android device.

Tags: battery testers, OTC

Kristin Grons is responsible for marketing strategies for Raybestos brand brakes
July 29, 2014

BPI adds to Raybestos marketing team

Kristin Grons has joined Brake Parts Inc. (BPI) as marketing manager.

Tags: BPI, Brake Parts Inc., Kristin Grons, Raybestos

Centric Parts has released its 2014 brake component guide for its Fleet Performance program. 
July 29, 2014

Centric releases 2014 brake guide for fleets

Centric Parts, a North American manufacturer and supplier of aftermarket brake components and systems, has begun delivering its Centric Parts 2014 Fleet Performance Brake Component Application Guide.

Tags: Centric Parts Fleet Component Brake Guide, Dan Lelchuk

ASE has elected Mark Polke of Robert Bosch LLC to its board of governors.
July 29, 2014

ASE elects Mark Polke to board

The National Institute for Automotive Service Excellence (ASE) has elected Mark Polke to its board of governors. Polke is director of service workshop concepts and technical support services for the aftermarket division of Robert Bosch LLC.

Tags: Mark Polke, National Institute for Automotive Service Excellen, Robert Bosch LLC

July 28, 2014

Centric Parts upgrades rotors for Ford Focus ST

Centric Parts, a North American manufacturer and supplier of aftermarket brake components and systems, has introduced StopTech brand two-piece AeroRotor Replacement Kits (ARK) for the 2012-2014 Ford Focus ST.

Tags: brake components, Centric Parts, StopTech

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USEFUL ARTICLES

Of Emil’s 17 shop employees in Brooklyn, N.Y., nine are technicians and two are tire
July 23, 2014

A tire store grows in Brooklyn  

Ralph Czeisler, manager and owner of Emil’s All Tire Co., knows his tires. He knows that low-profile tires — a popular choice for his many BMW-driving customers — cannot handle the potholes of Brooklyn, N.Y., very well. He knows how to make split-second assessments about tire rotation with a glance at his customers’ tire treads and a working memory of their vehicles’ histories. But more than his knowledge of tires, Czeisler understands his customers.

Tags: Brooklyn tire store, Emil's All Tire, Katharine Ulrich, Ralph Czeisler

Mastering the fine art of pricing
July 23, 2014

Mastering the fine art of pricing  

Price, price, price, price, price, price, price... everybody is talking about tire prices. Independent tire dealers have a lot to say about this subject, and rightly so. Tire dealers are talking about all phases of tire pricing, what they pay for tires and what they charge (or can charge) for tires.

Tags: Counter intelligence, Marketing, sales and marketing, Wayne Williams

How to handle bad online reviews
July 23, 2014

How to handle bad online reviews  

Does your business have bad online reviews? Do you care? You probably do, and yes, you should care. Virtually every business will eventually receive some bad online reviews from its customers. It’s practically impossible to satisfy all your customers all of the time.

Tags: Internet marketing, Marketing, Online reviews, Wayne Croswell

Rent-A-Wheel/Rent-A-Tire Inc. is focusing on building business at newly acquired company stores,
July 16, 2014

MTD 100: ‘Internet pricing leveled the playing field’  Cover Story

The maxim “business as usual” has become “business unusual” for the dealers on this year’s MTD 100. They emerged from a global recession to find an increasing threat to their margins: tire pricing on the Web. Their willingness to adapt to change has given them the competitive edge to grow their businesses.

Tags: AKH Co., American Tire Depot, Big O Tires LLC, Discount Tire Co., Flynn's Tire, Internet marketing, Jack Williams Tire, Les Schwab Tire Centers, Modern Tire Dealer 100, Monro Muffler Brake, MTD 100, Rent-A-Wheel/Rent-A-Tire, Somerset Tire Service Inc.

Wheel weight update
June 27, 2014

Wheel weight update  

From start to finish, it took only a few months to get the ban on lead wheel weights approved in Minnesota.

Tags: Gregory Parker, Perfect Equipment, Wegmann automotive USA Inc., Wheel weights

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