The downturn in the OTR market has been longer than normal but it is a normal trend of the OTR industry, says Yokohama's Tim Easter, director of OTR sales.

Yokohama: North American OTR Market Is a Priority

Tim Easter, director of OTR sales for Yokohama Tire Corp., says the North American market is a priority for the company. Easter, a 27-year OTR industry veteran, provided perspective on the OTR industry and the outlook for the rest of 2016 in a market overview provided by Yokohama.


Time to Book a Room at TIA’s Hotel in Las Vegas

The deadline for booking a hotel room at the Tropicana Las Vegas, the Tire Industry Association (TIA) host hotel for the Global Tire Expo (GTE) at the Specialty Equipment Market Association (SEMA) Show, is Oct. 6, 2016.


Goodyear Strategy Impresses Tire Industry Analyst

Goodyear Tire & Rubber Co. made a big splash at its recent Investor Day in Boston. Nick Mitchell, senior vice president of research for Northcoast Research Holdings LLC, says the company made a "strong commitment  to remain true to the strategy of focusing on specific target markets in order to get paid well for the products the organization brings to market."

Greenball has added a 15-inch all-steel specialty trailer tire to its Tow-Master All-Steel Construction (ASC) line. The company says it is the industry's first 15-inch all-steel ST tire.

Greenball Unveils 15-Inch All-Steel Special Trailer Tire

Greenball Corp. has introduced a 15-inch all-steel special trailer tire. The new ST225/75R15 Tow-Master All-Steel Construction (ASC) is an ultra-premium trailer tire built specifically for heavier trailers pulled by today’s higher performance tow-vehicles.


Cooper Is Closer to Developing a New Source of Rubber

Cooper Tire & Rubber Co.’s scientists report promising results in their tests of tires built with guayule, marking a milestone in the company’s goal of producing, by mid-2017, a concept tire in which all of the natural and synthetic rubber is replaced by guayule-based polymers. 

President Paul Alves presided over the Tire Alliance Groupe's 20th annual meeting in the Big Apple.

TAG Looks Ahead While Celebrating Its 20th Birthday

In 20 years, the Tire Alliance Groupe Ltd. (TAG) has grown dramatically. From six members in 1996 to 16 (and counting), the buying group also has increased its tire unit purchases by close to 400%.

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