Nearly 50 million high performance and ultra-high performance tires are shipped each year, making the performance tire category one of the industry’s fastest growing segments. The information in this section will keep you current on the latest trends and styles so you can get a piece of this exciting market.


October 21, 2014

Compare your 1H results with your peers

Business in the first six months was up, at least according to about 50% of the independent tire dealers who responded to Modern Tire Dealer's exclusive First Half 2014 State-of-the-Industry Survey.

Tags: State of the Industry Survey

Seung Hwa Suh (right) talks with Korean War veterans prior to the groundbreaking of Hankook s plant
October 13, 2014

B.O.B. blog: Hankook knows how to say thanks

Did you know that no peace treaty was signed following the end of the Korean War? That means it technically remains an on ongoing conflict.

Tags: Clarksville, Seung Hwa Suh, Tire plant

October 13, 2014

Find out if Cooper keeps positive momentum

Cooper Tire & Rubber Co. will announce its third-quarter 2014 financial results before the U.S. stock markets open on Friday, Nov. 7, 2014.

Tags: Cooper financials

September 29, 2014

Is Chinese quality an oxymoron? Are comments just moronic? Let us know what you think

All we can say is, "Wow!" A recent blog about the quality of Chinese tires inspired opinions ranging in tone from loving to hateful.

Tags: B.O.B., Chinese imports, Consumer Reports

Hoosier will display at the SEMA Show
September 22, 2014

Hoosier will display at the SEMA Show

Guess who is coming to the SEMA Show? Hoosier Racing Tire Corp.

Tags: 2014 Global Tire Expo, 2014 SEMA Show, Racing tires

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Eighty-five percent of automotive aftermarket purchases begin with consumers doing research online.
April 15, 2014

Bring your ‘AA’ game: UHP buyers walk in more than ready for you  

I conducted a survey this week, a 1-to-10 marketing survey, to better understand the ultra-high performance tire and wheel buyer. I spoke with management and frontline sales staff at one of Southern California’s leading UHP retailers.

Tags: 2014 Performance Handbook, Counter intelligence, Custom wheels, Sales, UHP Tires, Wayne Williams

About 40% of business at Alpio Barbara’s California dealership is UHP. He advises getting the
April 15, 2014

Shopping for UHP service equipment? Three dealers share some tips  

Driver expectations for a firmer, sportier and more responsive feel are helping to boost sales of ultra-high performance tires. But maximizing opportunities to profit from consumer demand for shorter sidewalls requires investments in equipment for servicing UHP tire and wheel assemblies.

Tags: 2014 Performance Handbook, Alpio Barbara, Jim Enger, Tripp Lee, UHP tire service

The evolution of performance
April 15, 2014

The evolution of performance  Cover Story

The first performance tire, circa 3500 B.C, was a 185/75G14. The “G” stood for granite. Since then, it has gone through a seemingly endless number of design changes to make it perform better. Stone became wood. Spokes lightened the load and allowed the Romans to not only drive their chariots faster, but also meet CAFE regulations.

Tags: 2014 Performance Handbook, Performance Tires, UHP Tires, Ultra-high performance tires

Premium vs. performance
April 15, 2014

Premium vs. performance  

Is “premium” replacing “performance” as the hot tire industry buzzword? I would say yes. Tire manufacturers have been quick to use it when sharing their marketing strategies with their dealers.

Tags: 2014 Performance Handbook, Bob Ulrich, Bob Ulrich editorial, Editorial, Performance Tires, Premium tires

High and UHP tire number crunching
February 10, 2014

High and UHP tire number crunching  Cover Story

You would be hard-pressed to find a segment of the automotive aftermarket that has had the dramatic, sustained growth of ultra-high performance tires. Would you believe a 947% increase in the United States over the last 20 years?

Tags: High Performance Tires, Market share, Ultra-high performance tires

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