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Performance

Nearly 50 million high performance and ultra-high performance tires are shipped each year, making the performance tire category one of the industry’s fastest growing segments. The information in this section will keep you current on the latest trends and styles so you can get a piece of this exciting market.

LATEST NEWS

April 15, 2014

Omni United's CEO receives recognition

G.S. Sareen, CEO and president of Omni United Pte. Ltd., received Prestige Singapore’s "100 Most Influential Power List 2014" recognition in itsPrestige Lifestyle 2014 issue.

Tags: Awards, G.S. Sareen, Omni United, Singapore

April 3, 2014

2013 vs. 2012: Pirelli's sales were up 1.2%

Pirelli & C. SpA posted net income of 303.6 million euros on net sales of more than 6.1 billion euros for its fiscal year ended Dec. 31, 2013. That compares to income of 387.1 million euros on sales of nearly 6.1 billion euros for fiscal 2012.

Tags: Pirelli financials

M/T begins two-month tire and wheel promotion
April 3, 2014

M/T begins two-month tire and wheel promotion

Consumers buying a complete set of select Mickey Thompson light truck tires or wheels from April 1 through May 31, 2014, will receive a prepaid card for up to $80.

Tags: Custom wheels, Ken Warner, Mickey Thompson Baja, Rebate

Tom Williams will be splitting his time between Asia and Ohio, where he will work with Kenda
April 2, 2014

Kenda emphasizes R&D with a new hire

Kenda USA has hired industry veteran Tom Williams as vice president of engineering. His first priorities will be to help build research and development centers in Taiwan and Akron, Ohio.

Tags: Hiring, Jimmy Yang, Tom Williams


A new high-styrene polymer enhances the Hankook Ventus S1 evo2’s wet braking performance.
April 1, 2014

Hankook earns sixth fitment with BMW

The Hankook Ventus S1 evo2 has been selected as original equipment on the new BMW 4-Series. Hankook Tire Co. Ltd. will supply the tires in size 225/50WR17.

Tags: Hankook Ventus, OE tires, Seung Hwa Suh

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USEFUL ARTICLES

Eighty-five percent of automotive aftermarket purchases begin with consumers doing research online.
April 15, 2014

Bring your ‘AA’ game: UHP buyers walk in more than ready for you  

I conducted a survey this week, a 1-to-10 marketing survey, to better understand the ultra-high performance tire and wheel buyer. I spoke with management and frontline sales staff at one of Southern California’s leading UHP retailers.

Tags: 2014 Performance Handbook, Counter intelligence, Custom wheels, Sales, UHP tires, Wayne Williams

About 40% of business at Alpio Barbara’s California dealership is UHP. He advises getting the
April 15, 2014

Shopping for UHP service equipment? Three dealers share some tips  

Driver expectations for a firmer, sportier and more responsive feel are helping to boost sales of ultra-high performance tires. But maximizing opportunities to profit from consumer demand for shorter sidewalls requires investments in equipment for servicing UHP tire and wheel assemblies.

Tags: 2014 Performance Handbook, Alpio Barbara, Jim Enger, Tripp Lee, UHP tire service

Defining touring tires
April 15, 2014

Defining touring tires  

When it comes to designing touring tires, auto manufacturers drive the trends. But what is a touring tire, exactly? Tire manufacturers have differing points of view on categorizing this evolving tire segment.

Tags: 2014 Performance Handbook, Performance Touring Tires, Touring tires

The evolution of performance
April 15, 2014

The evolution of performance  Cover Story

The first performance tire, circa 3500 B.C, was a 185/75G14. The “G” stood for granite. Since then, it has gone through a seemingly endless number of design changes to make it perform better. Stone became wood. Spokes lightened the load and allowed the Romans to not only drive their chariots faster, but also meet CAFE regulations.

Tags: 2014 Performance Handbook, Performance tires, UHP tires, Ultra-high performance tires

Premium vs. performance
April 15, 2014

Premium vs. performance  

Is “premium” replacing “performance” as the hot tire industry buzzword? I would say yes. Tire manufacturers have been quick to use it when sharing their marketing strategies with their dealers.

Tags: 2014 Performance Handbook, Bob Ulrich, Bob Ulrich editorial, Editorial, Performance tires, Premium tires

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