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Performance

Nearly 50 million high performance and ultra-high performance tires are shipped each year, making the performance tire category one of the industry’s fastest growing segments. The information in this section will keep you current on the latest trends and styles so you can get a piece of this exciting market.

LATEST NEWS

August 21, 2014

Chinese subsidies may be the root of all evil

If China is backing its tire exporters with large subsidies, should we fight fire with fire by implementing tariffs?

Tags: B.O.B., Chinese imports, Tire tariffs

Apollo opens Apollo Zone in Kuwait
August 21, 2014

Apollo opens Apollo Zone in Kuwait

Apollo Tyres Ltd. recently made further inroads into the Kuwait market with the opening up of it first branded retail outlet, Apollo Zone, in the country.

Tags: Apollo Zone, Kuwait, Satish Sharma

August 21, 2014

Tire tariff determination: The end has begun

The United States International Trade Commission (ITC) had begun the final phase of its investigation into whether or not there is a reasonable indication that the domestic tire industry has been "materially injured or threatened with material injury" by reason of consumer tire imports from China.

Tags: Chinese imports, Federal Register, ITC, Tire tariffs, USW

Maxxis Victra R19 Rally now available online
August 20, 2014

Maxxis Victra R19 Rally now available online

Maxxis International announced that as of Aug. 11, 2014, the Maxxis Victra R19 Rally tire is available for purchase in the Maxxis eStore. Designed for the demands of rally racing, the Victra R19 lets drivers take on even the roughest gravel stages, notes Maxxis.

Tags: Maxxis International, Maxxis Victra R19 Rally

August 10, 2014

Yokohama increases net income and sales in 1H

Yokohama Rubber Co. Ltd. posted net income of 18 billion yen on net sales of 283.9 billion yen for the first half ended June 30, 2014. That compares to income of 13 billion yen on sales of 269.7 billion yen for the same period last year.

Tags: Raw material costs, Winter tires, Yokohama financials

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USEFUL ARTICLES

Eighty-five percent of automotive aftermarket purchases begin with consumers doing research online.
April 15, 2014

Bring your ‘AA’ game: UHP buyers walk in more than ready for you  

I conducted a survey this week, a 1-to-10 marketing survey, to better understand the ultra-high performance tire and wheel buyer. I spoke with management and frontline sales staff at one of Southern California’s leading UHP retailers.

Tags: 2014 Performance Handbook, Counter intelligence, Custom wheels, Sales, UHP Tires, Wayne Williams

About 40% of business at Alpio Barbara’s California dealership is UHP. He advises getting the
April 15, 2014

Shopping for UHP service equipment? Three dealers share some tips  

Driver expectations for a firmer, sportier and more responsive feel are helping to boost sales of ultra-high performance tires. But maximizing opportunities to profit from consumer demand for shorter sidewalls requires investments in equipment for servicing UHP tire and wheel assemblies.

Tags: 2014 Performance Handbook, Alpio Barbara, Jim Enger, Tripp Lee, UHP tire service

Defining touring tires
April 15, 2014

Defining touring tires  

When it comes to designing touring tires, auto manufacturers drive the trends. But what is a touring tire, exactly? Tire manufacturers have differing points of view on categorizing this evolving tire segment.

Tags: 2014 Performance Handbook, Performance Touring Tires, Touring Tires

The evolution of performance
April 15, 2014

The evolution of performance  Cover Story

The first performance tire, circa 3500 B.C, was a 185/75G14. The “G” stood for granite. Since then, it has gone through a seemingly endless number of design changes to make it perform better. Stone became wood. Spokes lightened the load and allowed the Romans to not only drive their chariots faster, but also meet CAFE regulations.

Tags: 2014 Performance Handbook, Performance Tires, UHP Tires, Ultra-high performance tires

Premium vs. performance
April 15, 2014

Premium vs. performance  

Is “premium” replacing “performance” as the hot tire industry buzzword? I would say yes. Tire manufacturers have been quick to use it when sharing their marketing strategies with their dealers.

Tags: 2014 Performance Handbook, Bob Ulrich, Bob Ulrich editorial, Editorial, Performance Tires, Premium tires

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