Nearly 50 million high performance and ultra-high performance tires are shipped each year, making the performance tire category one of the industry’s fastest growing segments. The information in this section will keep you current on the latest trends and styles so you can get a piece of this exciting market.


NASCAR drivers rolling on Goodyear tires are switching to specially branded  Support Our Troops
May 22, 2015

Goodyear supports troops with branded tires

For the sixth straight year, Goodyear Tire & Rubber Co., is rallying NASCAR fans to support members of the U.S. armed forces through its “Goodyear Gives Back” charitable program benefiting the Support Our Troops organization.

Tags: Goodyear Gives Back, Kris Kienzl, NASCAR, Support Our Troops

Every 2016 Chevrolet Camaro will roll on Goodyear Eagle performance tires.
May 18, 2015

Goodyear wins exclusive OE on 2016 Camaro

The full line of 2016 Chevrolet Camaros will roll exclusively on Goodyear Tire & Rubber Co.'s Eagle performance tires.

Tags: 2016 Camaro, Goodyear Eagle, Johann Finkelmeier, OE fitments, Performance Tires

May 15, 2015

TIA picks Tropicana as 2015 GTE hotel

The Tire Industry Association (TIA) has announced that the recently remodeled Tropicana Las Vegas will be their host hotel for the 2015 Global Tire Expo (GTE) – Powered by TIA.

Tags: 2015 Global Tire Expo, 2015 SEMA Show, Roy Littlefield, TIA

May 13, 2015

Cooper tire plant earns environmental award

Cooper Tire & Rubber Co.'s Tupelo, Miss., consumer tire plant has earned the Mississippi Department of Environmental Quality’s enHance Partnership Award for 2015.

Tags: Awards, Cooper Tupelo plant, Green initiatives, John Swartzendruber

May 13, 2015

TIA to host a reception during Autopromotec

The Tire Industry Association (TIA) will have an exhibit booth (Pavilion 15, B-8) at Autopromotec in Bologna, Italy. The show runs May 20-24, 2015.

Tags: 2016 Autopromotec, Roy Littlefield, TIA

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Wheel fasteners
May 5, 2015

Wheel fasteners  

Wheel fasteners are arguably the most important components on any vehicle, responsible for securing the wheels to the vehicle, yet are often the least understood and appreciated. This brief article offers a basic overview of the often overlooked threaded wheel fastener — how to identify it and how to handle it.

Tags: 2015 Performance Handbook, Mike Mavrigian, Wheel fasteners

Balancing performance tires
May 5, 2015

Balancing performance tires  

Saying technology has changed over the last decade might be one of the greatest understatements that I’ve ever made. In 2005, tire pressure monitoring systems (TPMS) were primarily reserved for high-end luxury and sports cars. Anti-lock braking systems (ABS) and electronic stability control (ESC) were options. And people who thought the Blackberry was a smartphone were surprised when the first video was uploaded to a new video hosting service called YouTube.

Tags: 2015 Performance Handbook, Balancing, High Performance Tires, Kevin Rohlwing, Performance Handbook, Ultra-high performance tires

Examples of tire and wheel vibrational issues. The illustration at the top depicts an imbalance
May 5, 2015

NVH issues and answers  

In this article, we’ll address a variety of noise, vibration and harshness (NVH) issues. We’ll also offer tips on how to avoid and/or cure these ills.

Tags: 2015 Performance Handbook, Harshness, Noise, NVH, Performance Handbook, Vibration

A special edition Koenigsegg Agera was on display at the 2015 New York International Auto Show.
May 5, 2015

Hyperactive imagination  

You may have noticed the sweet looking, perhaps unfamiliar monster of a vehicle on our front cover. That is a hypercar, specifically a 2015 GTA Spano from Spania GTA Tecnomotive S.L. It features a V10 twin-turbo engine capable of 925 horsepower. And a $650,000 price tag.

Tags: 2015 Performance Handbook, Bob Ulrich, Bob Ulrich editorial, Editorial, Hypercar, Performance Handbook, Pirelli P Zero

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