Nearly 50 million high performance and ultra-high performance tires are shipped each year, making the performance tire category one of the industry’s fastest growing segments. The information in this section will keep you current on the latest trends and styles so you can get a piece of this exciting market.


October 30, 2014

Bridgestone hires Higgins as president of consumer tires

Bridgestone Americas Inc. has named TJ Higgins president, consumer U.S. and Canada, for Bridgestone Americas Tire Operations LLC. The hiring will be effective Nov. 3, 2014.

Tags: Gordon Knapp, Hirings, TJ Higgins

October 29, 2014

Goodyear's 3Q numbers in N.A. vary

Goodyear Tire & Rubber Co.'s third-quarter sales in North America decreased 6% compared to the previous year. The nearly $2.1 billion total represented 44.1% of the company's total net sales.

Tags: Goodyear financials

October 29, 2014

Two 'black' quarters in a row for Goodyear

Goodyear Tire & Rubber Co. posted net income of $161 million on net sales of $4.6 billion for the third quarter ended Sept. 30, 2014. That compares to income of $166 million on sales of $5 billion for the same period last year.

Tags: Goodyear financials, OE tires, Rich Kramer, Tire tariffs

October 28, 2014

Consumer Reports: Which brand beat Michelin?

Which tire brand fared the best in the latest Consumer Reports (CR) tire tests? If you said Michelin, always a perennial high finisher in CR testing, you would be correct.

Tags: Consumer Reports, Continental CrossContact, Continental ExtremeWinterContact, Cooper Discoverer, Falken WildPeak, Goodyear Assurance TripleTred, Goodyear Wrangler, Hankook Dynapro, Michelin Latitude, Michelin LTX, Nokian Hakkapeliitta, Pirelli Scorpion Verde, SUV tires

October 27, 2014

Who's next? Monro eyes many more stores

In the spirit of Halloween, here’s a good scare for those of you afraid of even more competition: Monro Muffler Brake Inc. expects to grow very quickly over the rest of its fiscal 2015.

Tags: B.O.B., Monro financials, Monro Muffler Brake

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Eighty-five percent of automotive aftermarket purchases begin with consumers doing research online.
April 15, 2014

Bring your ‘AA’ game: UHP buyers walk in more than ready for you  

I conducted a survey this week, a 1-to-10 marketing survey, to better understand the ultra-high performance tire and wheel buyer. I spoke with management and frontline sales staff at one of Southern California’s leading UHP retailers.

Tags: 2014 Performance Handbook, Counter intelligence, Custom wheels, Sales, UHP Tires, Wayne Williams

About 40% of business at Alpio Barbara’s California dealership is UHP. He advises getting the
April 15, 2014

Shopping for UHP service equipment? Three dealers share some tips  

Driver expectations for a firmer, sportier and more responsive feel are helping to boost sales of ultra-high performance tires. But maximizing opportunities to profit from consumer demand for shorter sidewalls requires investments in equipment for servicing UHP tire and wheel assemblies.

Tags: 2014 Performance Handbook, Alpio Barbara, Jim Enger, Tripp Lee, UHP tire service

The evolution of performance
April 15, 2014

The evolution of performance  Cover Story

The first performance tire, circa 3500 B.C, was a 185/75G14. The “G” stood for granite. Since then, it has gone through a seemingly endless number of design changes to make it perform better. Stone became wood. Spokes lightened the load and allowed the Romans to not only drive their chariots faster, but also meet CAFE regulations.

Tags: 2014 Performance Handbook, Performance Tires, UHP Tires, Ultra-high performance tires

Premium vs. performance
April 15, 2014

Premium vs. performance  

Is “premium” replacing “performance” as the hot tire industry buzzword? I would say yes. Tire manufacturers have been quick to use it when sharing their marketing strategies with their dealers.

Tags: 2014 Performance Handbook, Bob Ulrich, Bob Ulrich editorial, Editorial, Performance Tires, Premium tires

High and UHP tire number crunching
February 10, 2014

High and UHP tire number crunching  Cover Story

You would be hard-pressed to find a segment of the automotive aftermarket that has had the dramatic, sustained growth of ultra-high performance tires. Would you believe a 947% increase in the United States over the last 20 years?

Tags: High Performance Tires, Market share, Ultra-high performance tires

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