Nearly 50 million high performance and ultra-high performance tires are shipped each year, making the performance tire category one of the industry’s fastest growing segments. The information in this section will keep you current on the latest trends and styles so you can get a piece of this exciting market.


November 27, 2014

Black Friday tire 'deals' have already begun

Are tire sales advertised on Black Friday good deals or not? To find out, you need to know the specifics of what is being offered.

Tags: B.O.B., Black Friday, Discouant Tire, Pep Boys, Wal-Mart Stores

November 26, 2014

Two companies explain why tariffs are wrong

In the wake of the preliminary determination by the United States Department of Commerce (DOC) to impose additional tariffs on consumer tire imports from China, two companies have openly expressed their disappointment in the decision.

Tags: Chinese imports, DOC, Maxwell Wee, Tire tariffs

Pierluigi Dinelli was named chairman and CEO of Pirelli’s NAFTA region, effective Janaury
November 25, 2014

Pirelli announces new CEO for North America

Pirelli Tire North America Inc. named new leadership to head its operations in North America, effective January 2015. Pierluigi Dinelli will be appointed CEO and chairman of Pirelli’s NAFTA region, replacing Paolo Ferrari, who will become CEO of the Pirelli Latin America region.

Tags: Hirings, Paolo Ferrari, Pierluigi Dinelli

November 25, 2014

When will importers have to pay the tariff(s)?

New tariffs have been levied on consumer tire imports from China. When will importers in the United States have to pay the price?

Tags: Alpio Barbara, Chinese imports, DOC, Redwood General Tire, Tire tariffs

15.6% to 17.6% tariffs are effective immediately -- and retroactive
November 24, 2014

15.6% to 17.6% tariffs are effective immediately -- and retroactive

The United States Department of Commerce (DOC) has set additional tariffs on Chinese consumer tire imports. Based on the decision -- which goes into effect immediately but can be reviewed at a later date -- Cooper Tire & Rubber Co. is better off than Shandong Yongsheng Rubber Group Ltd.

Tags: Chinese imports, DOC, ITC, Leo Gerard, Tire tariffs, USW

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Ultra-high performance tire sales: Still growing year by year
November 7, 2014

Ultra-high performance tire sales: Still growing year by year  

Neither snow, nor rain, nor tariffs, nor gloom of a recession will keep UHP tire shipments from increasing. It’s not exactly the Postman’s Creed, but it does indicate how strong the replacement ultra-high performance tire segment has been in the United States, particularly in the last five years.

Tags: Bob Ulrich, UHP tires, Ultra-high performance tires

Eighty-five percent of automotive aftermarket purchases begin with consumers doing research online.
April 15, 2014

Bring your ‘AA’ game: UHP buyers walk in more than ready for you  

I conducted a survey this week, a 1-to-10 marketing survey, to better understand the ultra-high performance tire and wheel buyer. I spoke with management and frontline sales staff at one of Southern California’s leading UHP retailers.

Tags: 2014 Performance Handbook, Counter intelligence, Custom wheels, Sales, UHP tires, Wayne Williams

About 40% of business at Alpio Barbara’s California dealership is UHP. He advises getting the
April 15, 2014

Shopping for UHP service equipment? Three dealers share some tips  

Driver expectations for a firmer, sportier and more responsive feel are helping to boost sales of ultra-high performance tires. But maximizing opportunities to profit from consumer demand for shorter sidewalls requires investments in equipment for servicing UHP tire and wheel assemblies.

Tags: 2014 Performance Handbook, Alpio Barbara, Jim Enger, Tripp Lee, UHP tire service

The evolution of performance
April 15, 2014

The evolution of performance  Cover Story

The first performance tire, circa 3500 B.C, was a 185/75G14. The “G” stood for granite. Since then, it has gone through a seemingly endless number of design changes to make it perform better. Stone became wood. Spokes lightened the load and allowed the Romans to not only drive their chariots faster, but also meet CAFE regulations.

Tags: 2014 Performance Handbook, Performance Tires, UHP tires, Ultra-high performance tires

Premium vs. performance
April 15, 2014

Premium vs. performance  

Is “premium” replacing “performance” as the hot tire industry buzzword? I would say yes. Tire manufacturers have been quick to use it when sharing their marketing strategies with their dealers.

Tags: 2014 Performance Handbook, Bob Ulrich, Bob Ulrich editorial, Editorial, Performance Tires, Premium tires

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