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Performance

Nearly 50 million high performance and ultra-high performance tires are shipped each year, making the performance tire category one of the industry’s fastest growing segments. The information in this section will keep you current on the latest trends and styles so you can get a piece of this exciting market.

LATEST NEWS

Bridgestone unveiled its newest UHP tire, the Potenza RE-71R, during an event in Phoenix.
March 26, 2015

Bridgestone unveils its most extreme UHP tire

Bridgestone Americas Inc. is calling its newest ultra-high performance tire, the Potenza RE-71R, the company’s most extreme UHP street tire to date. Tuned for maximum handling on the track and engineered to deliver faster lap times, the Potenza RE-71R tire is designed to fit sports cars, coupes and sedans popular with today’s enthusiast drivers.

Tags: Bridgestone Potenza, Potenza RE-71R, Robert Saul, UHP tires

Why Jack Williams Tire is soooo successful
March 26, 2015

Why Jack Williams Tire is soooo successful

The headline of Modern Tire Dealer Editor Bob Ulrich's latest blog sounds like he visited a law firm: "Talking business with Williams, Williams, Williams and Williams."

Tags: B.O.B., Bill Williams, Jack Williams Tire, Jason Williams, Scott Williams, Tracey Williams

Goodyear is expanding its development work to China with a center inside its factory
March 26, 2015

Goodyear adds a development center in China

Goodyear Tire & Rubber Co. has established its first development center in China.

Tags: China, Development center, Goodyear Asia Pacific, Richard Kramer

Toyo is adding the Tough Mudder to its series of sports sponsorships. Participants in the Tough
March 25, 2015

Toyo is named the official tire of Tough Mudder

Known for toughness and durability on the road, on the track and in the dirt, Toyo Tire U.S.A. Corp. is now the Official Tire of Tough Mudder.

Tags: Amy Coleman, Sponsorships, Sports marketing, Tough Mudder

March 24, 2015

DOC lowers anti-dumping tariffs

For the second time, the U.S. Department of Commerce (DOC) is admitting to significant ministerial errors in calculating the tariffs on imports of certain passenger vehicle and light truck tires from China. The error is resulting in a lower anti-dumping tariff for nearly every tire manufacturer.

Tags: Anti-dumping tariff, Chinese tariffs, Department of Commerce, Light truck tires, Passenger tires, Sailun Tire Corp., Tire tariffs

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USEFUL ARTICLES

Rushing while mounting and balancing ultra-high performance tires is asking for trouble, tire
February 12, 2015

Mounting and balancing UHP tires  

It’s quiet these days inside County Tire Center Inc. in Middlebury, Vt. The semiannual winter tire switch is over. But on those busy fall and spring days when this 10-bay shop is changing tires on 60 to 80 cars a day, owner Steve Dupoise and his nine full-time technicians are working to make every minute count. Technology advancements on both cars and tires don’t always make that easy.

Tags: County Tire Center, Joel's Tire, Ross Tire and Service, Tire balancing, Tire mounting, Tire mounting equipment

Ultra-high performance tire sales: Still growing year by year
November 7, 2014

Ultra-high performance tire sales: Still growing year by year  

Neither snow, nor rain, nor tariffs, nor gloom of a recession will keep UHP tire shipments from increasing. It’s not exactly the Postman’s Creed, but it does indicate how strong the replacement ultra-high performance tire segment has been in the United States, particularly in the last five years.

Tags: Bob Ulrich, UHP tires, Ultra-high performance tires

Eighty-five percent of automotive aftermarket purchases begin with consumers doing research online.
April 15, 2014

Bring your ‘AA’ game: UHP buyers walk in more than ready for you  

I conducted a survey this week, a 1-to-10 marketing survey, to better understand the ultra-high performance tire and wheel buyer. I spoke with management and frontline sales staff at one of Southern California’s leading UHP retailers.

Tags: 2014 Performance Handbook, Counter intelligence, Custom wheels, Sales, UHP tires, Wayne Williams

About 40% of business at Alpio Barbara’s California dealership is UHP. He advises getting the
April 15, 2014

Shopping for UHP service equipment? Three dealers share some tips  

Driver expectations for a firmer, sportier and more responsive feel are helping to boost sales of ultra-high performance tires. But maximizing opportunities to profit from consumer demand for shorter sidewalls requires investments in equipment for servicing UHP tire and wheel assemblies.

Tags: 2014 Performance Handbook, Alpio Barbara, Jim Enger, Tripp Lee, UHP tire service

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