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Performance

Nearly 50 million high performance and ultra-high performance tires are shipped each year, making the performance tire category one of the industry’s fastest growing segments. The information in this section will keep you current on the latest trends and styles so you can get a piece of this exciting market.

LATEST NEWS

November 23, 2014

Tire tariff decision will be made on Nov. 24

The deadline for the United States Department of Commerce's preliminary determination in its countervailing duty investigation of passenger and light truck tires from the People’s Republic of China came and went on Friday, Nov. 21, 2014. Or did it?

Tags: DOC, Federal Register, ITC, Tire tariffs

Sears is offering big savings on oil changes
November 20, 2014

Sears is offering big savings on oil changes

Back when Sears Holdings Corp. was more of an automotive service force with which to be reckoned, an advertised price from a Sears newspaper ad or flyer was noticed by retailers everywhere.

Tags: B.O.B., Mass merchandisers, Oil changes, Sears Auto Centers

November 12, 2014

3Q income and sales are up for Toyo

Toyo Tire & Rubber Co. Ltd. posted net income of 23.5 billion yen on net sales of 287.2 billion yen for the third quarter ended Sept. 30, 2014. That compares to income of 6.1 billion yen on sales of 268.2 billion yen for the same period in 2013.

Tags: OE tires, Toyo financials, Toyo Tranpath

The Warrior WR200 is a studless winter tire.
November 11, 2014

News about new Warrior brand tires

Since being introduced at the 2013 SEMA (Specialty Equipment Market Association) Show in Las Vegas, the Warrior brand has expanded in a number of ways.

Tags: 2013 SEMA Show, Ken Coltrane, UTQG, Warrior R, Winter Tires

November 11, 2014

Yokohama's net income increases 27.4%

Through the first nine months of the year, Yokohama Rubber Co. Ltd. posted record net income of 24.9 billion yen on record net sales of 429.8 billion yen. That compares to income of 19.5 billion yen on sales of 412.4 billion yen for the first nine months of 2013.

Tags: OE tires, Raw material costs, Yokohama BluEarth, Yokohama financials

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USEFUL ARTICLES

Ultra-high performance tire sales: Still growing year by year
November 7, 2014

Ultra-high performance tire sales: Still growing year by year  

Neither snow, nor rain, nor tariffs, nor gloom of a recession will keep UHP tire shipments from increasing. It’s not exactly the Postman’s Creed, but it does indicate how strong the replacement ultra-high performance tire segment has been in the United States, particularly in the last five years.

Tags: Bob Ulrich, UHP tires, Ultra-high performance tires

Eighty-five percent of automotive aftermarket purchases begin with consumers doing research online.
April 15, 2014

Bring your ‘AA’ game: UHP buyers walk in more than ready for you  

I conducted a survey this week, a 1-to-10 marketing survey, to better understand the ultra-high performance tire and wheel buyer. I spoke with management and frontline sales staff at one of Southern California’s leading UHP retailers.

Tags: 2014 Performance Handbook, Counter intelligence, Custom wheels, Sales, UHP tires, Wayne Williams

About 40% of business at Alpio Barbara’s California dealership is UHP. He advises getting the
April 15, 2014

Shopping for UHP service equipment? Three dealers share some tips  

Driver expectations for a firmer, sportier and more responsive feel are helping to boost sales of ultra-high performance tires. But maximizing opportunities to profit from consumer demand for shorter sidewalls requires investments in equipment for servicing UHP tire and wheel assemblies.

Tags: 2014 Performance Handbook, Alpio Barbara, Jim Enger, Tripp Lee, UHP tire service

The evolution of performance
April 15, 2014

The evolution of performance  Cover Story

The first performance tire, circa 3500 B.C, was a 185/75G14. The “G” stood for granite. Since then, it has gone through a seemingly endless number of design changes to make it perform better. Stone became wood. Spokes lightened the load and allowed the Romans to not only drive their chariots faster, but also meet CAFE regulations.

Tags: 2014 Performance Handbook, Performance Tires, UHP tires, Ultra-high performance tires

Premium vs. performance
April 15, 2014

Premium vs. performance  

Is “premium” replacing “performance” as the hot tire industry buzzword? I would say yes. Tire manufacturers have been quick to use it when sharing their marketing strategies with their dealers.

Tags: 2014 Performance Handbook, Bob Ulrich, Bob Ulrich editorial, Editorial, Performance Tires, Premium tires

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