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Performance

Nearly 50 million high performance and ultra-high performance tires are shipped each year, making the performance tire category one of the industry’s fastest growing segments. The information in this section will keep you current on the latest trends and styles so you can get a piece of this exciting market.

LATEST NEWS

Mexican President Enrique Pena Nieto (center, in the blue suit) claps alongside other dignitaries
April 24, 2015

Goodyear to break ground in Mexico in June

Seventy-five years after Goodyear Tire & Rubber Co. first entered Mexico, the tire manufacturer has announced it will build its new consumer tire plant in San Luis Potosi, Mexico.

Tags: Consumer tires, Mexico, New plants, Richard Kramer, San Luis Potosi

Goodyear Chairman and CEO Richard Kramer announces the company s new passenger tire plant will be
April 24, 2015

Goodyear seals the deal: $550 million tire factory going to Mexico

Goodyear Tire & Rubber Company has announced the location of its new tire factory to serve customers in the Americas: San Luis Potosi, Mexico. Goodyear Chairman and CEO Richard Kramer made the announcement during a ceremony with Mexican President Enrique Peña Nieto

Tags: Mexico, New plants, Richard Kramer, San Luis Potosi

April 23, 2015

Goodyear prepares to announce plant location

When Goodyear Tire & Rubber Co. announced almost a year ago that it was going to build a consumer tire plant, it did not specify where. Chairman and CEO Rich Kramer would only say it would be built in "the Americas."

Tags: B.O.B., Rich Kramer, Tire plant

April 15, 2015

Shareholders are pleased with Goodyear results

The record-setting earnings achieved by the Goodyear Tire & Rubber Co. in 2014 were a big step on its path to long-term growth, according to Chairman, CEO and President Richard Kramer.

Tags: Dividends, Goodyear financials, Richard Kramer

Continental s ProContactTM TX tires will be OE on the new Porsche Macan, a compact SUV.
April 7, 2015

Continental wins OE fitment on Porsche Macan

Continental Tire the Americas LLC has earned two original equipment fitments from Porsche. The Porsche Macan, a compact SUV, will sport the ProContact TX tires, while the ContiProContact has been approved for the Porsche Panamera.

Tags: Continental ProContact TX, ContiProContact, OE fitments, Porsche Macan, Porsche Panamera

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USEFUL ARTICLES

Rushing while mounting and balancing ultra-high performance tires is asking for trouble, tire
February 12, 2015

Mounting and balancing UHP tires  

It’s quiet these days inside County Tire Center Inc. in Middlebury, Vt. The semiannual winter tire switch is over. But on those busy fall and spring days when this 10-bay shop is changing tires on 60 to 80 cars a day, owner Steve Dupoise and his nine full-time technicians are working to make every minute count. Technology advancements on both cars and tires don’t always make that easy.

Tags: County Tire Center, Joel's Tire, Ross Tire and Service, Tire balancing, Tire mounting, Tire mounting equipment

Ultra-high performance tire sales: Still growing year by year
November 7, 2014

Ultra-high performance tire sales: Still growing year by year  

Neither snow, nor rain, nor tariffs, nor gloom of a recession will keep UHP tire shipments from increasing. It’s not exactly the Postman’s Creed, but it does indicate how strong the replacement ultra-high performance tire segment has been in the United States, particularly in the last five years.

Tags: Bob Ulrich, UHP Tires, Ultra-high performance tires

Eighty-five percent of automotive aftermarket purchases begin with consumers doing research online.
April 15, 2014

Bring your ‘AA’ game: UHP buyers walk in more than ready for you  

I conducted a survey this week, a 1-to-10 marketing survey, to better understand the ultra-high performance tire and wheel buyer. I spoke with management and frontline sales staff at one of Southern California’s leading UHP retailers.

Tags: 2014 Performance Handbook, Counter intelligence, Custom wheels, Sales, UHP Tires, Wayne Williams

About 40% of business at Alpio Barbara’s California dealership is UHP. He advises getting the
April 15, 2014

Shopping for UHP service equipment? Three dealers share some tips  

Driver expectations for a firmer, sportier and more responsive feel are helping to boost sales of ultra-high performance tires. But maximizing opportunities to profit from consumer demand for shorter sidewalls requires investments in equipment for servicing UHP tire and wheel assemblies.

Tags: 2014 Performance Handbook, Alpio Barbara, Jim Enger, Tripp Lee, UHP tire service

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