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Performance

Nearly 50 million high performance and ultra-high performance tires are shipped each year, making the performance tire category one of the industry’s fastest growing segments. The information in this section will keep you current on the latest trends and styles so you can get a piece of this exciting market.

LATEST NEWS

Yokohama s sports marketing sponsorships includes the Chelsea Football Club in London. From left:
February 27, 2015

Yokohama signs 5-year soccer sponsorship

The Yokohama Rubber Co. Ltd. and the English Premier League’s Chelsea Football Club have signed a five-year sponsorship agreement, beginning in July 2015.

Tags: Chelsea Football Club, English Premier League, Sports marketing

February 26, 2015

Tire aging: Manufacturers are greedy, says writer

Here we go again, another yahoo talking about tire aging. But this "yahoo" is Ray Magliozzi, who writes the answers to the syndicated column "Dear Car Talk."

Tags: B.O.B., 'Car Talk', Tire aging

February 26, 2015

Here's your chance to make it 'Your Marketplace'

About one-third of passenger tire dealers responding to Modern Tire Dealer's exclusive "Your Marketplace" survey say they believe business will improve over the next six months, while truck tire dealers are a bit more optimistic -- 43% are expecting an uptick in business.

Tags: MTD National Advisory Council, Nick Mitchell

February 25, 2015

Goodyear settles bribery charges for $16.2 million

Goodyear Tire & Rubber Co. has agreed to pay more than $16.2 million to settle charges by the U.S. Securities and Exchange Commission (SEC) that two of the global tire maker’s subsidiaries in Africa bribed employees of government and private companies, as well as police, tax and other officials, to secure tire sales.

Tags: Africa, Bribes, Securities and Exchange Commission

February 24, 2015

Bridgestone's net income jumped 48% in 2014

Bridgestone Corp. beat its own projections for 2014 as net income increased more than 48% to 300.5 billion yen on net sales of more than 3.6 trillion yen for fiscal year 2014. That compares to net income of 202 billion yen and net sales of more than 3.5 trillion yen in 2013.

Tags: Bridgestone financials

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USEFUL ARTICLES

Rushing while mounting and balancing ultra-high performance tires is asking for trouble, tire
February 12, 2015

Mounting and balancing UHP tires  

It’s quiet these days inside County Tire Center Inc. in Middlebury, Vt. The semiannual winter tire switch is over. But on those busy fall and spring days when this 10-bay shop is changing tires on 60 to 80 cars a day, owner Steve Dupoise and his nine full-time technicians are working to make every minute count. Technology advancements on both cars and tires don’t always make that easy.

Tags: County Tire Center, Joel's Tire, Ross Tire and Service, Tire balancing, Tire mounting, Tire mounting equipment

Ultra-high performance tire sales: Still growing year by year
November 7, 2014

Ultra-high performance tire sales: Still growing year by year  

Neither snow, nor rain, nor tariffs, nor gloom of a recession will keep UHP tire shipments from increasing. It’s not exactly the Postman’s Creed, but it does indicate how strong the replacement ultra-high performance tire segment has been in the United States, particularly in the last five years.

Tags: Bob Ulrich, UHP tires, Ultra-high performance tires

Eighty-five percent of automotive aftermarket purchases begin with consumers doing research online.
April 15, 2014

Bring your ‘AA’ game: UHP buyers walk in more than ready for you  

I conducted a survey this week, a 1-to-10 marketing survey, to better understand the ultra-high performance tire and wheel buyer. I spoke with management and frontline sales staff at one of Southern California’s leading UHP retailers.

Tags: 2014 Performance Handbook, Counter intelligence, Custom wheels, Sales, UHP tires, Wayne Williams

About 40% of business at Alpio Barbara’s California dealership is UHP. He advises getting the
April 15, 2014

Shopping for UHP service equipment? Three dealers share some tips  

Driver expectations for a firmer, sportier and more responsive feel are helping to boost sales of ultra-high performance tires. But maximizing opportunities to profit from consumer demand for shorter sidewalls requires investments in equipment for servicing UHP tire and wheel assemblies.

Tags: 2014 Performance Handbook, Alpio Barbara, Jim Enger, Tripp Lee, UHP tire service

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