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Performance

Nearly 50 million high performance and ultra-high performance tires are shipped each year, making the performance tire category one of the industry’s fastest growing segments. The information in this section will keep you current on the latest trends and styles so you can get a piece of this exciting market.

LATEST NEWS

Kelly Edge A/S lineup will include 51 sizes and cover T, H and V speed ratings.
January 26, 2015

Goodyear reveals two new Kelly Edge tires

At its North American tire dealer meeting Goodyear Tire & Rubber Co. has introduced the Kelly Edge A/S and Kelly Edge AT – new products to cover performance touring, passenger, CUV, SUV and all-terrain tire segments. The company says the products will help usher in a new generation of consumer tires for the Kelly brand.

Tags: 2015 Goodyear Dealer Conference, Kelly Edge, Sara Vacha

Shannon, Bailey and Wayland Campbell of Campbell Enterprises will race on Nitto Trail Grappler
January 23, 2015

Nitto to support Campbell Enterprises racing

Nitto Tire U.S.A. Inc. reports Shannon, Wayland and Bailey Campbell of Campbell Enterprises will drive on Nitto Trail Grappler tires when competing in off-road races.

Tags: Nitto Grappler, Nitto Tire U.S.A. Inc., Racing

January 22, 2015

Giti is unhappy with tariff determination

The U.S. Department of Commerce announced its affirmative preliminary determination in the anti-dumping investigation of imports of certain passenger vehicle and light truck tires from China on Jan. 21, 2015.

Tags: B.O.B., Chinese tire imports, Tire tariffs

B.O.B. blog lists tariff winners and losers
January 22, 2015

B.O.B. blog lists tariff winners and losers

When it comes to the additional tariffs on consumer tire imports from China, there are several winners, at least in their own minds.

Tags: B.O.B., Chinese imports, Tire tariffs, USW

January 21, 2015

Anti-dumping tariffs have been assigned!

The U.S. Department of Commerce announced its affirmative preliminary determination in the anti-dumping investigation of imports of certain passenger vehicle and light truck tires from China on Jan. 21, 2015.

Tags: Chinese imports, DOC, Tire tariffs

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USEFUL ARTICLES

Ultra-high performance tire sales: Still growing year by year
November 7, 2014

Ultra-high performance tire sales: Still growing year by year  

Neither snow, nor rain, nor tariffs, nor gloom of a recession will keep UHP tire shipments from increasing. It’s not exactly the Postman’s Creed, but it does indicate how strong the replacement ultra-high performance tire segment has been in the United States, particularly in the last five years.

Tags: Bob Ulrich, UHP tires, Ultra-high performance tires

Eighty-five percent of automotive aftermarket purchases begin with consumers doing research online.
April 15, 2014

Bring your ‘AA’ game: UHP buyers walk in more than ready for you  

I conducted a survey this week, a 1-to-10 marketing survey, to better understand the ultra-high performance tire and wheel buyer. I spoke with management and frontline sales staff at one of Southern California’s leading UHP retailers.

Tags: 2014 Performance Handbook, Counter intelligence, Custom wheels, Sales, UHP tires, Wayne Williams

About 40% of business at Alpio Barbara’s California dealership is UHP. He advises getting the
April 15, 2014

Shopping for UHP service equipment? Three dealers share some tips  

Driver expectations for a firmer, sportier and more responsive feel are helping to boost sales of ultra-high performance tires. But maximizing opportunities to profit from consumer demand for shorter sidewalls requires investments in equipment for servicing UHP tire and wheel assemblies.

Tags: 2014 Performance Handbook, Alpio Barbara, Jim Enger, Tripp Lee, UHP tire service

The evolution of performance
April 15, 2014

The evolution of performance  Cover Story

The first performance tire, circa 3500 B.C, was a 185/75G14. The “G” stood for granite. Since then, it has gone through a seemingly endless number of design changes to make it perform better. Stone became wood. Spokes lightened the load and allowed the Romans to not only drive their chariots faster, but also meet CAFE regulations.

Tags: 2014 Performance Handbook, Performance Tires, UHP tires, Ultra-high performance tires

Premium vs. performance
April 15, 2014

Premium vs. performance  

Is “premium” replacing “performance” as the hot tire industry buzzword? I would say yes. Tire manufacturers have been quick to use it when sharing their marketing strategies with their dealers.

Tags: 2014 Performance Handbook, Bob Ulrich, Bob Ulrich editorial, Editorial, Performance Tires, Premium tires

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