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Performance

Nearly 50 million high performance and ultra-high performance tires are shipped each year, making the performance tire category one of the industry’s fastest growing segments. The information in this section will keep you current on the latest trends and styles so you can get a piece of this exciting market.

LATEST NEWS

Alpio Barbara services a lot of UHP tire and wheel assemblies at his  California dealership. He
April 22, 2014

Proper tire service equipment: 2 perspectives

Tire service equipment seems to last forever. How many of you have a 20-year-old tire changer? How about 30 years old?

Tags: Performance Handbook, Tire service equipment, UHP tires

April 21, 2014

Why is Goodyear successful? Read on

When you get a chance to talk with top tire company executives from one of the largest tire manufacturers in the world, you jump at the chance.

Tags: B.O.B., Steve McClellan

Pirelli says the its new Cinturato P1 Plus is the first premium UHP summer tire backed by a mileage
April 18, 2014

Pirelli introduces the Cinturato P1 Plus

Pirelli Tire LLC launched the latest generation Cinturato P1 Plus at the 2014 New York International Auto Show. The ultra-high performance summer tire is designed for luxury, mid-size, full size and sport cars, including the Acura TSX, Buick Regal and Chevrolet Cruze and Volt.

Tags: New York Auto Show, OE tires, Pirelli Cinturato

April 15, 2014

Omni United's CEO receives recognition

G.S. Sareen, CEO and president of Omni United Pte. Ltd., received Prestige Singapore’s "100 Most Influential Power List 2014" recognition in itsPrestige Lifestyle 2014 issue.

Tags: Awards, G.S. Sareen, Omni United, Singapore

April 3, 2014

2013 vs. 2012: Pirelli's sales were up 1.2%

Pirelli & C. SpA posted net income of 303.6 million euros on net sales of more than 6.1 billion euros for its fiscal year ended Dec. 31, 2013. That compares to income of 387.1 million euros on sales of nearly 6.1 billion euros for fiscal 2012.

Tags: Pirelli financials

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USEFUL ARTICLES

Eighty-five percent of automotive aftermarket purchases begin with consumers doing research online.
April 15, 2014

Bring your ‘AA’ game: UHP buyers walk in more than ready for you  

I conducted a survey this week, a 1-to-10 marketing survey, to better understand the ultra-high performance tire and wheel buyer. I spoke with management and frontline sales staff at one of Southern California’s leading UHP retailers.

Tags: 2014 Performance Handbook, Counter intelligence, Custom wheels, Sales, UHP tires, Wayne Williams

About 40% of business at Alpio Barbara’s California dealership is UHP. He advises getting the
April 15, 2014

Shopping for UHP service equipment? Three dealers share some tips  

Driver expectations for a firmer, sportier and more responsive feel are helping to boost sales of ultra-high performance tires. But maximizing opportunities to profit from consumer demand for shorter sidewalls requires investments in equipment for servicing UHP tire and wheel assemblies.

Tags: 2014 Performance Handbook, Alpio Barbara, Jim Enger, Tripp Lee, UHP tire service

Defining touring tires
April 15, 2014

Defining touring tires  

When it comes to designing touring tires, auto manufacturers drive the trends. But what is a touring tire, exactly? Tire manufacturers have differing points of view on categorizing this evolving tire segment.

Tags: 2014 Performance Handbook, Performance Touring Tires, Touring tires

The evolution of performance
April 15, 2014

The evolution of performance  Cover Story

The first performance tire, circa 3500 B.C, was a 185/75G14. The “G” stood for granite. Since then, it has gone through a seemingly endless number of design changes to make it perform better. Stone became wood. Spokes lightened the load and allowed the Romans to not only drive their chariots faster, but also meet CAFE regulations.

Tags: 2014 Performance Handbook, Performance tires, UHP tires, Ultra-high performance tires

Premium vs. performance
April 15, 2014

Premium vs. performance  

Is “premium” replacing “performance” as the hot tire industry buzzword? I would say yes. Tire manufacturers have been quick to use it when sharing their marketing strategies with their dealers.

Tags: 2014 Performance Handbook, Bob Ulrich, Bob Ulrich editorial, Editorial, Performance tires, Premium tires

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