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Performance

Nearly 50 million high performance and ultra-high performance tires are shipped each year, making the performance tire category one of the industry’s fastest growing segments. The information in this section will keep you current on the latest trends and styles so you can get a piece of this exciting market.

LATEST NEWS

December 15, 2014

Yea or nay? Lower gas prices = more business

Gas prices are falling at an amazing rate. According to one government agency, they have dropped an average of nearly 28% since June 23, 2014.

Tags: B.O.B., Gas prices

December 11, 2014

Web poll: Do you want tire registration?

One session during last week's National Transportation Safety Board (NTSB) Passenger Vehicle Tire Safety Symposium reopened the debate over tire registration.

Tags: NTSB, Tire registration, Web poll

December 11, 2014

One dealer's key to customer service

How do you perpetuate customer loyalty? Will a coupon do the trick?

Tags: B.O.B., Customer service, MTD Tire Dealer of the Year

December 11, 2014

RMA says yes to mandatory tire registration. TIA says no

How to effectively register tires has been an issue that has placed the Rubber Manufacturers Association (RMA) and the Tire Industry Association (TIA) at odds on more than one occasion since the late 1970s. It was then that the National Tire Dealers and Retreaders Association (NTDRA), predecessor to today’s TIA, was able to convert mandatory tire registration to a voluntary system.

Tags: Kevin Rohlwing, Legislation, NHTSA, RMA, Roy Littlefield, Tire aging, Tire Industry Association, Tire registration, Tracy Norberg, Used tires

November 27, 2014

Black Friday tire 'deals' have already begun

Are tire sales advertised on Black Friday good deals or not? To find out, you need to know the specifics of what is being offered.

Tags: B.O.B., Black Friday, Discouant Tire, Pep Boys, Wal-Mart Stores

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USEFUL ARTICLES

Ultra-high performance tire sales: Still growing year by year
November 7, 2014

Ultra-high performance tire sales: Still growing year by year  

Neither snow, nor rain, nor tariffs, nor gloom of a recession will keep UHP tire shipments from increasing. It’s not exactly the Postman’s Creed, but it does indicate how strong the replacement ultra-high performance tire segment has been in the United States, particularly in the last five years.

Tags: Bob Ulrich, UHP tires, Ultra-high performance tires

Eighty-five percent of automotive aftermarket purchases begin with consumers doing research online.
April 15, 2014

Bring your ‘AA’ game: UHP buyers walk in more than ready for you  

I conducted a survey this week, a 1-to-10 marketing survey, to better understand the ultra-high performance tire and wheel buyer. I spoke with management and frontline sales staff at one of Southern California’s leading UHP retailers.

Tags: 2014 Performance Handbook, Counter intelligence, Custom wheels, Sales, UHP tires, Wayne Williams

About 40% of business at Alpio Barbara’s California dealership is UHP. He advises getting the
April 15, 2014

Shopping for UHP service equipment? Three dealers share some tips  

Driver expectations for a firmer, sportier and more responsive feel are helping to boost sales of ultra-high performance tires. But maximizing opportunities to profit from consumer demand for shorter sidewalls requires investments in equipment for servicing UHP tire and wheel assemblies.

Tags: 2014 Performance Handbook, Alpio Barbara, Jim Enger, Tripp Lee, UHP tire service

The evolution of performance
April 15, 2014

The evolution of performance  Cover Story

The first performance tire, circa 3500 B.C, was a 185/75G14. The “G” stood for granite. Since then, it has gone through a seemingly endless number of design changes to make it perform better. Stone became wood. Spokes lightened the load and allowed the Romans to not only drive their chariots faster, but also meet CAFE regulations.

Tags: 2014 Performance Handbook, Performance Tires, UHP tires, Ultra-high performance tires

Premium vs. performance
April 15, 2014

Premium vs. performance  

Is “premium” replacing “performance” as the hot tire industry buzzword? I would say yes. Tire manufacturers have been quick to use it when sharing their marketing strategies with their dealers.

Tags: 2014 Performance Handbook, Bob Ulrich, Bob Ulrich editorial, Editorial, Performance Tires, Premium tires

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