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Performance

Nearly 50 million high performance and ultra-high performance tires are shipped each year, making the performance tire category one of the industry’s fastest growing segments. The information in this section will keep you current on the latest trends and styles so you can get a piece of this exciting market.

LATEST NEWS

September 29, 2014

Is Chinese quality an oxymoron? Are comments just moronic? Let us know what you think

All we can say is, "Wow!" A recent blog about the quality of Chinese tires inspired opinions ranging in tone from loving to hateful.

Tags: B.O.B., Chinese imports, Consumer Reports

Hoosier will display at the SEMA Show
September 22, 2014

Hoosier will display at the SEMA Show

Guess who is coming to the SEMA Show? Hoosier Racing Tire Corp.

Tags: 2014 Global Tire Expo, 2014 SEMA Show, Racing tires

For driving comfort, the Nokian Line SUV has hemispherical indentations -- reminiscent of a golf
September 18, 2014

Nokian previews a new SUV performance tire

Just before summer officially ends, there is one more summer tire being introduced: the Nokian Line SUV.

Tags: Juha Pirhonen, Nokian Line, SUV tires

September 18, 2014

2Q income rises while sales fall for Kumho

Kumho Tire Co. posted net profit of 52.6 billion won on net sales of 895 billion won for the second quarter ended June 30, 2014. That compares to income of 50.8 billion won on sales of 1 trillion won for the second quarter of fiscal 2013.

Tags: Kumho financials, Raw material costs

September 15, 2014

A new tariff would last longer than 3 years

Before you know it, a tariff will be placed on consumer tires being imported from China. But when will you "know" it? And how long will it last?

Tags: B.O.B., International Trade Commission, Tire tariffs

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USEFUL ARTICLES

Eighty-five percent of automotive aftermarket purchases begin with consumers doing research online.
April 15, 2014

Bring your ‘AA’ game: UHP buyers walk in more than ready for you  

I conducted a survey this week, a 1-to-10 marketing survey, to better understand the ultra-high performance tire and wheel buyer. I spoke with management and frontline sales staff at one of Southern California’s leading UHP retailers.

Tags: 2014 Performance Handbook, Counter intelligence, Custom wheels, Sales, UHP Tires, Wayne Williams

About 40% of business at Alpio Barbara’s California dealership is UHP. He advises getting the
April 15, 2014

Shopping for UHP service equipment? Three dealers share some tips  

Driver expectations for a firmer, sportier and more responsive feel are helping to boost sales of ultra-high performance tires. But maximizing opportunities to profit from consumer demand for shorter sidewalls requires investments in equipment for servicing UHP tire and wheel assemblies.

Tags: 2014 Performance Handbook, Alpio Barbara, Jim Enger, Tripp Lee, UHP tire service

The evolution of performance
April 15, 2014

The evolution of performance  Cover Story

The first performance tire, circa 3500 B.C, was a 185/75G14. The “G” stood for granite. Since then, it has gone through a seemingly endless number of design changes to make it perform better. Stone became wood. Spokes lightened the load and allowed the Romans to not only drive their chariots faster, but also meet CAFE regulations.

Tags: 2014 Performance Handbook, Performance Tires, UHP Tires, Ultra-high performance tires

Premium vs. performance
April 15, 2014

Premium vs. performance  

Is “premium” replacing “performance” as the hot tire industry buzzword? I would say yes. Tire manufacturers have been quick to use it when sharing their marketing strategies with their dealers.

Tags: 2014 Performance Handbook, Bob Ulrich, Bob Ulrich editorial, Editorial, Performance Tires, Premium tires

High and UHP tire number crunching
February 10, 2014

High and UHP tire number crunching  Cover Story

You would be hard-pressed to find a segment of the automotive aftermarket that has had the dramatic, sustained growth of ultra-high performance tires. Would you believe a 947% increase in the United States over the last 20 years?

Tags: High Performance Tires, Market share, Ultra-high performance tires

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