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Performance

Nearly 50 million high performance and ultra-high performance tires are shipped each year, making the performance tire category one of the industry’s fastest growing segments. The information in this section will keep you current on the latest trends and styles so you can get a piece of this exciting market.

LATEST NEWS

July 22, 2014

Yokohama supplies Mercedes-Benz again

Yokohama Rubber Co. Ltd. will supply original equipment tires to Daimler AG for the Mercedes-Benz GLA-Class compact SUV.

Tags: Mercedes-Benz, OE tires, Run-flat tires, Yokohama C.drive

New Giti Executive Vice President of Sales and Marketing Armand Allaire (right) with racecar driver
July 22, 2014

Giti restructures its management team

Giti Tire (USA) Ltd. has reorganized its senior management team. Two top executives changed positions; another joined the company.

Tags: Armand Allaire, Enki Tan, Patrick Gunn, Reorganization, Tire plant, Tom McNamara

July 21, 2014

Yokohama, Michelin, Bridgestone and... Kenda?

On the heels of the 2014 Open Championship at Royal Liverpool Golf Club in Hoylake, England, Modern Tire Dealer Editor Bob Ulrich turned back the clock to July 20, 2003. That was the day Kenda USA was the most popular tire company in the world.

Tags: B.O.B., Sports marketing, Television commercials

July 16, 2014

New tariffs on tires: We are 1-step closer

The United Steelworkers union (USW) has won round one in its fight to increase tariffs on consumer tire imports from China.

Tags: DOT, International Trade Commission, Tire tariffs, USW

July 14, 2014

A 3-step approach to tire aging findings

Tire aging is an important issue, according to the National Highway Traffic Safety Administration (NHTSA). However, it does not need to be addressed with further legislation at this time.

Tags: Dan Zielinski, NHTSA, RMA, Tire aging, Tire legislation

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USEFUL ARTICLES

Eighty-five percent of automotive aftermarket purchases begin with consumers doing research online.
April 15, 2014

Bring your ‘AA’ game: UHP buyers walk in more than ready for you  

I conducted a survey this week, a 1-to-10 marketing survey, to better understand the ultra-high performance tire and wheel buyer. I spoke with management and frontline sales staff at one of Southern California’s leading UHP retailers.

Tags: 2014 Performance Handbook, Counter intelligence, Custom wheels, Sales, UHP tires, Wayne Williams

About 40% of business at Alpio Barbara’s California dealership is UHP. He advises getting the
April 15, 2014

Shopping for UHP service equipment? Three dealers share some tips  

Driver expectations for a firmer, sportier and more responsive feel are helping to boost sales of ultra-high performance tires. But maximizing opportunities to profit from consumer demand for shorter sidewalls requires investments in equipment for servicing UHP tire and wheel assemblies.

Tags: 2014 Performance Handbook, Alpio Barbara, Jim Enger, Tripp Lee, UHP tire service

Defining touring tires
April 15, 2014

Defining touring tires  

When it comes to designing touring tires, auto manufacturers drive the trends. But what is a touring tire, exactly? Tire manufacturers have differing points of view on categorizing this evolving tire segment.

Tags: 2014 Performance Handbook, Performance Touring Tires, Touring Tires

The evolution of performance
April 15, 2014

The evolution of performance  Cover Story

The first performance tire, circa 3500 B.C, was a 185/75G14. The “G” stood for granite. Since then, it has gone through a seemingly endless number of design changes to make it perform better. Stone became wood. Spokes lightened the load and allowed the Romans to not only drive their chariots faster, but also meet CAFE regulations.

Tags: 2014 Performance Handbook, Performance Tires, UHP tires, Ultra-high performance tires

Premium vs. performance
April 15, 2014

Premium vs. performance  

Is “premium” replacing “performance” as the hot tire industry buzzword? I would say yes. Tire manufacturers have been quick to use it when sharing their marketing strategies with their dealers.

Tags: 2014 Performance Handbook, Bob Ulrich, Bob Ulrich editorial, Editorial, Performance Tires, Premium tires

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