The zLine A/S tires come fitted with Nokian’s Driving Safety Indicator on the center rib which shows the percentage of tread depth that remains.

Nokian Extends its All-Season Lineup

Winter tires may have brought Nokian Tyres plc to North America, but they aren’t enough to pave the path to the brand’s growth here. The tire maker knew it needed to invest in all-season products. First came the eNtyre and Rotiiva lines, and up next is an all-season ultra-high performance tire, the zLine.

Putting the right tires on the right vehicle is like dressing up in a tuxedo, says Barbara, left, with his store manager, Denny Reiser. “You can dress up in a tuxedo and wear black tennis shoes and still look OK, but try to go out on the dance floor. You’re not going to be able to do it.”

Follow Your Gut Instinct: Advice From Our Tire Dealer of the Year

When a customer walks in convinced his car doesn’t need synthetic motor oil when you think it does, and argues with you at every suggestion, do you take the time to educate him and explain your recommendation? Do you turn down the job? Or do you take his money, use traditional oil, and hope for the best?

Tom Formanek takes over as TIA president for Glen Nicholson at the annual membership meeting.

Tom Formanek Will Take Reins of TIA Board

Tom Formanek will be inducted as the next president of the Tire Industry Association (TIA) during its annual membership meeting on Oct. 31, 2016. He will serve a one-year term.


Goodyear Furthers Strategy by Announcing Plant Closure

Goodyear Tire & Rubber Co. remains focused on capturing "the growing demand for premium, large-rim diameter tires." The company says part of that strategy involves"reducing excess capacity in declining, less profitable segments of the tire market."

Jose Perez (left) and Matthew Greco explained how they increased alignment sales at their Golden West Tire Centers stores at a seminar for Big O tire dealers.

How to Sell More Alignments

How can dealers get more cars on the alignment rack? Matthew Greco and Jose Perez answered that question in a seminar at Big O Tires LLC’s annual dealer meeting last April.

"Our goal is to provide a clear and compelling 2017 Dealer Program well in advance of 2017 so that we can hit the ground running on Jan 1, 2017," says Falken Tire Corp.'s Darren Thomas. 

A Familiar Face Returns to Falken Tire

Darren Thomas proves you can go home again. Thomas, vice president of sales and marketing for Falken Tire Corp. from 2002-2008, has returned as senior vice president of sales and marketing.

This 2016 Tesla Model X P90D Ludicrous makes its world debut at the Toyo booth during the 2016 SEMA Show.

Toyo Goes 'Big' at 2016 SEMA Show

Toyo Tire U.S.A. Corp. is bringing big displays and big vehicle debuts to the 2016 Specialty Equipment Market Association (SEMA) Show in Las Vegas, Nev.


Point S Enters Another New Market: Asia

Point S is continuing its expansion around the globe, with a partnership that will bring the brand to Asia. A master franchise agreement with Goodway Integrated Industries Berhad (GIIB Group) and partners will create a dedicated company to manage and develop the Point S network.

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