The Firestone Champion is engineered with a 30% improvement in rolling resistance compared to the Firestone Affinity and Firestone Precision tires, the company says.

Firestone Champion Tire Comes in 48 Sizes

The Firestone Champion with fuel fighter technology from Bridgestone Americas Inc. is an all-season tire that comes with a 70,000-mile limited tread wear warranty for cars and minivans. The Firestone Champion tire will replace the Firestone Affinity and Precision touring tires.


TIA Updates Its Commercial Tire Service Program

The Tire Industry Association (TIA) has issued an update to its Certified Commercial Tire Service (CTS) Program. The Association has mailed out 10,000 copies of the updated manual to dealers and its 800 certified CTS instructors.

Jonathan Velazquez, merchandising analyst for Big O Tires, shows the two tread patterns for Big O Tires' private label Big Foot A/S to be released in 28 SUV sizes and 14 LT sizes in August 2016.

Photos: Big O Tires 2016 Annual Convention

Big O Tires franchisees are in Phoenix, Ariz., April 25-28 for their annual convention. Eighty-seven percent of Big O Tires stores are represented among the 712 attendees. Click through our gallery for MTD's exclusive coverage.


TGI Helps Earthquake Victims in Ecuador

Tire Group International (TGI) is urging its customers, vendors and colleagues to help victims affected by the April 16 7.8-magnitude earthquake in Ecuador. The death total is in the hundreds with thousands more injured.

Kenda introduced the Klever S/T in May 2015, and is adding size offerings that will be available later in 2016.

Kenda Quintuples the Size Offerings of the Klever S/T

Kenda USA has added 24 sizes of the Kenda Klever S/T KR52. Kenda says the new sizes of the Klever S/T will help fill a gap in the SUV/CUV marketplace with a 60,000 mileage warranty and M&S all-season capabilities. The new sizes are currently available to order with expected delivery in the third quarter.


Industry Analyst Says Demand Is Strong in March

Demand for replacement tires was “fairly solid” in March, according to Nick Mitchell, senior vice president and research analyst at Northcoast Research Holdings LLC. He bases his assessment on the results from the monthly Northcoast Research Tire Demand Index.


60 Years Later, Midas Continues to Evolve

Midas International Corp. is celebrating its 60th anniversary this spring and still doing what the first franchisees did decades ago: responding to the market's changing needs.

NOLA Motorsports Park near New Orleans was the venue used to show off the new BFGoodrich Advantage T/A Sport all-season tire coming in August.

Coming Soon: BFG Advantage T/A Sport

Michelin North America Inc. recently showed off its new BFGoodrich Advantage T/A Sport all-season tire at the NOLA Motorsports Park in Avondale, La., near New Orleans.

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