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Retailing

News, articles and research covering the retail tire industry. Stay up to date with the latest breaking news affecting the tire industry. Feature articles covering marketing, operational and sales techniques to help the retail tyre dealer stay competitive, profitable and increase market share.

LATEST NEWS

April 16, 2014

Latin American tire expo announces speakers

Exhibit space is sold out for the 2014 Latin American & Caribbean Tyre Expo July 23-25 at the Atlapa Convention Center in Panama City, Republic of Panama. Organizers announced speakers for the event, which is expected to draw 3,500 visitors from 40 countries.

Tags: Latin American & Caribbean Tyre Expo, Panama

The NCTDA inducted the late Shorty Parrish into the Hall of Fame.
April 16, 2014

NCTDA honors hall of famer and dealer of the year

The North Carolina Tire Dealers Association (NCTDA) inducted the late J.H. “Shorty Parrish, founder of Parrish Tire Co., into the North Carolina Tire Industry Hall of Fame and presented its first-ever dealer of the year award to Ricky Benton, owner of Black’s Tire Service Center.

Tags: NCTDA, Reece Hester, Ricky Benton, Shorty Parrish

April 16, 2014

Vogue Tyre opens 17th Custom Center

Vogue Tyre & Rubber Co. announced it has opened its 17th Custom Center location at Penske Cadillac Buick-GMC in Torrance, Calif., the largest Cadillac dealer on the west coast.

Tags: Greg Hathcock, Penske Cadillac Buick GMC, Vogue Custom Centers, Vogue Tyre & Rubber Co.

April 15, 2014

Omni United's CEO receives recognition

G.S. Sareen, CEO and president of Omni United Pte. Ltd., received Prestige Singapore’s "100 Most Influential Power List 2014" recognition in itsPrestige Lifestyle 2014 issue.

Tags: Awards, G.S. Sareen, Omni United, Singapore

April 15, 2014

Nexen Tire partners with four baseball teams

Nexen Tire Americas Inc. says it is dramatically stepping up its marketing efforts in the U.S. by entering into new official partnerships with the Texas Rangers and the Los Angeles Angels.

Tags: Lee Jang-hwan, Nexen Tire Americas Inc., Sports Marketing

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USEFUL ARTICLES

Big O Tires takes a “holistic” business approach for its members, which includes a
April 16, 2014

Advantages of joining a program group  

Many of the 30,000 independent tire dealers in the United States have aligned themselves with either program groups or associate dealer programs. The former are often run by tire dealers, the latter by tire manufacturers.

Tags: Big O Tires LLC, Conrad's Tire Service Inc., Independent Tire Dealers Group, K&M Tire Inc., Program groups, Tire Centers LLC, Tire Factory LLC, Tire Pros

Final words on tire aging
April 15, 2014

Final words on tire aging  

This is absolutely the last editorial I will write on tire aging. Not counting this one, I have written four since 2002.

Tags: Bob Ulrich, Bob Ulrich editorial, Tire aging

Eighty-five percent of automotive aftermarket purchases begin with consumers doing research online.
April 15, 2014

Bring your ‘AA’ game: UHP buyers walk in more than ready for you  

I conducted a survey this week, a 1-to-10 marketing survey, to better understand the ultra-high performance tire and wheel buyer. I spoke with management and frontline sales staff at one of Southern California’s leading UHP retailers.

Tags: 2014 Performance Handbook, Counter intelligence, Custom wheels, Sales, UHP tires, Wayne Williams

About 40% of business at Alpio Barbara’s California dealership is UHP. He advises getting the
April 15, 2014

Shopping for UHP service equipment? Three dealers share some tips  

Driver expectations for a firmer, sportier and more responsive feel are helping to boost sales of ultra-high performance tires. But maximizing opportunities to profit from consumer demand for shorter sidewalls requires investments in equipment for servicing UHP tire and wheel assemblies.

Tags: 2014 Performance Handbook, Alpio Barbara, Jim Enger, Tripp Lee, UHP tire service

Defining touring tires
April 15, 2014

Defining touring tires  

When it comes to designing touring tires, auto manufacturers drive the trends. But what is a touring tire, exactly? Tire manufacturers have differing points of view on categorizing this evolving tire segment.

Tags: 2014 Performance Handbook, Performance Touring Tires, Touring tires

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