News, articles and research covering the retail tire industry. Stay up to date with the latest breaking news affecting the tire industry. Feature articles covering marketing, operational and sales techniques to help the retail tyre dealer stay competitive, profitable and increase market share.


April 22, 2014

Bridgestone sponsors contest for teen drivers

A nationwide survey commissioned by Bridgestone Americas Inc. found that while teens say texting and driving is dangerous, distracted driving persists as young drivers continue to text behind the wheel. The company is sponsoring a scholarship contest to encourage teens to drive responsibly.

Tags: Bridgestone Americas Inc., driving and texting, Teens Drive Smart program

Centric Parts has new brake kit for Ford Fiesta ST
April 22, 2014

Centric Parts has new brake kit for Ford Fiesta ST

Centric Parts, a North American manufacturer and supplier of aftermarket brake components and systems, has introduced a front axle StopTech Big Brake Kit for the 2014 Ford Fiesta ST.

Tags: Centric Parts, StopTech Big Brake Kit

Alpio Barbara services a lot of UHP tire and wheel assemblies at his  California dealership. He
April 22, 2014

Proper tire service equipment: 2 perspectives

Tire service equipment seems to last forever. How many of you have a 20-year-old tire changer? How about 30 years old?

Tags: Performance Handbook, Tire service equipment, UHP tires

April 21, 2014

Why is Goodyear successful? Read on

When you get a chance to talk with top tire company executives from one of the largest tire manufacturers in the world, you jump at the chance.

Tags: B.O.B., Steve McClellan

Gaither Tool says the patented tilting action of the Winntec Smart Tire Cart relieves stress for the
April 21, 2014

Winntec Smart Tire Cart relieves user stress

Gaither Tool Co. Inc. says the Winntec Smart Tire Cart (P/N G471147HD) holds 15-inch and higher rim diameter passenger tires up to truck size 245/70R19.5 and can move mounted tires and wheel sets and stacks of tires eight to 10 high.

Tags: Gaither Tool Co. Inc., Smart Tire Cart

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Figure 1: Connecting the scan tool (MB991958).
April 21, 2014

TPMS: Mitsubishi Outlander and Outlander Sport  

The tire pressure monitoring system (TPMS) on the 2008-2013 Mitsubishi Outlander and 2011-2013 Outlander Sport uses tire inflation pressure sensors on the wheels to monitor pressures. The system only indicates when a tire is significantly under-inflated. Under the following conditions, the system may not function properly:

Tags: Mitchell 1, Mitsubishi Outlander, Mitsubishi Outlander Sport, Tire pressure monitoring systems, TPMS

Europe is lacking in tire training
April 21, 2014

Europe is lacking in tire training  

Having worked in the global tire market for the past two decades I have seen a number of important innovations and developments which have continually enhanced how tires are manufactured, distributed and sold.

Tags: European notebook, John Stone, Sales training, Tire training

Selling to the millennial generation
April 21, 2014

Selling to the millennial generation  

The new marketing battle cry is, “Here come the millennials!” This means millions of new consumers entering the marketplace with new standards and expectations.

Tags: Counter intelligence, Millenials, Sales training, Wayne Williams

Tire Factory dealers saw a model of the new branding initiative at their annual meeting. “We
April 21, 2014

Tire Factory becomes a cooperative  

Tire Factory LLC capped its final year as a partnership with 28 more stores, about 8% more in revenues, and approximately a 5% increase in units of tires shipped. The dealer program group is beginning 2014 as a cooperative. The change in structure, which was passed by 97% of members, became effective Jan. 1.

Tags: Ann Neal, Focus on dealers, Tire Factory, Tire Factory LLC

Big O Tires takes a “holistic” business approach for its members, which includes a
April 16, 2014

Advantages of joining a program group  

Many of the 30,000 independent tire dealers in the United States have aligned themselves with either program groups or associate dealer programs. The former are often run by tire dealers, the latter by tire manufacturers.

Tags: Big O Tires LLC, Conrad's Tire Service Inc., Independent Tire Dealers Group, K&M Tire Inc., Program groups, Tire Centers LLC, Tire Factory LLC, Tire Pros

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