News, articles and research covering the retail tire industry. Stay up to date with the latest breaking news affecting the tire industry. Feature articles covering marketing, operational and sales techniques to help the retail tyre dealer stay competitive, profitable and increase market share.


When it comes to training, this Hunter Engineering training room is the tip of the iceberg.
September 3, 2015

A first-hand look at Hunter Engineering

The executives at Hunter Engineering Co. put their faith in the processes they have put in place. A recent tour of the 69-year-old tire equipment manufacturer's headquarters proved that.

Tags: 2015 SEMA Show, B.O.B., Manufacturing plant, Tire equipment

Nine-hundred Michelin tires were recycled and used to pave a porous, clean walkway in Yellowstone
September 3, 2015

Michelin paves the way to Old Faithful

Old Faithful, one of the world's most iconic natural wonders, now has an even more ecofriendly surrounding thanks to the installation of a newly paved walkway that creates a porous, clean and flexible surface — it also uses recycled Michelin tires along with other materials.

Tags: Corporate social responsibility, Green initiatives, Old Faithful, Yellowstone

The new Baja MTZP3 mud terrain tire from Mickey Thompson is available in 22 sizes.
September 3, 2015

Mickey Thompson unveils mud terrain tire

Max-Trac Tire Co. Inc. dba Mickey Thompson Performance Tires & Wheels has introduced the Baja MTZP3, a mud terrain tire in 22 sizes for 15- to 20-inch rims.

Tags: Baja MTZP3 tire, Mickey Thompson Performance Tires & Wheels, mud terrain tires

September 3, 2015

Kumho has rebates on four tire lines

Kumho Tire U.S.A. Inc. is offering up to $120 in rebates to consumers who purchase eligible tires in its new product lines. The consumer rebates are available on purchases made between Sept. 1 and Oct. 31, 2015.

Tags: Consumer rebates, Kumho Tire U.S.A. Inc.

September 3, 2015

Prepare for Fall Car Care Month

A quick visit to www.carcare.org can help shops, stores and auto care organizations get started with plans for Fall Car Care Month vehicle check events.

Tags: Car Care Council, Fall Car Care Month, Rich White

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September 4, 2015

Tire registration: voluntary or mandatory? Readers respond  

Each month we ask members of our National Advisory Council (NAC) a question or questions on a current hot topic. This month we asked, “What are your thoughts on tire registration? Do you believe it should be made mandatory or remain voluntary?” Here are some of their responses

Tags: Tire registration, Your Turn

Figure 1: Removing the tire pressure sensor.
September 4, 2015

TPMS: Subaru Legacy and Outback 2005-2013  

The tire pressure monitor system (TPMS) on the 2005 – 2013 Subaru Legacy and Outback checks the tire pressures of all four road wheels when the vehicle is driven at speeds above 25 mph (40 km/h), and warns in the event of a loss of pressure by means of a low tire pressure warning light.

Tags: Mitchell 1, Tire pressure monitoring systems, TPMS

Mike Fox says fewer consumers are walking in the door and relying solely on a dealer’s
September 4, 2015

Tire Pros University  

Tire Pros is taking its marketing training on the road, meeting with its network of independent tire dealers for eight hours of discussion and data sharing during its Tire Pros University (TPU) summer classes.

Tags: Joy Kopcha, Tire Pros, Tire Pros University

For consumers shopping for all-season tires with maximum tread life, Michelin’s lineup now
September 4, 2015

Michelin replaces the LTX M/S2  

The newest tire in Michelin North America Inc.’s fleet isn’t designed to be an original equipment star. But that’s not to say the tire manufacturer isn’t expecting big things from the Defender LTX M/S. Michelin believes the Defender LTX is destined to become its top selling light truck tire — in part because it’s replacing the company’s current No. 1 LT tire.

Tags: CUV tires, Joy Kopcha, Light truck tires, Michelin North America Inc., Stephen Peters, SUV tires

Ricky Keith operates the presses. A second tire plant was built in Unicoi, Tenn., in 1996.
September 3, 2015

Mateer to the rescue  

McCreary Tire & Rubber Co. found itself at a crossroads in the early 1980s. The tire company founded by Harry McCreary in 1915 was in dire straits financially after more than 60 years of success. Bankruptcy was perhaps the most logical course of action.

Tags: Bob Ulrich, Don Mateer, Harry McCreary, Specialty Tires of America, STA

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