News, articles and research covering the retail tire industry. Stay up to date with the latest breaking news affecting the tire industry. Feature articles covering marketing, operational and sales techniques to help the retail tyre dealer stay competitive, profitable and increase market share.


Approximately 65 tire dealers took part in the BFG ride-and-drive event held at the I-X Center in
July 29, 2015

Get a grip! BFG promotes tires through training

Michelin North America Inc.'s BFGoodrich brand hosted approximately 65 dealers at the I-X Center in Berea, Ohio, for a training session on the g-Force Comp-2 A/S all-season UHP passenger tire and the All-Terrain T/A KO2 all-terrain light truck tire.

Tags: All-Season Tires, All-Terrain Tires, BFG, Michelin North America Inc.

BKT wants to reach more customers around the world, and has added multi-language capabilities to its
July 29, 2015

BKT website now 'speaks' 5 languages

Balkrishna Industries Ltd. (BKT) is working to extend its global reach by upgrading its website to "speak" five languages — English, French, German, Spanish and Italian.

Tags: Ag tire, France, Germany, Italy, Website

July 29, 2015

Goodyear says online selling meets or exceeds expectations so far

Goodyear Tire & Rubber Co.'s chairman and CEO says its e-commerce strategy has to date "met or exceeded our expectations."

July 29, 2015

Goodyear enjoys positive 2Q results in N.A.

Goodyear Tire & Rubber Co.'s second-quarter 2015 financial results were up in almost every key category in North America compared to last year.

Hankook will supply four tread designs as OE fitments on the 2016 Ford F-650/750, including this
July 29, 2015

Hankook wins OE fitment on Ford trucks

Hankook Tire Co. Ltd. is expanding its original equipment portfolio in North America, supplying tires for Ford Motor Co.'s new 2016 F-650/F-750 medium duty trucks.

Tags: Ford F-650, Ford F-750, Ford F-series, Medium truck tires, OE fitments, Seung Hwa Suh

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TPMS: Buick Enclave – 2008-2013
July 21, 2015

TPMS: Buick Enclave – 2008-2013  

The tire pressure monitoring system (TPMS) on the 2008–2013 Buick Enclave alerts the driver when a large change in the pressure of one tire exists while the vehicle is being driven.

Tags: Buick Enclave, Mitchell 1, TPMS

A rocky ride on a space-saver tire
July 21, 2015

A rocky ride on a space-saver tire  

This month my article revolves around a recent road experience I had as opposed to a market view, just to be different for a change.

Tags: European Notebook, John Stone, Space saver tires, Universal wheels

Ask leading and difficult questions with confidence
July 21, 2015

Ask leading and difficult questions with confidence  

We have been looking at the importance of asking questions, the right questions in the right order for the right reasons that generate the right results.

Tags: Counter intelligence, Retail sales, Wayne Williams

Arfa Syed says sharing images on Twitter is key. Research shows tweets with images receive 18% more
July 21, 2015

Look to Twitter for a treasure trove of data to enhance your business  

Signing up to use Twitter is one thing. Sending a tweet is another baby step. But using the social media network to draw attention to your business, engage with your customers and ultimately measure your results is another thing altogether. It might sound frightening and intimidating, but it doesn’t have to be.

Tags: Arfa Syed, Social media, Twitter

Source: “The Power of Putting your Customers at the Center of your Business”; Townsend
July 21, 2015

Customer Experience creates loyalty  

I met with a multi-store tire retail business owner recently who had no idea what “Customer Experience,” aka CE, meant. When I asked him about customer service, he knew immediately what to say: “Customer service is taking care of your customers,” he passionately proclaimed.

Tags: Customer Experience, Mike Townsend, Retail sales

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