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Retailing

News, articles and research covering the retail tire industry. Stay up to date with the latest breaking news affecting the tire industry. Feature articles covering marketing, operational and sales techniques to help the retail tyre dealer stay competitive, profitable and increase market share.

LATEST NEWS

July 2, 2015

Jury is out on LT tire sales

Economists are calling for 2015 to be a year of big construction, and at least one tire dealer says his business is booming as a result.

Tags: Jason Burhenn, LT tires, Tire Dealers Warehouse

July 2, 2015

There's tariff relief - but not for China

The U.S. is extending tariff relief for 5,000 types of products — including some tires — imported into the country. Importers can rejoice, in part because they can petition to reclaim duties paid for the past two years.

Tags: International trade, Mike O'Rourke, Tariffs

Kumho s summer rebate program aims to introduce consumers to its new product lines. Rebates are
July 2, 2015

Kumho offers rebates on 3 new tire lines

Kumho Tire U.S.A. is offering up to $120 in rebates on eligible tire sets to help introduce its new product lines to dealers and consumers. The consumer rebates are available on purchases made between July 1 and Aug. 31, 2015.

Tags: Consumer rebates, Kumho Tire U.S.A. Inc., Road Venture AT51, Solus TA11, Solus TA71

July 2, 2015

Cooper will report second quarter results Aug. 6

Cooper Tire & Rubber Co. will announce second quarter 2015 financial results before the U.S. stock markets open on Thursday, Aug 6.

Tags: Cooper financials

Alliance is adding to its sponsorships with a country music tour. Singer Luke Bryan takes his fall
July 1, 2015

Alliance sponsors Luke Bryan farm tour

Alliance Tire Group is getting into the country music business — as a sponsor of singer Luke Bryan’s 2015 Farm Tour, which will hit working farms near eight cities this fall.

Tags: Bruce Besancon, Luke Bryan, Music, Sponsorships

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USEFUL ARTICLES

Tire training: big business in Europe
June 30, 2015

Tire training: big business in Europe  

The diverse concept of business training has always been a particular point of interest for me. During my 23-year career within the international tire industry as a news journalist, editor and business media consultant I have witnessed the continual progressive growth of training facilities and techniques develop throughout Europe.

Tags: European Notebook, John Stone, Training

Lower gas prices should lead to decent volume growth in 2015
June 30, 2015

Lower gas prices should lead to decent volume growth in 2015  

According to the results of our survey, demand for replacement tires increased slightly in April, which is consistent with the trends recorded in March. We are encouraged by the fact that demand trends have remained positive for two straight months following the sharp decline witnessed in February.

Tags: Nick Mitchell, Your Marketplace

Tire registration and legislation
June 25, 2015

Tire registration and legislation  

Legislation should be the last resort when attempting to solve problems. Legislation is the lazy man’s way of getting things done. Legislation causes more grief in the long term than common sense does.

Tags: Bob Ulrich, Bob Ulrich editorial, Editorial, Tire registration

Bob Fox, owner of J&J Tire Factory in Helena, Mont., made his mechanical work more profitable by
June 25, 2015

Tips to measure and track your way to more profitable mechanical work  

What metrics should tire dealers track to make their mechanical work more profitable? Bob Fox, owner of J&J Tire Factory in Helena, Mont., answered that question during a presentation at the Tire Factory Inc.’s annual dealer meeting last February. (On May 28, Tire Factory announced it joined Point S, an international network of independent tire and car service dealers; details are on page 12 of this issue of MTD.)

Tags: Ann Neal, Bob Fox, J&J Tire factory, Point S, Service metrics, Tire Factory Inc.

Customer inquiries: ‘How’s ZAT sound?’
June 25, 2015

Customer inquiries: ‘How’s ZAT sound?’  

Ask the right questions, in the right way, in the right order, for the right reasons. When betting on horses, the “trifecta” is when someone picks the first three finishers in exact order, which yields a much larger payout. The same payout principle is true when helping customers select tires and service for their vehicles. Asking the right types of questions in the right order will yield the maximum benefit for the customer and the sales associate.

Tags: Counter intelligence, Sales training, Wayne Williams

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