There’s never a dull moment in the world of tire manufacturing and distribution. This section will help you keep tabs on what the world’s tire manufacturers and marketers are doing, as well as their plans for the future.


August 3, 2015

Gabriel introduces rewards program

Gabriel (Ride Control LLC) has launched a loyalty program for light vehicle shops and technicians in the U.S. The Gabriel Answerman Advantage rewards program includes point-of-sale materials, promotions, rewards and business tools.

Tags: Gabriel (Ride Control LLC), Garbriel Answerman Advantage, loyalty programs

August 3, 2015

TIA's ATS class is heading to Cincinnati

The Tire Industry Association (TIA) is offering its Certified Automotive Training Service (ATS) Instructor Class in October in Cincinnati, Ohio.

Tags: ATS Certified Instructor Course, TIA, Training

August 3, 2015

Bridgestone extends NHL sponsorship

Bridgestone Americas Tire Operations LLC (BATO) is extending its term as the Official Tire of the National Hockey League (NHL), and will return as the title sponsor of the NHL Winter Classic outdoor game.

Tags: Bridgestone NHL Winter Classic, Official Tire, Phil Pacsi, Sports marketing

The new Celsius for passenger cars has a 60,000-mile tread wear warranty. Toyo focused on tread
August 3, 2015

Toyo's new Celsius offers more winter safety

The new Toyo Celsius is not an all-season tire like the Toyo Extensa A/S. It’s not a winter tire like the Toyo Observe GSi5.

Tags: Toyo Celsius, Toyo Tire U.S.A. Corp., variable-conditions tire

The AAPEX mobile app is designed to help attendees navigate the show floor, and find the products
August 3, 2015

AAPEX app provides access now

The Automotive Aftermarket Products Expo (AAPEX) mobile app provides instant access to everything before, during and after the event, which is slated for Nov. 3 through Nov. 5, at the Sands Expo in Las Vegas, Nev.

Tags: 2015 AAPEX, Mobile app

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Tariffs: The rest of the story
July 13, 2015

Tariffs: The rest of the story  

When the tariffs on consumer tires from China are implemented, who will suffer the consequences? Will your business suffer any repercussions?

Tags: Bob Ulrich, Bob Ulrich editorial, Chinese tariffs, Tariffs, Tire tariffs

Rolling down the highway
July 7, 2015

Rolling down the highway  

Truck tire shipments are off to a great start in 2015. Compared to last year, replacement shipments are up between 4% and 5%, while original equipment shipments are up 20%.

Tags: Brand shares, Commercial tires, Medium/heavy truck tires, Truck tires

Cooper’s Discoverer SRX is available in 36 sizes, and four more V-rated sizes are coming at
July 7, 2015

Discoverer line expands  

There’s a giant party happening in the world of CUV and SUV tires, and Cooper Tire & Rubber Co. doesn’t want to miss it.

Tags: Cooper Discoverer SRX, Cooper Discoverer STT PRO, Cooper Tire & Rubber Co., tire introduction

The Grabber HTS60 has a stylish symmetric pattern with a strong center rib and has been optimized
July 7, 2015

Continental adds more value to its value-focused Grabber HTS line  

Continental Tire the Americas LLC has added more value to its value-focused Grabber HTS line with tread patterns specific to metric and LT sizes, longer tread wear and quieter performance.

Tags: Ann Neal, Barry Terzaken, Continental Tire the Americas LLC, General Grabber

The Volvo Ocean Race, started in 1973, is the longest and toughest event in professional sports,
July 7, 2015

Tariffs on passenger tires make waves for Aeolus  

Aeolus Tyre Co. Ltd. is sponsoring a yacht in the Volvo Ocean Race (VOR), billed as the world’s toughest ocean race. As Mike Leverington, Aeolus general manager, United States, explained it, “No tire company has been involved in something like this. When you talk branding, you have to differentiate yourself from the pack or you are just a commodity. So by taking this on, we are differentiating our brand in sports marketing.

Tags: Aeolus Tyre Co. Ltd., Lori L. Mavrigian, Volvo Ocean Race

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