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Technology

Tire manufacturers are continually refining existing technology and introducing new concepts to the marketplace. Here’s a look at the latest advancements and how you can market and sell them.

LATEST NEWS

Goodyear is expanding its development work to China with a center inside its factory
March 26, 2015

Goodyear adds a development center in China

Goodyear Tire & Rubber Co. has established its first development center in China.

Tags: China, Development center, Goodyear Asia Pacific, Richard Kramer

The new television commercials from Michelin feature Bibendum and the Premier tire line. The
March 20, 2015

Michelin tire will 'Premier' during March Madness

Phase two of the Michelin Premier tire launch is coinciding with March Madness. Its theme? Prolonged safety.

Tags: Michelin Premier, Scott Clark, TV advertising

OTC has introduced a stand-alone TPMS tool with activation, relearn and diagnostic capabilities.
March 17, 2015

OTC unveils wireless OBD-II module for TPMS

OTC, a Bosch Automotive Service Solutions brand, has introduced an all-in-one tire pressure monitoring system (TPMS) tool with wireless OBDII dongle, activation and relearn capabilities.

Tags: Bosch Automotive Service Solutions, OTC Tools, TPMS Sensors, wireless OBD-II module

Michelin tires and its digital travel guides both come as original equipment on the 2015 Ford Focus
March 10, 2015

Michelin installs tires and tech on Ford Focus

The 2015 Ford Focus Electric will not only be connected to European roads by its Michelin Energy Saver tires, but also to the digital world with Michelin guides that are pre-loaded onto its SYNC2 in-car connectivity system.

Tags: 2015 Ford Focus, Car connectivity, Electric vehicles, European news, Michelin Energy Saver

TIA President Freda Pratt-Boyer is pictured with 2014 Hall of Fame inductees Harold Coker, Cheryl
March 3, 2015

TIA seeks nominations for Hall of Fame

The Tire Industry Association (TIA) is accepting nominations for the 2015 Tire Industry Hall of Fame.

Tags: Awards, Roy Littlefield, TIA Hall of Fame

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USEFUL ARTICLES

These tires are made for walking!
February 13, 2015

These tires are made for walking!  

In my January column, I wrote that Singapore-based tire producer Omni United (S) Pte. Ltd. had “broken new ground” in the tire industry by launching its Timberland tire range in a unique association with a designer label — Timberland Footwear. I have been surprised by the speed in which this new innovative development has caught the attention and imagination of many people in the industry, especially here in Europe.

Tags: European Notebook, John Stone, Omni United, Part-worn tires, Timberland

Rushing while mounting and balancing ultra-high performance tires is asking for trouble, tire
February 12, 2015

Mounting and balancing UHP tires  

It’s quiet these days inside County Tire Center Inc. in Middlebury, Vt. The semiannual winter tire switch is over. But on those busy fall and spring days when this 10-bay shop is changing tires on 60 to 80 cars a day, owner Steve Dupoise and his nine full-time technicians are working to make every minute count. Technology advancements on both cars and tires don’t always make that easy.

Tags: County Tire Center, Joel's Tire, Ross Tire and Service, Tire balancing, Tire mounting, Tire mounting equipment

Optimism and designer innovation for 2015
February 4, 2015

Optimism and designer innovation for 2015  

As we start a new year in the European tire market, the main question is, “What is going to happen in the next 12 months in this unpredictable but never dull business of ours?” Well, before I look ahead, I want to look back at what has happened in the last 12 months which will give me a fair prospectus for the future.

Tags: European Notebook, John Stone, Omni United USA Inc., Timberland, Tweel

Bob Lane, vice president of operations and general manager at Direct Tire, films a customer video.
February 3, 2015

Direct Tire & Auto Service sees real results with video  

After 40 years in business, Barry Steinberg found a way to increase efficiency at his Direct Tire & Auto Service location in Watertown, Mass., by 15% to 20%. His secret: video.

Tags: Auto service video, Barry Steinberg, Direct Tire & Auto Service, Quik Video LLC

Figure 1: Registering the tire pressure sensor.
December 16, 2014

Optimal service for Kia Optima TPMS  

The tire pressure monitoring system (TPMS) on a 2011 to 2013 Kia Optima monitors the air pressure in the four road tires with wheel-mounted tire pressure sensors. To do this, the system uses a TPMS receiver, four radio frequency (RF) tire pressure sensors, two warning indicators on the instrument cluster, and a data circuit to perform system functions

Tags: Kia Optima, Mitchell 1, Tire pressure monitoring systems, TPMS

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