Tire manufacturers are continually refining existing technology and introducing new concepts to the marketplace. Here’s a look at the latest advancements and how you can market and sell them.


The Avid S34 is OE on the new Mazda CX-3.
August 28, 2015

Yokohama Avid S34 is OE on the Mazda CX-3

The Yokohama Avid S34 has been selected as original equipment for Mazda Motor Corp.'s new compact crossover SUV, the Mazda CX-3, in the North American market.

Tags: OE tires, Yokohama Avid, Yokohama BluEarth

The redesigned Bridgestone website features easy-to-use tire search capabilities for consumers.
August 26, 2015

Bridgestone launches consumer tire website

Bridgestone Americas Inc. has launched its newly redesigned website for Bridgestone-brand passenger and light truck tires, BridgestoneTire.com.

Tags: Bridgestone Americas Inc., Passenge, tires Light truck tires, Website

Linda Bassitt and Gus Lima hosted the sixth annual Latin American & Caribbean Tyre Expo
August 21, 2015

Latin Expo Group names Bassitt president

Linda Bassitt, formerly show director for the Latin Expo Group LLC, was promoted to president.

Tags: Gus Lima, Latin American & Caribbean Tyre Expo, Linda Bassitt, Promotions

Regions in the U.S. southwest are perfect for growing guayule.
August 20, 2015

Cooper reports progress on guayule research

Cooper Tire & Rubber Co. plans to produce a prototype tire in 2017 with 100% of its natural and synthetic rubber components substituted with those made from guayule, a shrub native to the U.S.

Tags: Cooper Tire & Rubber Co., guayule

More than 2,000 registered visitors attended the 2015 Latin American & Caribbean Tyre Expo in
August 18, 2015

Latin Tyre Expo: Seeing is believing in Panama

The post show results are in: 2,261 registered visitors attended the sixth annual Latin American & Caribbean Tyre Expo. There also were 210 exhibitors.

Tags: Latin American & Caribbean Tyre Expo

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Samaritan Tire Co. in Minnetonka completed its transition to lead-free wheel weights a year ahead of
August 31, 2015

Test the alternatives as wheel weight markets shift away from lead  

Tire dealers in Minnesota, the latest state to ban lead wheel weights, have about five months to find non-lead alternatives. Minnesota’s wheel weight law goes into effect on Jan. 1, 2016. In addition to Minnesota, lead wheel weights are illegal in California, Illinois, Maine, New York, Vermont and Washington.

Tags: Lead wheel weights, Lead-free wheel weights, Samaritan Tire Co., Wheel weights

The 3200 battery tester from Bosch interfaces with a smart device to read and display battery data
August 31, 2015

Testing every battery in the fall is a ‘right-selling’ opportunity  

All but the youngest drivers remember when a slow cranking start or dim headlights signaled a dying battery. Those days are gone. Modern vehicles start instantly until — with no warning — they don’t. Many no-start problems occur when temperatures drop just a few degrees.

Tags: batteries, Bosch Automotive Service Solutions, Clore Automotive Inc., Johnson Controls, Midtronics

A Bridgestone DriveGuard fact sheet shows the key components of run-flat tires.
August 24, 2015

A flat performance for run-flat tires  Cover Story

The standard complaints about run-flat tires that wear too quickly and offer an uncomfortable ride aren’t going away. In the last five years as the replacement rate of non-run-flat tires on two-year-old cars has improved by 4%, the run-flat replacement rate hasn’t budged an inch.

Tags: Bridgestone Americas Tire Operations, Goodyear Tire & Rubber Co., Hankook Tire America Corp., Michelin North America Inc., Pirelli Tire North America, Run-flats

There are tools to help extract consumer data from your sales and service tickets. Leaving that data
August 24, 2015

Turn your data into profit  

Dave Vogel says most tire dealers are sitting on a pile of money. And ignoring it. Their computers might as well be stuffed with cash, and their filing cabinets overflowing like a triple-cherry slot machine jackpot.

Tags: Data, Emedia, Sales, Telephone etiquette

A rocky ride on a space-saver tire
July 21, 2015

A rocky ride on a space-saver tire  

This month my article revolves around a recent road experience I had as opposed to a market view, just to be different for a change.

Tags: European Notebook, John Stone, Space saver tires, Universal wheels

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