Tire manufacturers are continually refining existing technology and introducing new concepts to the marketplace. Here’s a look at the latest advancements and how you can market and sell them.


September 25, 2014

Giti locates tech center near Akron, Ohio

Giti Tire Group announced its new Giti Tire R&D Center for North America is in Uniontown, Ohio, which also is the home of Modern Tire Dealer.

September 25, 2014

Date set for Traction 2015 tire conference

Smithers Rapra Inc. will host the Traction 2015: Driving the Tire Industry Forward conference and exhibition May 20-22, 2015, at the Omni Nashville Hotel in Nashville, Tenn.

Tags: Smithers Rapra, tire technology conference, Traction 2015: Driving the Tire Industry Forward

September 23, 2014

Autopromotec enhances 'international flair'

Organizers of Autopromotec 2015, an international exhibition of automotive equipment and aftermarket products, have signed new collaboration agreements that will enhance the international flair of the show. Autopromotec 2015 will be held May 20-24 at the Bologna Trade Fair Center in Bologna, Italy.

Tags: Autopromotec, Autopromotec 2015, Trade show

September 22, 2014

Goodyear converts rice waste to... silica?!

Rice husk waste once headed for landfills is now helping the Goodyear Tire & Rubber Co. produce fuel-efficient tires. Goodyear says it will utilize ash left over from the burning of rice husks to produce electricity as an environmentally friendly source of silica for use in its tires.

Tags: Joseph Zekoski, Tire technology

For driving comfort, the Nokian Line SUV has hemispherical indentations -- reminiscent of a golf
September 18, 2014

Nokian previews a new SUV performance tire

Just before summer officially ends, there is one more summer tire being introduced: the Nokian Line SUV.

Tags: Juha Pirhonen, Nokian Line, SUV tires

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4 hidden ways to get more profits from mounting and balancing
September 24, 2014

4 hidden ways to get more profits from mounting and balancing  

Selling more mounting and balancing services is a proven way to add to a dealership’s bottom line, but it’s not the only one. Strategies for increasing the profit potential of the services at the heart of a tire dealership fall into four areas, according to several dealers, business coaches and manufacturers. Their suggestions range from rethinking the value of free services to offering dealer-specific tire warranties, tracking tire labor and getting more out of balancing and mounting equipment.

Tags: Alignment Pros Tire Factory, Balancing, John Roemer, Kalina Petersen, Kevin Rohlwing, Mounting, Mounting and balancing, Roemer's Tire Factory

Figure 1: Identifying wheel, transmitter, screw and valve.
August 21, 2014

When rotating Subaru Forester tires, TPMS still functions, tire positions will not be displayed correctly  

The tire pressure monitoring system (TPMS) on the 2008-13 Subaru Forester checks the tire pressures of all four road wheels when the vehicle is driven at speeds above 25 mph and warns in the event of a loss of pressure by means of a low tire pressure warning light. A sensor installed in each wheel will indicate when tire pressure is severely low. The TPMS will activate only when the vehicle is driven.

Tags: Mitchell 1, Subaru Forester, TPMS

Ziegler Tire & Service in Akron, Ohio, promotes the use of run-flat tires at the sales counter.
August 19, 2014

Five must-follow technological trends  Cover Story

When Henry Ford decided to produce his famous V8 motor, he chose to build an engine with all eight cylinders cast in one block, and instructed his engineers to produce a design for the engine. The design was placed on paper, but the engineers agreed, to a man, that it was simply impossible to cast an eight-cylinder engine block in one piece. Ford replied, “Produce it anyway.”

Tags: Carbon Revolution, Infotainment, Kevin Rohlwing, Spare tires, Technology, Tread compounds

Figure 1: Identifying the tire pressure sensor components (1 of 2 illustrations. See also Figure 2
July 31, 2014

TPMS setups on Dodge Chargers  

The tire pressure monitoring system (TPMS) on the 2009-13 Dodge Charger monitors air pressure in the four road tires; pressure in the spare tire is not monitored. There are two tire pressure monitoring systems available, a base system and a premium system. The base system does not specify how many tires are low or where they are located. The premium system does so.

Tags: Dodge Charger, Mitchell 1, Tire pressure monitoring systems, TPMS

Wacky wheels are the future
July 31, 2014

Wacky wheels are the future  

As the tire market throughout Europe appears to get even busier and definitely more competitive, it is easy to sometimes forget that without one other vital product there would be no tires... at all! Of course, I am referring to wheels, or rims as they are sometimes called, which continue to be big business in Europe.

Tags: European Notebook, John Stone, Rim bands, Wheels

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