Tire manufacturers are continually refining existing technology and introducing new concepts to the marketplace. Here’s a look at the latest advancements and how you can market and sell them.


The Geolandar G91, in 17- and 18-inch H-rated sizes, will be OE on the new Lexus NX.
July 29, 2014

Yokohama supplies tires to new Lexus NT

Two Yokohama tire lines have been selected as original equipment on the new Lexus NX, the first Lexus premium compact crossover SUV.

Tags: OE tires, Yokohama BluEarth, Yokohama Geolandar

July 22, 2014

Yokohama supplies Mercedes-Benz again

Yokohama Rubber Co. Ltd. will supply original equipment tires to Daimler AG for the Mercedes-Benz GLA-Class compact SUV.

Tags: Mercedes-Benz, OE tires, Run-flat tires, Yokohama C.drive

July 21, 2014

Mitchell 1 enhances SocialCRM marketing solution

Mitchell 1 has added a new website development service to its SocialCRM shop marketing solution to provide automotive repair shops a cost-effective solution for designing, managing and maintaining a professional business website.

Tags: Internet, Marketing, Mitchell 1, Software

July 21, 2014

Yokohama, Michelin, Bridgestone and... Kenda?

On the heels of the 2014 Open Championship at Royal Liverpool Golf Club in Hoylake, England, Modern Tire Dealer Editor Bob Ulrich turned back the clock to July 20, 2003. That was the day Kenda USA was the most popular tire company in the world.

Tags: B.O.B., Sports marketing, Television commercials

The Goodyear Assurance All-Season is available in 41 sizes: three 14-inch, 11 15-inch, 15 16-inch,
July 15, 2014

The wait for the Goodyear Assurance is over

True to its word, Goodyear Tire & Rubber Co. is officially introducing its Assurance All-Season tire to its retail outlets this month.

Tags: Dealer meeting, Goodyear Assurance, Paul Raymondo

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Figure 1: Identifying FTM Reset Display (without iDrive – 1 of 2).
June 27, 2014

TPMS: Determine the system on a BMW 3-Series E-90  

There are two types of tire pressure monitoring systems (TPMS) on 2009-13 BMW 3-Series E90 vehicles.

Tags: BMW 3-Series E-90, Mitchell 1, Tire pressure monitoring systems, TPMS

Figure 1: Identifying transmitter activation tool (J-45295).
May 28, 2014

Altima warning control unit can detect a system malfunction  

During driving at speeds above 25 mph on 2007-13 Nissan Altimas, the tire pressure monitoring system (TPMS) receives the signal transmitted from the transmitter installed in each wheel, and gives alarms when the tire pressure becomes low. NOTE: When a spare tire is mounted, or a wheel, tire pressure sensor or BCM is replaced, the tire pressure sensor must be registered. See reset procedures.

Tags: Altima, Mitchell 1, Nissan, Tire pressure monitoring systems, TPMS

Bartec USA LLC showcased the Tech500 TPMS tool and CEO Scot Holloway offered SEMA Show attendees a
May 28, 2014

Next-gen TPMS technology  

Examples of the latest tire pressure monitoring systems (TPMS) were on display at the Specialty Equipment Market Association (SEMA) Show and the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas.

Tags: 31 Inc., Bartec USA, Continental Commercial Vehicles & Aftermarket, Intelligent Technology Co. Ltd., Schrader International, Tire pressure monitoring systems, TPMS, VDO

Bridgestone says the DriveGuard line has overcome the rapid wear, harsh ride, high price and limited
May 28, 2014

Bridgestone launches an all-season replacement run-flat line  

Bridgestone Americas Inc. has launched a line of all-season tires that combines run-flat capability with the smooth ride of a conventional tire. The company says DriveGuard tires are the first full line of mass-market replacement tires available for coupes, sedans and wagons not originally equipped with run-flat tires.

Tags: Bridgestone Americas Inc., CUV tires, Run-flat tires, SUV Tires

Doug Eichten is tire and service advisor at Schierl Tire & Service Center in Marshfield, Wis.,
May 27, 2014

Green car owners overlook low rolling resistance tires  

The U.S. Department of Energy says up to 15% of fuel consumed by a car is used to overcome a passenger tire’s resistance to the road. Studies by Green Seal Inc., a nonprofit environmental standard development and certification organization, show low rolling resistance tires can reduce fuel consumption by 1.5% to 4.5%. Yet consumers shopping for replacement tires tend to focus on longevity and price rather than fuel efficiency.

Tags: Bridgestone Americas Tire Operations, Continental Tire the Americas LLC, Going green, Goodyear Tire & Rubber Co., Green tires, Hankook Tire America Corp., Michelin North America Inc., Nokian Tyres Inc., Pirelli Tire North America

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