Tire manufacturers are continually refining existing technology and introducing new concepts to the marketplace. Here’s a look at the latest advancements and how you can market and sell them.


For driving comfort, the Nokian Line SUV has hemispherical indentations -- reminiscent of a golf
September 18, 2014

Nokian previews a new SUV performance tire

Just before summer officially ends, there is one more summer tire being introduced: the Nokian Line SUV.

Tags: Juha Pirhonen, Nokian Line, SUV tires

September 18, 2014

LogicSource partners with Pep Boys

LogicSource, a sourcing and procurement services firm, has signed a multi-year partnership with the Pep Boys-Manny, Moe & Jack to provide on-site resources and access to shared service subject matter experts.

Tags: LogicSource, Moe & Jack, Pep Boys - Manny, Sourcing and procurement

All seasons & terrains: Cooper Discoverer A/TW
September 16, 2014

All seasons & terrains: Cooper Discoverer A/TW

The new Discoverer A/TW from Cooper Tire & Rubber Co. features all-terrain performance for all seasons -- yes, all seasons.

Tags: Cooper Discoverer, Light truck tires, Mountain Snowflake, Scott Jamieson, SUV tires

Left to right: Trish Serratore, president, NATEF / AYES; Carl Hader, Grafton High School, Grafton,
September 16, 2014

ASE honors automotive instructors

The ASE Industry Education Alliance has recognized 34 members of its inaugural class of recognized automotive instructors at the ASE Industry Education Alliance Instructor Training Conference at The Alexander Hotel in Indianapolis, Ind. Eleven of the recipients received their awards at the conference.

Tags: ASE, ASE Industry Education Alliance, Automotive Training Managers Council, Automotive Youth Educational Systems, National Automotive Technicians Education Foundati, NIASE, Training

September 16, 2014

Automechanika Frankfurt to host 150 companies

Automotive aftermarket trade show Automechanika Frankfurt 2014 will host 150 companies, 58 from the United States. The show is being held Sept. 16-20 at Messe Frankfurt in Germany.

Tags: Automechanika Frankfurt, Trade show

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Figure 1: Identifying wheel, transmitter, screw and valve.
August 21, 2014

When rotating Subaru Forester tires, TPMS still functions, tire positions will not be displayed correctly  

The tire pressure monitoring system (TPMS) on the 2008-13 Subaru Forester checks the tire pressures of all four road wheels when the vehicle is driven at speeds above 25 mph and warns in the event of a loss of pressure by means of a low tire pressure warning light. A sensor installed in each wheel will indicate when tire pressure is severely low. The TPMS will activate only when the vehicle is driven.

Tags: Mitchell 1, Subaru Forester, TPMS

Ziegler Tire & Service in Akron, Ohio, promotes the use of run-flat tires at the sales counter.
August 19, 2014

Five must-follow technological trends  Cover Story

When Henry Ford decided to produce his famous V8 motor, he chose to build an engine with all eight cylinders cast in one block, and instructed his engineers to produce a design for the engine. The design was placed on paper, but the engineers agreed, to a man, that it was simply impossible to cast an eight-cylinder engine block in one piece. Ford replied, “Produce it anyway.”

Tags: Carbon Revolution, Infotainment, Kevin Rohlwing, Spare tires, Technology, Tread compounds

Figure 1: Identifying the tire pressure sensor components (1 of 2 illustrations. See also Figure 2
July 31, 2014

TPMS setups on Dodge Chargers  

The tire pressure monitoring system (TPMS) on the 2009-13 Dodge Charger monitors air pressure in the four road tires; pressure in the spare tire is not monitored. There are two tire pressure monitoring systems available, a base system and a premium system. The base system does not specify how many tires are low or where they are located. The premium system does so.

Tags: Dodge Charger, Mitchell 1, Tire pressure monitoring systems, TPMS

Wacky wheels are the future
July 31, 2014

Wacky wheels are the future  

As the tire market throughout Europe appears to get even busier and definitely more competitive, it is easy to sometimes forget that without one other vital product there would be no tires... at all! Of course, I am referring to wheels, or rims as they are sometimes called, which continue to be big business in Europe.

Tags: European Notebook, John Stone, Rim bands, Wheels

Figure 1: Identifying FTM Reset Display (without iDrive – 1 of 2).
June 27, 2014

TPMS: Determine the system on a BMW 3-Series E-90  

There are two types of tire pressure monitoring systems (TPMS) on 2009-13 BMW 3-Series E90 vehicles.

Tags: BMW 3-Series E-90, Mitchell 1, Tire pressure monitoring systems, TPMS

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