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Continental pairs soccer with autocross and asks ‘What‘Cha Got?’

Continental pairs soccer with autocross and asks ‘What‘Cha Got?’

Here’s the roster for Continental’s latest promotion: U.S. soccer legends, MLS favorites, media personalities and a 2015 Lamborghini. And it all revolves around a competition on a closed-circuit autocross course for a weekly series on FOX Sports 1 during the network’s Soccer Sunday lineup. Read more.

Michelin says goodbye LTX M/S2, hello Defender LTX

Michelin says goodbye LTX M/S2, hello Defender LTX

Replacing a top-selling tire is risky business, and that’s why Michelin wants tire dealers to focus on all the similarities between its No. 1 LT tire, the LTX M/S2, and its new Defender LTX. The tire manufacturer says the Defender LTX combines a tougher compound with the look and feel of its predecessor, and also covers more of the market. Read more.

Tires inspire art at Waukegan Tire

Tires inspire art at Waukegan Tire

Waukegan Tire & Supply Co. found a creative way to showcase the industry, while also supporting its hometown art scene. The tire dealer provided tires and automotive parts to local artists who then let their creative juices flow. The result was a month-long art show featuring furniture and musical instruments, as well as a pencil drawing of cars (pictured) that looks three-dimensional. Read more.

First million sold, BFGoodrich adding KO2 sizes

First million sold, BFGoodrich adding KO2 sizes

In the coming months Michelin North America Inc. is adding 21 sizes to its All-Terrain T/A KO2 light truck tire from its BFGoodrich brand. The expansion will boost the first eight months of sales, when more than one million of the tires were sold in North America. The tire features a tougher sidewall, longer tread life and more aggressive traction than its predecessor, the KO. Read more.

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The tire industry is a complex, dynamic, ever-changing business brimming with activity, and no source is more in tune with what’s happening than ModernTireDealer.com. In this section, you will find a variety of tools to keep you informed, including exclusive in-depth statistics covering every sector of the industry; a calendar of key industry events, organized by month; National Highway Traffic Safety Administration resources, including information on tire recalls and other government initiatives that impact your business; our exclusive Web poll, which gives you a chance to tell us what you think about the industry’s hottest topics; and many other resources.

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