Sullivan Tire takes the Ice Bucket Challenge

Sullivan Tire takes the Ice Bucket Challenge

Sullivan Tire Co. Inc. announced that on Aug. 18, 2014, the Bridgewater, Mass. Sullivan Tire location welcomed employees from Signature Healthcare Medical Group in and the Bridgewater Fire Department to take the Ice Bucket Challenge to raise funding and awareness of amyotrophic lateral sclerosis (ALS), or Lou Gehrig’s Disease. Read more.

Michelin study: teens aren’t taught tire safety

Michelin study: teens aren’t taught tire safety

Michelin North America Inc. has released new data about driver’s education and training in the United States which finds that teenagers often lack the essential knowledge and skills that can help keep them safe on the roads. Read more.

Yokohama expands Geolandar line

Yokohama expands Geolandar line

The next generation tire from Yokohama Tire Corp.’s Geolandar H/T G056 line goes on sale Sept. 1, 2014, in 38 sizes in 15- to 20-inch rim diameters in P-metric and LT-metric offerings for light trucks and SUVs. Read more.

Goodyear launches newest airship

Goodyear launches newest airship

Cameras, smartphones, tablets and video cameras were all pointed skyward as thousands of people celebrated the official launching of Goodyear Tire & Rubber Co.'s newest blimp, the Wingfoot One. See what the blimp means to Goodyear tire sales by clicking here

industry resources


The tire industry is a complex, dynamic, ever-changing business brimming with activity, and no source is more in tune with what’s happening than ModernTireDealer.com. In this section, you will find a variety of tools to keep you informed, including exclusive in-depth statistics covering every sector of the industry; a calendar of key industry events, organized by month; National Highway Traffic Safety Administration resources, including information on tire recalls and other government initiatives that impact your business; our exclusive Web poll, which gives you a chance to tell us what you think about the industry’s hottest topics; and many other resources.

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