BKT has a new radial tire for farm implements

BKT has a new radial tire for farm implements

BKT says its new RIB 713 tire, available in size 280/70 R 15, is designed to protect the soil and withstand punctures. The tire features increased flexion (IF) technology to provide heavier load carrying capacity at the same inflation pressures as a standard tire of the same size. BKT says this capability, along with a larger footprint area, provides uniform weight distribution and excellent flotation properties. Read more.

Dandelion rubber research earns award for Continental

Dandelion rubber research earns award for Continental

Developing natural rubber from Russian dandelion holds promising potential, and the Continental Corp.’s Tire Division partnered with two researchers to study the possibilities. Their work was honored recently with the 2015 Joseph von Fraunhofer Prize, and the research shows dandelion can be cultivated on land near tire factories, cutting transportation routes and reducing CO2 emissions. Read more.

Sullivan extends contract with Red Sox’s Pedroia

Sullivan extends contract with Red Sox’s Pedroia

Red Sox second baseman Dustin Pedroia (left) has signed on for another three years as Sullivan Tire’s spokesperson. He is pictured with Paul Sullivan, vice president of marketing for the Norwell, Mass.-based dealership. The agreement includes Pedroia’s appearance in Sullivan Tire advertising on television, radio and in print media as well as at company events. Read more.

Titan: Goodyear ATV and UTV tires are back

Titan: Goodyear ATV and UTV tires are back

After a six-year absence, a full lineup of Goodyear ATV and UTV tires, including the Rawhide line (pictured), is available. Titan is reinstating production of Goodyear ATV and UTV tire designs. The company is now producing the tires in nearly 70 sizes and styles. Titan says there’s a growing demand for high-quality, American-made tires for ATV and UTV applications. Read more.

industry resources


The tire industry is a complex, dynamic, ever-changing business brimming with activity, and no source is more in tune with what’s happening than ModernTireDealer.com. In this section, you will find a variety of tools to keep you informed, including exclusive in-depth statistics covering every sector of the industry; a calendar of key industry events, organized by month; National Highway Traffic Safety Administration resources, including information on tire recalls and other government initiatives that impact your business; our exclusive Web poll, which gives you a chance to tell us what you think about the industry’s hottest topics; and many other resources.

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