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Cover Story - May 2015

ST tires: All-steel radial construction is meeting the demand for more carrying capacity

By: Ann Neal

Special trailer (ST) tires are bigger, heavier and increasingly available in all-steel radial construction to meet the towing demands of more powerful vehicles and larger campers.

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Bridgestone says its Ecopia EP422 Plus is an all-season, eco-friendly tire that improves fuel efficiency and gives consumers an extra 20 miles per tank.
Article

A cloud of concerns over green tires

Pop quiz: list the top qualities consumers seek when purchasing a new set of tires. Is green technology anywhere on that list? Plenty of Modern Tire Dealer readers say it’s not.

Article

Questions that drive sales and satisfaction

In the arena of tire and service sales, “questions” are critical for a variety of reasons. Questions assist in the initial discovery process to determine what to put on the work order. The initial questions and answers point the conversation in a particular direction, which ultimately determines the final result or outcome. The types of questions asked and the tone of the questions can help or hinder the establishment of clarity and confidence.

Article

Strong traffic trends benefited repair departments

According to the results of our survey, demand for replacement tires increased slightly in March. Indeed, from a volume standpoint the dealers reported they sold 0.3% more tires In March on a year-over-year basis, following a 0.7% decrease in February and a 0.1% increase in January.

Figure 1: Here is an exploded view of the TPMS sensor.
Article

TPMS: Ford Explorer 2011-2013

The body control module (BCM) of the 2011-2013 Ford Explorer monitors the tire pressure in the four road tires with tire pressure sensors. The tire pressure sensors are battery operated and mounted to the valve stems.

During Continental’s Gold dealer trip, Warren Murray (left) of Tower Tire in Pittsburgh, Pa., and Curt Price of C&S Discount Tire, Waynesburg, Pa., look over the new General Grabber tire which will be available this fall.
Article

Continental Gold standard

Continental Tire the Americas LLC executives recognize the important role independent tire dealers play in the sale of their tires to the consumer.

John Baratta says it’s the tire dealer’s job to meet or exceed expectations.
Article

‘The consumer is the boss’

John Baratta recently told independent tire dealers in North Carolina that on any given day, 5,500 tire-buying customers will visit their stores. However, another 3,500 won’t, choosing instead to go to car dealerships or other competitors.

Gus Lima (right), CEO of Triangle Tire North America LLC, talked business with Triangle Tyre Co. Ltd. executives David Sun (center), executive vice president, and Paul Wang, American regional business manager.
Article

New North American expo draws nearly 1,600 people

The first North American Tire & Retread Expo was very successful, based on the results from a post-show survey asking both visitors and exhibitors for feedback. Nearly 1,600 people attended the inaugural event, held at the New Orleans Ernest N. Morial Convention Center.

Article

Spare tire revolt in Europe is gathering momentum

Even though the European tire industry continues to be buoyant in terms of sales in both original equipment and the aftermarket sector, there are clouds on the horizon which could well lead to a violent storm.

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