Continental Tire North America Inc. (CTNA) has aggressive plans for its Continental brand in the domestic medium truck tire market. "We're going to move it as far ahead as we can," says Clif Armstrong, director of OE and brand management for CTNA's Commercial Division.
Broad-line tires may not evoke a lot of "oohs" and "aahs" from customers, but they still comprise the "bread and butter" of many independent tire dealerships' sales. Domestic buyers spent $13 billion on new replacement passenger tires last year, according to Modern Tire Dealer statistics. And broad-line tires comprised a significant percentage of that amount.
Joe Inchiostro Sr. knows all about ATV tires. You might say he follows ATV trends religiously.