By: Bob Ulrich
You would be hard-pressed to find a segment of the automotive aftermarket that has had the dramatic, sustained growth of ultra-high performance tires. Would you believe a 947% increase in the United States over the last 20 years?
One of my biggest sales challenges is overcoming my impatience. I have a naturally busy mind, and doing two things at once generates enthusiasm and energy for me. As a result, I easily fall into the trap of poor listening and over-anticipating people’s needs or questions, and also filling in the blanks for people.
It would be so simple to do business without all of the rules, regulations and general interference from the government. Every day, you face problems in your business — increase sales, decrease expenses, manage employees, etc. — so how can anyone keep up with the ever-changing regulations? And, even more important, how do know that you comply?
You most likely have some type of point-of-sale software system today, and it’s probably working OK for you. However, for a variety of reasons, you may be considering a chang
Electronic stability control (ESC) is nothing new. Introduced as optional equipment on luxury cars in the mid-1990s, it’s been standard on light-duty truck and passenger vehicles since 2012. What may be new to tire dealers is a value proposition built around helping motorists understand that crash avoidance systems like ESC depend on ride control components to function effectively.
Up to 2009, drivers who wanted to dress up their rides often chose expensive tire fitments greater than 22 inches in size. When the economy slowed, the trend became more UHP fitments on smaller vehicles. “UHP fitments have continued to grow, but we’ve seen the predominant size range shift from 22-plus to the 16- to 20-inch range,” says Kevin Keefe, vice president of marketing for Hennessy Industries Inc.
Bob Ulrich's Editorial
Our annual January Facts Issue is well named, and the 2014 version may be our best ever. Look at what it has to offer: six stories and 27 charts (four more than last year!) covering everything from consumer and commercial tire shipments to tire sizing.
Commercial Tire Dealer
Retreaders in the United States stayed busy and were able to make more money in 2013. According to the 2014 Modern Tire Dealer Facts Issue, the average price of a retreaded truck tire was $250.04 in 2013, a pricing increase of 9.6% over 2012.
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