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in this month's issue

February 2014

February 2014 Modern Tire DealerTire Magazine

Features

High and UHP tire number crunching


By: Bob Ulrich

You would be hard-pressed to find a segment of the automotive aftermarket that has had the dramatic, sustained growth of ultra-high performance tires. Would you believe a 947% increase in the United States over the last 20 years?

FEATURES

Avoiding certain sales attitudes

Avoiding certain sales attitudes

One of my biggest sales challenges is overcoming my impatience. I have a naturally busy mind, and doing two things at once generates enthusiasm and energy for me. As a result, I easily fall into the trap of poor listening and over-anticipating people’s needs or questions, and also filling in the blanks for people.

Are you breaking the law?

Are you breaking the law?

It would be so simple to do business without all of the rules, regulations and general interference from the government. Every day, you face problems in your business — increase sales, decrease expenses, manage employees, etc. — so how can anyone keep up with the ever-changing regulations? And, even more important, how do know that you comply?

Knowing what you want and need before you choose a new computer software system makes the buying

6 key considerations before switching software

You most likely have some type of point-of-sale software system today, and it’s probably working OK for you. However, for a variety of reasons, you may be considering a chang

KYB says its shocks and struts are engineered to work properly with ESC-equipped vehicles.

How electronic stability control can improve ride control sales

Electronic stability control (ESC) is nothing new. Introduced as optional equipment on luxury cars in the mid-1990s, it’s been standard on light-duty truck and passenger vehicles since 2012. What may be new to tire dealers is a value proposition built around helping motorists understand that crash avoidance systems like ESC depend on ride control components to function effectively.

‘We made drastic upgrades to our bead loosening system to ensure that we maintain the lifespan

UHP tires and your service bays:

Up to 2009, drivers who wanted to dress up their rides often chose expensive tire fitments greater than 22 inches in size. When the economy slowed, the trend became more UHP fitments on smaller vehicles. “UHP fitments have continued to grow, but we’ve seen the predominant size range shift from 22-plus to the 16- to 20-inch range,” says Kevin Keefe, vice president of marketing for Hennessy Industries Inc.

 

Bob Ulrich's Editorial

Numbers of biblical proportions!

Numbers of biblical proportions!

Our annual January Facts Issue is well named, and the 2014 version may be our best ever. Look at what it has to offer: six stories and 27 charts (four more than last year!) covering everything from consumer and commercial tire shipments to tire sizing.

Commercial Tire Dealer

Many of the 680 retread operations in the U.S., such as Northwest Wholesale & Retreading

Retreaded tires and wholesaling

Retreaders in the United States stayed busy and were able to make more money in 2013. According to the 2014 Modern Tire Dealer Facts Issue, the average price of a retreaded truck tire was $250.04 in 2013, a pricing increase of 9.6% over 2012.

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