By: Ann Neal
Retreaders made about the same amount of retreads and sold them at higher prices in 2013. According to Modern Tire Dealer market data, production rose slightly to 14.9 million units, just 100,000 more than in 2012, while retread pricing rose 9.6% year-over-year.
The new marketing battle cry is, “Here come the millennials!” This means millions of new consumers entering the marketplace with new standards and expectations.
Many of the 30,000 independent tire dealers in the United States have aligned themselves with either program groups or associate dealer programs. The former are often run by tire dealers, the latter by tire manufacturers.
I conducted a survey this week, a 1-to-10 marketing survey, to better understand the ultra-high performance tire and wheel buyer. I spoke with management and frontline sales staff at one of Southern California’s leading UHP retailers.
Driver expectations for a firmer, sportier and more responsive feel are helping to boost sales of ultra-high performance tires. But maximizing opportunities to profit from consumer demand for shorter sidewalls requires investments in equipment for servicing UHP tire and wheel assemblies.
When it comes to designing touring tires, auto manufacturers drive the trends. But what is a touring tire, exactly? Tire manufacturers have differing points of view on categorizing this evolving tire segment.
Bob Ulrich's Editorial
This is absolutely the last editorial I will write on tire aging. Not counting this one, I have written four since 2002.
Is “premium” replacing “performance” as the hot tire industry buzzword? I would say yes. Tire manufacturers have been quick to use it when sharing their marketing strategies with their dealers.
Commercial Tire Dealer
On the tire side, higher speed is a goal. So are all-season tires for year-round operations, especially in winter.
The dialogue at commercial dealerships is shifting from the price to the quality of industrial tires. Productivity and longevity are now trumping the lowest possible price in the purchase decision. “What we’re seeing mostly in terms of trends is the willingness of customers to take heed of what we’re telling them about what a tire will really do,” says Ned Edwards, owner of Star Tire Co. Inc. in Dallas, Texas.
To say the truck tire industry has experienced a lot of changes over the past three decades is an understatement at best. While tube-type bias-ply tires on multi-piece rims were still a significant part of trucking in the 1980s, they are practically dinosaurs today and more or less relegated to the intermodal and off-road markets.
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