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in this month's issue

July 2014

July 2104 Modern Tire DealerTire Magazine

Features

MTD 100: ‘Internet pricing leveled the playing field’


By: Ann Neal

The maxim “business as usual” has become “business unusual” for the dealers on this year’s MTD 100. They emerged from a global recession to find an increasing threat to their margins: tire pricing on the Web. Their willingness to adapt to change has given them the competitive edge to grow their businesses.

FEATURES

Of Emil’s 17 shop employees in Brooklyn, N.Y., nine are technicians and two are tire

A tire store grows in Brooklyn

Ralph Czeisler, manager and owner of Emil’s All Tire Co., knows his tires. He knows that low-profile tires — a popular choice for his many BMW-driving customers — cannot handle the potholes of Brooklyn, N.Y., very well. He knows how to make split-second assessments about tire rotation with a glance at his customers’ tire treads and a working memory of their vehicles’ histories. But more than his knowledge of tires, Czeisler understands his customers.

Mastering the fine art of pricing

Mastering the fine art of pricing

Price, price, price, price, price, price, price... everybody is talking about tire prices. Independent tire dealers have a lot to say about this subject, and rightly so. Tire dealers are talking about all phases of tire pricing, what they pay for tires and what they charge (or can charge) for tires.

How to handle bad online reviews

How to handle bad online reviews

Does your business have bad online reviews? Do you care? You probably do, and yes, you should care. Virtually every business will eventually receive some bad online reviews from its customers. It’s practically impossible to satisfy all your customers all of the time.

 

Focus on the Industry

At the announcement that Giti Tire will build a plant in Chester County, S.C., (left to right),

Giti Tire to spend $560 million on its first U.S. plant

Giti Tire Co. Ltd. announced June 16, 2014, that it is building a consumer tire plant in Chester County, S.C. Executives from Giti and its North American subsidiary, Giti Tire (USA) Ltd., joined South Carolina Governor Nikki Haley and state and county officials in announcing the plan.

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