By: Ann Neal
The maxim “business as usual” has become “business unusual” for the dealers on this year’s MTD 100. They emerged from a global recession to find an increasing threat to their margins: tire pricing on the Web. Their willingness to adapt to change has given them the competitive edge to grow their businesses.
Ralph Czeisler, manager and owner of Emil’s All Tire Co., knows his tires. He knows that low-profile tires — a popular choice for his many BMW-driving customers — cannot handle the potholes of Brooklyn, N.Y., very well. He knows how to make split-second assessments about tire rotation with a glance at his customers’ tire treads and a working memory of their vehicles’ histories. But more than his knowledge of tires, Czeisler understands his customers.
Price, price, price, price, price, price, price... everybody is talking about tire prices. Independent tire dealers have a lot to say about this subject, and rightly so. Tire dealers are talking about all phases of tire pricing, what they pay for tires and what they charge (or can charge) for tires.
Does your business have bad online reviews? Do you care? You probably do, and yes, you should care. Virtually every business will eventually receive some bad online reviews from its customers. It’s practically impossible to satisfy all your customers all of the time.
Focus on the Industry
Giti Tire Co. Ltd. announced June 16, 2014, that it is building a consumer tire plant in Chester County, S.C. Executives from Giti and its North American subsidiary, Giti Tire (USA) Ltd., joined South Carolina Governor Nikki Haley and state and county officials in announcing the plan.
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