By: Kevin Rohlwing
When Henry Ford decided to produce his famous V8 motor, he chose to build an engine with all eight cylinders cast in one block, and instructed his engineers to produce a design for the engine. The design was placed on paper, but the engineers agreed, to a man, that it was simply impossible to cast an eight-cylinder engine block in one piece. Ford replied, “Produce it anyway.”
The primary reason I’m writing these articles is to give sales staff more confidence at the sales counter. This month, I’ll continue my series on pricing.
There seems to be love and hate relationships when it comes to run-flat tires (RFT). Auto manufacturers love offering the selling point of better fuel economy due to the lighter vehicle weight that run-flats offer by eliminating a spare tire. Consumers hate the high cost to replace original equipment run-flats and are struggling with their comfort level. Tire makers are caught in the middle.
Bob Ulrich's Editorial
The year is 2024. Consumer tire imports from China are way down compared to 10 years ago.
Commercial Tire Dealer
There is no typical day for Sean Wooster, manager of McCarthy Tire Service Inc.’s commercial-only location in Baltimore.
Dealers have more choices than ever when matching skid steer tire tread patterns to specific applications for their customers. “The skid steer product line looks a lot more like a small OTR or medium truck type of offering now,” says Nick Phillippi, general manager of Nebraskaland Tire Co. Inc., which also does business as Kansasland Tire and Coloradoland Tire.
Balancing all wheel positions, including trailer tires, has been documented to increase fuel economy by 1% to 2%, according to Derek Forney, marketing coordinator, International Marketing Inc. (IMI). “In fact, nearly half of a truck’s fuel efficiency related to tires comes from the trailer,” says Forney.
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