By: Lori L. Mavrigian
Oliver Ziegler opened Ziegler Tire & Supply Co. in 1919. Today, the Massillon, Ohio-based company is run by Bill Ziegler, 66, a second-generation Ziegler. It has 24 stores in three states — eight retail, 16 commercial/retail — two wholesale outlets and two retread plants. Annual sales top $120 million.
I’ve written more than 50 articles for Modern Tire Dealer. What an experience it’s been working with the team at MTD and receiving many encouraging notes and emails from the industry.
Because excellent sales experiences and high satisfaction levels are the basis for customer retention, it makes sense to hire, train and retain outstanding employees who deliver on your promises.
So, you own your own business and things are going pretty well. The economy is trending upward and sales are starting to normalize, even gaining some momentum after a long and painful economic recovery. You are even considering expanding to a new location, increasing inventory or adding new bays. But what if you don’t have the cash to expand? Can you get a loan?
Freda Pratt-Boyer was just out of high school in 1972 and working at a hospital when a friend suggested she apply at Potosi, Mo.-based Purcell Tire & Rubber Co. Her first job in the tire business was computer input clerk.
Customers know they need proper tires to navigate through the brutal conditions of the winter that is to come, but the need for other winter car care services might be less apparent to them. Independent tire dealers should be ready to approach their customers with solutions to potential winter driving problems such as impaired visibility and fluid replacement. They also need to prepare their employees to deal with this busy time of year.
”You don’t know what you don’t know” can certainly apply to how too many consumers approach the winter driving season and car maintenance.
Neither snow, nor rain, nor tariffs, nor gloom of a recession will keep UHP tire shipments from increasing. It’s not exactly the Postman’s Creed, but it does indicate how strong the replacement ultra-high performance tire segment has been in the United States, particularly in the last five years.
Bob Ulrich's Editorial
As a general rule, I don’t like overreaction. Whether it is in response to a seemingly terse email or the potential outbreak of a life-threatening disease, at the very least it can lead to emotional turmoil.
It is generally considered that when someone buys something they have chosen as their preferred brand, it would be reasonable to assume they know what they have purchased.
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