in this month's issue

November 2014

November 2014 Modern Tire DealerTire Magazine


Ziegler Tire: Building business

By: Lori L. Mavrigian

Oliver Ziegler opened Ziegler Tire & Supply Co. in 1919. Today, the Massillon, Ohio-based company is run by Bill Ziegler, 66, a second-generation Ziegler. It has 24 stores in three states — eight retail, 16 commercial/retail — two wholesale outlets and two retread plants. Annual sales top $120 million.


People and process: My father. Myself. My son

People and process: My father. Myself. My son

I’ve written more than 50 articles for Modern Tire Dealer. What an experience it’s been working with the team at MTD and receiving many encouraging notes and emails from the industry.

Employees are the face of your company. Keeping them happy will translate into happy customers. Set

Happy employees mean happy customers

Because excellent sales experiences and high satisfaction levels are the basis for customer retention, it makes sense to hire, train and retain outstanding employees who deliver on your promises.

Financial checks and balances

Financial checks and balances

So, you own your own business and things are going pretty well. The economy is trending upward and sales are starting to normalize, even gaining some momentum after a long and painful economic recovery. You are even considering expanding to a new location, increasing inventory or adding new bays. But what if you don’t have the cash to expand? Can you get a loan?

Freda Pratt-Boyer, the new president of the Tire Industry Association, has worked in all aspects of

Who speaks for dealers in Washington?

Freda Pratt-Boyer was just out of high school in 1972 and working at a hospital when a friend suggested she apply at Potosi, Mo.-based Purcell Tire & Rubber Co. Her first job in the tire business was computer input clerk.

CJ’s follows manufacturers’ cooling system guidelines regarding flushes and replacement.

Preparing your customers for winter

Customers know they need proper tires to navigate through the brutal conditions of the winter that is to come, but the need for other winter car care services might be less apparent to them. Independent tire dealers should be ready to approach their customers with solutions to potential winter driving problems such as impaired visibility and fluid replacement. They also need to prepare their employees to deal with this busy time of year.

Dedicated winter wiper blades are a good idea for your customers who live in areas where salt is

9 common consumer misperceptions regarding winter car care

”You don’t know what you don’t know” can certainly apply to how too many consumers approach the winter driving season and car maintenance.

Ultra-high performance tire sales: Still growing year by year

Ultra-high performance tire sales: Still growing year by year

Neither snow, nor rain, nor tariffs, nor gloom of a recession will keep UHP tire shipments from increasing. It’s not exactly the Postman’s Creed, but it does indicate how strong the replacement ultra-high performance tire segment has been in the United States, particularly in the last five years.


Bob Ulrich's Editorial

Too much overreacting

Too much overreacting

As a general rule, I don’t like overreaction. Whether it is in response to a seemingly terse email or the potential outbreak of a life-threatening disease, at the very least it can lead to emotional turmoil.

European Notebook

A worrying disinterest in tire brands

A worrying disinterest in tire brands

It is generally considered that when someone buys something they have chosen as their preferred brand, it would be reasonable to assume they know what they have purchased.




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