in this month's issue

February 2015

February 2015 Modern Tire DealerTire Magazine


UHP tires: Still a segmented market

By: Joy Kopcha

2015 will not be the year the ultra-high performance tire category redefines itself as a streamlined segment of the tire business.


A different perspective on the sales counter

A different perspective on the sales counter

Last month we identified the sales counter as a very important piece of real estate in your store — important because so many critical activities happen at the sales counter, and every customer who visits a store visits the sales counter.

Cecil and Sons Discount Tires considers its sponsorship of community events, including a car in the

Social media: Tire dealers doubt it’s a cure-all

Social media is not a one-size-fits-all proposition, and independent tire dealers admit they’re not expecting it to result in mega sales.

Rushing while mounting and balancing ultra-high performance tires is asking for trouble, tire

Mounting and balancing UHP tires

It’s quiet these days inside County Tire Center Inc. in Middlebury, Vt. The semiannual winter tire switch is over. But on those busy fall and spring days when this 10-bay shop is changing tires on 60 to 80 cars a day, owner Steve Dupoise and his nine full-time technicians are working to make every minute count. Technology advancements on both cars and tires don’t always make that easy.


Bob Ulrich's Editorial

Proper tire inflation

Proper tire inflation

Do you remember the classic 1960’s television show “Hogan’s Heroes”? I call it a classic because it was a successful situation comedy about a German P.O.W. camp during World War II. That idea would never make if off the drawing board in today’s politically correct society.

Commercial Tire Dealer

Titan’s LSW tire (right) is designed to help eliminate road lope and power hop.

Titan in 2015

Following the first three quarters of 2014, Titan International Inc. Chairman and CEO Morry Taylor explained to the investment community how his company would rebound from a net loss of $27.4 million on net sales of $1.5 billion.

The average truck tire retreader produced 516 truck tire retreads a day.

Top 100 retreaders: An analysis

An analysis of Modern Tire Dealer’s “Top 100 retreaders in the U.S.” list is more than a microcosm of the domestic retreading industry. It represents such a large percentage of output that it almost speaks for the industry as a whole.

Sizes in the Yokohama RB42 E4 dump truck tire line now range from 18.00R33 to 33.00R51.

TIA will showcase training at its 60th OTR conference

Sixty years ago, no one was producing a 63-inch giant OTR tire, much less retreading one. Today, 63-inch tires are in demand all over the world. And a number of companies, including Purcell Tire & Rubber Co. in Potosi, Mo., are profitably selling, retreading and/or repairing them.




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