.
.

in this month's issue

March 2015

March 2015 Modern Tire DealerTire Magazine

Features

Get ready for (next) winter!


By: Bob Ulrich

If only Punxsutawney Phil could predict how many winter tires you need to order for the 2015-2016 winter season. The famous Pennsylvania groundhog saw his shadow on Feb. 2, foreshadowing six more weeks of winter, according to the legend. And, just like last year, he was spot on.

FEATURES

Free vehicle inspections can be followed up with offers of car care packages that often convert

Want to grow your business this spring? Try giving away a service

Commitment-free vehicle inspections give tire dealers a chance to market their services to prospects who come into their stores. Many consumers delay or avoid preventive maintenance. A free inspection can motivate a driver to take a vehicle to a shop to see what’s needed to prepare a vehicle for warm weather driving after a harsh winter.

Tire technician Tyler Helmig balances a tire at Jost Tire Co. The small-town Missouri dealership

An economy for light truck tires

The economy is giving the green light to light truck tire sales. Pickup trucks are the most popular new vehicles sold in the U.S., and a majority of the fastest-selling used vehicles are trucks and SUVs. Lower gas prices are helping Americans fall back in love with bigger, less fuel efficient rides.

Already sold in Russia and Japan, the Bridgestone Blizzak DM-V2 winter tire is coming to SUVs, CUVs

50 sizes of Blizzak

Bridgestone Americas Inc. is manufacturing a winter tire for your procrastinating customer. The customer who doesn’t think to replace worn windshield wipers until a monsoon hits likely waits to see snowflakes fly before purchasing winter tires. The new Blizzak DM-V2 tire is for them.

A lack of trust can prevent customers from purchasing at your store. Asking questions will show

How to motivate your customers

I have spoken with thousands of today’s consumers and mystery shopped hundreds of tire dealers, restaurants, hotels and other service businesses. I have come to realize there are many things that motivate why people buy and why they do not buy from retail tire businesses.

 

Bob Ulrich's Editorial

Competing against your supplier

Competing against your supplier

Goodyear Tire & Rubber Co. recently announced it was going to sell tires online from its website. There is no question in my mind other tire manufacturers will follow suit within the next 24 months.

Focus on the Industry

American Omni team members give a thumbs up in 2014 to the production of the first Thunderer TBR

American Omni celebrates 25 years

Twenty-five years ago American Omni Trading Co. got its footing selling truck tires made in India to customers in Latin America. Since then the Texas-based importer has sold and shipped tires to 62 countries, altered its customer base and developed its own private brands, all while supplying everything from wheelbarrow to off-the-road tires.

ARTICLES BY SECTION

eNews

Hotwire

Receive the latest MTD eNews in your inbox!

Signup Sign up for our Enews and receive the latest news, trends, and product information right in your e-mail inbox. Join Today!

View the latest eNews:
Monday  |  Tuesday  |  Thursday Edition  |  CTD Online  |  Auto Service

Be Informed : Stay Current
Free Weekly Hotwire E-News