By: Ann Neal
The independent dealers on this year’s Modern Tire Dealer 100 are finding ways to grow in the face of government regulation, changing consumer buying habits and economic uncertainty.
We have been looking at the importance of asking questions, the right questions in the right order for the right reasons that generate the right results.
Signing up to use Twitter is one thing. Sending a tweet is another baby step. But using the social media network to draw attention to your business, engage with your customers and ultimately measure your results is another thing altogether. It might sound frightening and intimidating, but it doesn’t have to be.
I met with a multi-store tire retail business owner recently who had no idea what “Customer Experience,” aka CE, meant. When I asked him about customer service, he knew immediately what to say: “Customer service is taking care of your customers,” he passionately proclaimed.
Bob Ulrich's Editorial
When the tariffs on consumer tires from China are implemented, who will suffer the consequences? Will your business suffer any repercussions?
This month my article revolves around a recent road experience I had as opposed to a market view, just to be different for a change.