Bridgestone Makes Tires out of Arizona Shrub

Bridgestone Corp. says it has successfully built passenger tires with 100% of its natural rubber-containing components derived from guayule, a desert shrub that grows in arid regions such as the southwestern U.S. and northern Mexico. The tires were built at the Bridgestone Technical Center in Japan and made from guayule cultivated at the company's Biorubber Process Research Center (BPRC) in Mesa, Ariz.


Cooper Joins 'Dream Team' Initiative

Cooper Tire & Rubber Co. has joined Dream It. Do It., a Manufacturing Institute (MI) initiative that aims to enhance the image of careers in manufacturing and address the widening skills gap in the nation’s manufacturing workforce pipeline.

The 21 Supercar entry will be racing on Cooper tires at Istanbul Park.

World RX heads to Istanbul Park

Only three rounds remain of the 2015 FIA World Rallycross Championship, and the 21 Supercar entry racing on Cooper tires at Istanbul Park (02-04 October) will be sure to put on a show for the fans as the season starts to draw to a close.


Team Falken to defend its back-2-back victories at Petit Le Mans

Fresh from a fourth place finish in the GTLM class at the TUDOR United Sports Car Lone Star Le Mans race at Circuit of the Americas in Austin, TX, Team Falken and its Porsche 911 RSR head to Road Atlanta prepared to threepeat their victory in their class, a very rare, but possible, achievement.

Vipal says its DV-RT4 tread for drive axles on paved highways is ideal for use in transportation services that require a high level of tire performance.

Vipal Will Exhibit Treads in Colombia

Vipal Rubber Corp. will highlight its DV-RT4 tread and the exclusive treads of its Eco line at the National Transport Conference (Colfecar) Oct. 7 - 9 at the Hotel Las Americas in Cartagena, Colombia.

A pair of Bridgestone's professional drivers test the differences between all-season and winter tires at the University of Notre Dame hockey rink. The CUV outfitted with all-season tires consistently crashed into cones on the curve.

5 Tips to Help You Sell More Winter Tires

Winter tire season is around the corner, so for dealers who don’t bask in year-round sunshine, it’s time to focus on a sales message that will convince your customers they need to invest in winter tires.


Bob's Headshot

Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993.
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