Goodyear introduces Assurance Fuel Max tire

Posted on February 3, 2009

Goodyear Tire & Rubber Co. introduced its Assurance Fuel Max all-season tire at its 2009 Dealer Meeting in Washington, D.C., earlier this week.

Compared to the original Assurance tire, Assurance Fuel Max provides 27% less rolling resistance.

"In response to today's economic environment and fluctuating gas prices, drivers everywhere are trying to use less gas. It's all part of a larger consumer trend toward spending money more wisely," says Joey Viselli, Goodyear brand director. "With the new Assurance Fuel Max, Goodyear is offering a fuel-efficient solution, but with great wet and dry traction."

Assurance Fuel Max is engineered with the following features:

* a "Wet Tread Zone" with dual AquaChannel grooves that help evacuate water.

* zig-zagging "micro grooves" and center tread notches for grip in rain or light snow.

* a "Dry Zone" that, with the help of strong shoulder blocks, is designed to enhance handling and grip on dry pavement.

Several sizes of the Goodyear Assurance Fuel Max are shipping now. By April, all 27 sizes, which will cover about 80% of the auto tire segment, will be available for models such as the Pontiac Grand Prix and Chevrolet Impala, minivans such as the Chrysler Town & Country, and hybrids such as the Toyota Prius and Chevrolet Malibu.

For more information on Goodyear's products, visit

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