Monro will keep Autotire name in St. Louis

Posted on June 5, 2009

Monro Muffler Brake Inc. will retain the Autotire Car Care Center name in the St. Louis, Mo., market, Monro Chairman and CEO Robert Gross recently told

"It's a well-established brand with lots of equity," said Gross. "Our intention is to keep the brand," rather than convert the 26 Autotire stores Monro is in the process of buying from American Tire Distributors Inc. (ATD) to Monro's Mr. Tire retail format.

Monro will pay $10 million to acquire the shops in a transaction that is expected to close by the end of the month.

Autotire "has the number three store density in the St. Louis market," according to Gross, "without us doing anything. Our intent is to grow that market, so we're starting off at number three. The stores are doing $1.2 million in sales per unit, which is a very attractive sales run rate that we hope to build on."

Autotire, which had been owned by Am-Pac Tire Distributors Inc., generated net sales of $31 million in 2008. (ATD acquired Am-Pac's operations in December 2008.) Monro currently has 154 tire outlets.


Related Topics: acquisitions, ATD, Autotire, branding, marketing, Monro

Comments ( 0 )
More Stories
Hiring a third party to come in and mystery shop your stores, both in person and via telephone, will help you see what you can’t see.
Article 71% of Employees are Disengaged: So What Makes You Think Yours are Not?

Do you see what I see? Of course not! If you could see through your customers’ eyes, they would tell you how well, or how poorly, your employees engage customers. It’s not that easy to track, however.

In addition to warning its employees on the dangers of texting and driving, Ramona Tire promotes that message to the public with its “Please make it home safe today” digital billboard on I-215 west of Hemet, Calif. (see sidebar).
Article How Is the ‘Health’ of Your Business Insurance Coverage?

Many of us make it a point to see our doctor for regular checkups. Doing so gives the physician the opportunity to assess the current condition of our health, and gives us a chance to ask questions about medical issues or concerns. A thorough exam can help to diagnose early symptoms and gives the doctor an opportunity to offer recommendations and advice for a healthier lifestyle.

The new G-Max RS is the General brand's first UHP summer tire. The company says its Smart Technologies offer impressive performance in dry and wet conditions while visual alerts provide driving confidence.
Product New G-Max RS UHP Summer Tire Rounds Out General Line

The new G-Max RS is the first General brand tire designed for the ultra-high performance summer tire segment.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!