Attendees of this year’s Specialty Equipment Market Association (SEMA) Show will not only be able to view four unique vehicles in the Toyo Tire U.S.A. Corp. booth, but they have the chance to win one of them.
Making its debut at the SEMA Show is the Toyo Tires Ultimate Ride Sweepstakes custom Dodge Durango. The 2011 Mineral Gray Metallic Dodge Durango Heat Edition 4x4 is outfitted with a set of Toyo Proxes ST II high performance tires and 22-inch Savini Forged SV28c wheels.
Other custom features include a Magnaflow exhaust system, an upgraded Alpine Audio entertainment system installed by Mega Motorsports, a black leather interior with blue stitching crafted by Roadwire, and a T-REX four piece flat black mesh grill fitted with the UFC logo.
Running through Jan. 2, 2012, the Ultimate Ride Sweepstakes will award one winner a set of Toyo tires each week while one lucky person will drive away with the Grand Prize Dodge Durango.
Show attendees can enter to win by scanning a QR code at the Toyo Tires booth or going online to www.toyotires.com/sweepstakes.
Also making its debut is a fully customized, 2011 Ford F-150 Raptor by Street Concepts. Featuring a “Snow Camo” vehicle wrap designed by Street Concepts, the Raptor is equipped with 20-inch Toyo Open Country M/T tires and 20x 9-inch matte black Fuel Boost wheels. The truck also has an Icon Vehicle Dynamics suspension, Brembo brakes, updated bumpers and lighting, a full Kenwood sound system and a carbon fiber wrapped interior with black Alcantara by Street Concepts.
For luxury performance cars, the 2011 SEMA Show marks the world debut of the WALD F10 Black Bison – a tuned 2011 BMW 5 Series by Wald International of Japan. Offered through Jonari Corp. of Burlingame, Calif., it features staggered 20-inch Toyo Proxes T1 Sport UHP summer tires, 245/35ZR20 in the front and 285/30ZR20 in the rear.
The BMW also features WALD’s front bumper with daytime running LEDs, side skirts, rear bumper, trunk spoiler, a roof wing, sport exhaust and a WALD lowering kit. The vehicle has Toyo Proxes T1 Sport tires and WALD R12 two-piece wheels.
The Toyo Tires booth will also feature a fourth vehicle yet to be announced. Plus, many high-profile vehicles will be equipped with Toyo tires throughout the show at the Ford, GM, Scion, DUB, Forgiato wheels and II Crave Alloys booths.
“This year, the Toyo Tires booth will be the platform for several vehicle debuts including our very own custom Dodge Durango featured in the Ultimate Ride Sweepstakes,” says Amy Coleman, Toyo’s senior director of marketing. “These vehicles provide a great representation of the lifestyles which are driven by premium Toyo Tires products.”
Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993.