Osaka, Japan-based Toyo Tire & Rubber Co. has appointed Tatsuo Mitsuhata as president and CEO of Toyo Tire U.S.A. Corp. (TTC) effective Jan. 1, 2012.
Mitsuhata currently serves as general manager of sales strategy in the Toyo Tire Overseas Sales Division. Previously, he worked at TTC from 1994 to 1998 as the company’s coordination manager. He has been with the company since 1988.
“Tatsuo Mitsuhata is an experienced veteran of Toyo Tires worldwide, with prior service in the U.S.,” said Takashi Shimizu, president and CEO, Toyo Tire Holdings of Americas Inc. “We look forward to bringing his leadership and extensive knowledge to Toyo Tire U.S.A. Corp. as the Toyo Tires brand continues to expand in this country.”
Current president and CEO, Yasushi Takagi, has held the position at TTC since January 2009. He will return to Japan as general manager of corporate planning for Toyo Tires in January.
Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993.