Retail

Nexen tire wins prestigious design award

Posted on January 4, 2012
Nexen's WinGuard Sport UHP winter tire has received an international design award.

Nexen's WinGuard Sport UHP winter tire has received an international design award.

Nexen Tire Corp. recently was presented with a Good Design 2011 Award for its WinGuard Sport UHP winter tire.

The Good Design Award is conferred annually by the Chicago Athenaeum: Museum of Architecture and Design together with the European Centre of Architecture Art Design and Urban Studies.

Good Design honors the yearly achievements of the best industrial and graphic designers and manufacturers for their pursuit of extraordinary design excellence in 25 categories, including electronics, transportation, furniture, industrial machinery and architecture.

Founded in 1950, Good Design is the world's oldest and the most prestigious program, Nexen Tire notes. Submissions to the program are judged by juries on criteria for the highest aesthetic in terms of innovative design, new technologies, form, materials, construction, concept, function, utility, energy efficiency and sensitivity to the environment.

Some 500 designs from 48 nations were submitted for the program. Nexen Tire reports it was the sole winner among tire manufacturers.

The WinGuard Sport has an innovative design that resembles a glacier, the company says, and its sidewall boasts a snowflake design that allows customers to recognize the product’s characteristics. The product was developed to enhance driving stability in winter. It has an asymmetric tread design that offers drainage and anti-hydroplaning characteristics to improve traction and cornering performance on both wet and snowy roads.

“We are extremely proud to receive (the) Good Design award followed by IF Design Award in 2011 which shows Nexen Tire's design competitiveness (on the) global stage,” says Lee Hyun Bong, CEO of Nexen Tire. “Nexen Tire will continuously increase brand awareness in the global market by enhancing its design capabilities.”

Nexen Tire previously won an International Forum (IF) Design Award in 2010 and a Good Design award from Design Korea in 2011.

Related Topics: Nexen, tire design

Comments ( 0 )
More Stories
Hiring a third party to come in and mystery shop your stores, both in person and via telephone, will help you see what you can’t see.
Article 71% of Employees are Disengaged: So What Makes You Think Yours are Not?

Do you see what I see? Of course not! If you could see through your customers’ eyes, they would tell you how well, or how poorly, your employees engage customers. It’s not that easy to track, however.

In addition to warning its employees on the dangers of texting and driving, Ramona Tire promotes that message to the public with its “Please make it home safe today” digital billboard on I-215 west of Hemet, Calif. (see sidebar).
Article How Is the ‘Health’ of Your Business Insurance Coverage?

Many of us make it a point to see our doctor for regular checkups. Doing so gives the physician the opportunity to assess the current condition of our health, and gives us a chance to ask questions about medical issues or concerns. A thorough exam can help to diagnose early symptoms and gives the doctor an opportunity to offer recommendations and advice for a healthier lifestyle.

The new G-Max RS is the General brand's first UHP summer tire. The company says its Smart Technologies offer impressive performance in dry and wet conditions while visual alerts provide driving confidence.
Product New G-Max RS UHP Summer Tire Rounds Out General Line

The new G-Max RS is the first General brand tire designed for the ultra-high performance summer tire segment.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!