After three years of a partnership that is working for both parties, the International Motor Sports Association (IMSA) and Yokohama Tire Corp. want more.
Their new three-year extension will keep them together through 2015. But why are they such a good fit?
Modern Tire Dealer Editor Bob Ulrich, who recently attended the press conference announcing the news at Sebring International Raceway in Sebring, Fla., says Yokohama technology that features environmental friendliness without tradeoffs is the key.
To find out why IMSA CEO Scott Atherton is so happy, read Ulrich's latest blog, "IMSA partnership with Yokohama was a no-brainer, says CEO."
Atherton expects other tire manufacturers to follow Yokohama's lead. After reading the blog, let us know what you think by leaving a comment!
Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993.