Retail

So far, nothing rhymes with orange (oil)

Posted on March 19, 2012
The secret ingredient in the Yokohama Advan ENVR-2 race tire is orange oil.

The secret ingredient in the Yokohama Advan ENVR-2 race tire is orange oil.

After three years of a partnership that is working for both parties, the International Motor Sports Association (IMSA) and Yokohama Tire Corp. want more.

Their new three-year extension will keep them together through 2015. But why are they such a good fit?

Modern Tire Dealer Editor Bob Ulrich, who recently attended the press conference announcing the news at Sebring International Raceway in Sebring, Fla., says Yokohama technology that features environmental friendliness without tradeoffs is the key.

To find out why IMSA CEO Scott Atherton is so happy, read Ulrich's latest  blog, "IMSA partnership with Yokohama was a no-brainer, says CEO."

Atherton expects other tire manufacturers to follow Yokohama's lead. After reading the blog, let us know what you think by leaving a comment!

Related Topics: B.O.B., IMSA, Scott Atherton, Sebring International Raceway

Comments ( 1 )
  • William

     | about 5 years ago

    Hi, it’s the first time that I visit your website. Nice info, thanks!

More Stories
Kim Yong-Hak has been named a senior vice president at Hankook Tire Co.'s holding company, Hankook Tire Worldwide.
News

Hankook Names New Executives

Hankook Tire Co. Ltd. and its holding company Hankook Tire Worldwide are placing 19 employees in new executive roles effective Jan. 1, 2017, as part of efforts to increase competitiveness in the global top-tier tire market.

News

Toyo Is Georgia's Top Automotive Supplier

Toyo Tire North America Manufacturing Inc. has won the Georgia Department of Economic Development's inaugural Automotive Supplier of the Year Award. The Georgia Automotive Awards recognize leaders throughout the state and honor them as part of the state's automotive ecosystem.

News

Judge Declares Overtime Ruling Is 'Unlawful' For Now

On May 18, 2016, the Department of Labor’s final rule updating the overtime regulations was published by President Barack Obama and Secretary of Labor Thomas Perez. The ruling automatically extended overtime pay protections to more than 4 million workers within the first year of implementation.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!