ASA and ESP target tire retailers

Posted on April 20, 2012

ASA Automotive Systems LLC has entered into an agreement with E-Solution Professionals Pty. Ltd. (ESP) to become a "Valued-added Reseller" (VAR). The newly formed partnership will leverage ASA’s resources to push forward the sale and implementation of ESP’s comprehensive e-commerce application for tire retailers.

ASA will market this offering under its eTireLink Retail brand. The application will allow retailers to:

* design and setup their own websites,

* show an extensive array of tires for sale (with the option to sell tires over the web), and

* promote their businesses with coupons and specials.

“To grow and increase revenue, the emphasis for independent tire dealers is leveraging the Internet to attract new business opportunities,” says Dave Vogel, vice president of sales at ASA Automotive Systems. “The new eTireLink Retail offering will give our dealers an affordable, simple-to-use eCommerce solution to aggressively expand their retails sales opportunities online.”

The program is simple to setup and maintain and can be used by individual tire stores or large retail chains with multiple locations. It sets itself apart by providing extensive inventory and pricing information for each retailer. It also includes access to comprehensive tire data, complete with detailed specifications and high resolution, 360-degree images of the tires.

For more information, visit or

Related Topics: ASA eTireLink, Dave Vogel, Software

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Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993.
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