New Sears ad campaign: ‘Trust us’

Posted on August 9, 2012

Sears Holdings Corp. and its Sears Auto Center stores have unveiled a new, highly-integrated national advertising campaign.

Sears says the campaign is intended to showcase the brand's commitment to re-connecting with customers through trust and peace-of-mind when it comes to auto maintenance and repair.

The campaign includes exposure through TV, radio, outdoor and several diverse digital channels, as well as refreshed in-store signage and public relations initiatives.

"This campaign was developed from an understanding of how customers view the key strengths of Sears Auto Center — convenience, trust and a commitment to do what's right for the customer every time," said Lori Williams, divisional vice president & CMO, Sears Automotive.

"The new campaign's goal is to show people that Sears should be their top choice when it comes to auto care and maintenance."

The television ads can be found on YouTube. There are 800 Sears Auto Center locations located in cities and towns across the U.S. For more information visit

Related Topics: Advertising Campaigns, Lori Williams, Sears Auto Centers

Comments ( 3 )
  • Gary

     | about 4 years ago

    I worked for Sears Auto Center in Reno NV from 1999 till 2004 - this was not the motive of Sears Auto at that time, I hope things have changed and they really do want to provide convenience, trust and a commitment.

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Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993.
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