Sears Holdings Corp. and its Sears Auto Center stores have unveiled a new, highly-integrated national advertising campaign.
Sears says the campaign is intended to showcase the brand's commitment to re-connecting with customers through trust and peace-of-mind when it comes to auto maintenance and repair.
The campaign includes exposure through TV, radio, outdoor and several diverse digital channels, as well as refreshed in-store signage and public relations initiatives.
"This campaign was developed from an understanding of how customers view the key strengths of Sears Auto Center — convenience, trust and a commitment to do what's right for the customer every time," said Lori Williams, divisional vice president & CMO, Sears Automotive.
"The new campaign's goal is to show people that Sears should be their top choice when it comes to auto care and maintenance."
Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993.