Retail

Colorful tire concept -- will it sell?

Posted on January 2, 2013

Do you think people would buy a tire that turned bright orange when the tread wore out?

A new design concept for tires would offer a clear indication that it was time for tire replacement. But would consumers really want that?

Check out Managing Editor Lori Mavrigian’s latest blog, “Techies talk tires,” on the newest idea for the tire market. And let us know what you think about it. Good idea? Been tried already? Would consumers be willing to pay more for it?

Check it out here.

Related Topics: Blogs, Lori's Listening, tire design

Comments ( 0 )
More Stories
The ATEQ VT31 features an easy-to-read display; user-friendly navigation and command buttons; and vehicle make, model and year look-up.
News ATEQ VT31 Can Read 100% of TPMS Sensors

ATEQ TPMS Tools LC has a new TPMS sensor activator and reader available in North America: the VT31. It is designed to read 100% of TPMS sensors. 

Soo Il Lee will become the next CEO and president of Hankook. He's worked for the tire maker for 30 years.
News Hankook Names Soo Il Lee CEO and President

Hankook Tire Co. Ltd. has named Soo Il Lee CEO and president. He will serve alongside existing CEO Hyun Bum Cho.

The Ecsta PA51 will replace two tires: the Ecsta 4X II and Ecsta PA31.
News Kumho Will Release New Tires and Boost Sports Marketing in 2018

Kumho Tire USA Inc. is building on double-digit growth in passenger and light truck sales in 2017 with new products for the marketplace and social media marketing campaigns aimed at sports fans in 2018.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!