Retail

New from Goodyear: Wrangler All-Terrain Adventure

Posted on January 30, 2013
The Wrangler All-Terrain Adventure is "OE-tunable," says Goodyear's Scott Rogers.

The Wrangler All-Terrain Adventure is "OE-tunable," says Goodyear's Scott Rogers.

Do you have customers who drive pickups? Do they have on- and off-road driving needs? Goodyear Tire & Rubber Co. has targeted those customers for you.

At the 2013 Goodyear Dealer Conference in Washington, D.C., the company introduced its Wrangler All-Terrain Adventure light truck tire. The tire features a layer of DuPont Kevlar for puncture resistance over pavement, gravel and dirt. Kevlar also helps with rain and snow traction.

The Wrangler All-Terrain Adventure also was engineered using Goodyear’s exclusive Durawall technology, which offers toughness and helps to resist cuts in the sidewall area.

“Drivers who go both on- and off-road, many of whom own pickup trucks, have high expectations," says Al Mendoza, senior brand manager. "They want good wet traction, off-road traction, long tread life and durability.”

The tire will be available in September at Goodyear retail outlets. The full lineup of 44 metric and LT sizes will be available by the end of 2013.

16-inch, six sizes: from 265/75R16 to 235/70R16.

17-inch, eight sizes: from 235/70R17 to 265/65R17.

18-inch, six sizes: from 255/70R18 to 265/60R18.

19-inch, one size: 255/60R19.

20-inch, two sizes: 275/60R20 and 275/55R20.

There are 21 LT sizes, including 31x10.50R15, Load Range C.

Twenty of the sizes are designated as “Pro-Grade” fitments -- defined as Load Range E tires with two layers of Kevlar and a heavy-duty steel belt package for three-quarter or one-ton light trucks that regularly haul or tow heavy loads.

Scott Rogers, chief marketing officer for consumer tires, said Goodyear will back the Wrangler All-Terrain Adventure in two ways: with a 60,000-mile limited tread wear warranty and advertising, "the biggest Wrangler spend in eight years."

For more on the Goodyear dealer conference, check out these links:

"Goodyear makes 3 commercial breakthroughs."

"The new mid-tier Goodyear Eagle has landed."

"Goodyear awards Houska Automotive $10,000."

Related Topics: Dealer meeting, Goodyear Wrangler, light truck tires, Scott Rogers

Comments ( 0 )
More Stories
Article

You’ve Got Email: It’s Still the Way to Go to Market, Digitally Speaking

Remember email? Sometimes in the communication that is texting, tweeting or ‘Snapchatting,’ email is taken for granted. Facebook is great for sharing your thoughts and feelings to everyone you have friended, but email is more targeted, especially when used for business. You might say it is even more personal than Facebook because it is designed for interaction between two people or among a small group of people.

Drew Howlett from Falken says developing the right M/T tire is critical. “There are too many other competitive products on the market to have any weaknesses.”
Article

M/T Tires are Having a Moment: Consumer Demand Is Blurring the Lines

There are off-road warriors who never let their vehicles or mud-terrain tires touch pavement. There are others who like to occasionally play in the dirt, but need their fun vehicles to do double duty to go to work or school. And increasingly, there are drivers with lifted trucks and mean-looking tires who chase the aesthetic more than the lifestyle their vehicle portrays.

The sales staff at Ron's Tire & Motorsports is cross-trained to sell every product, from tires to bicycles to lawnmowers to barbecue grills.
News

Ron's Tire Sells Tires, And Much, Much More

Here’s the first hint that the newest tire store Ron Baxter and Ross Baxter are opening in Idaho Falls, Idaho, isn’t a typical retail store: the size. It’s 37,000 square feet.  

News

Tireco's Milestar Brand Launches Responsive Website

Tireco Inc.'s new mobile responsive website for Milestar tires is designed to showcase updated news, features and available tire sizes while serving as a hub for consumers to interact with the Milestar brand.

Kenda newcomer Chris Tolbert will help expand the Traction Dealer Network.
News

Chris Tolbert Joins Kenda USA

Tire industry veteran Chris Tolbert has joined Kenda USA's North American Automotive Business team as director of business development. His assignment: help accelerate Kenda’s sales and brand awareness in the PCR and LTR segments.

The new Gabriel training menu is divided into two sections, one for light vehicle training and one for heavy-duty training. Both sections include a series of training videos for dealers and installers to better sell and install Gabriel shocks and struts.
News

Gabriel Website Offers Training Resources

Ride Control LLC has launched its Gabriel website training menu with a series of training options as an expansion of its Answerman technical service offerings. This includes videos, technical bulletins, online catalogs and FAQs for both light and heavy-duty vehicles.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!