Toyo Tire U.S.A. Corp. and the Ultimate Fighting Championship (UFC) have announced an extension on their partnership through 2013.
The agreement marks the sixth year that Toyo Tires will sponsor the UFC, the fastest growing sports organization in the world, notes Toyo. The partnership provides Toyo Tires with exposure across UFC’s platforms and includes an extended presence inside the Octagon during live events, which are broadcast to more than 800 million households worldwide.
“The UFC continues to be an incredible success story and has proven to be an outstanding marketing partner for Toyo Tires through the years,” says Amy Coleman, senior director of marketing, Toyo Tire U.S.A. Corp.
“The UFC provides a worldwide marketing platform for Toyo Tires that has no seasonality and one of the largest, most socially-engaged fan bases in the world. We look forward to continued growth as we embark on another exciting year with the UFC and our mutual fans.”
The partnership includes an expanded presence for Toyo Tires across UFC’s partner networks, FUEL TV and FX, as well as pay-per-view broadcasts. Toyo Tires will have fully integrated campaigns and digitally driven national promotions on UFC.com that include digital banners, video features and home page takeovers. UFC.com averages more than 6.7 million unique visitors per month worldwide and continues to be a top destination for UFC coverage and behind-the-scenes access.
For more information visit http://www.toyotires.com.
Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993.