Retail

Mountain View Tire helps teach techs

Posted on March 22, 2013
Rex Jaramillo (second from left), work experience coordinator at Golden West, helps prepare future service techs for the real world.

Rex Jaramillo (second from left), work experience coordinator at Golden West, helps prepare future service techs for the real world.

Mountain View Tire (MTV), a 30-store chain in Southern California, is helping the next generation of tire and automotive technicians get traction in the real world. (Nick Mitsos, CEO and president of MTV, was named Modern Tire Dealer magazine’s Tire Dealer of the Year in 2011.)

Since 2010, the MVT staff has worked with Golden West College’s Auto Technology Department to give up-and-coming automotive techs a chance to broaden their education, while working in a professional environment.

Rex Jaramillo, work experience coordinator at Golden West, arranges the internships for an increasing number of participants.

"The program has grown from eight students in 2009 to its present size of 26 students," says Jaramillo. "And we anticipate more students in the future as word gets out about our new Certificate of Achievement program." That's a training option that prepares students to enter the workforce in a shorter amount of time.

While working with individual students and growing the school's network of internship providers, Jaramillo also has updated Golden West's auto technology courses to align with the latest standards and tasks of the National Automotive Technician Education Foundation (NATEF). That makes program graduates better prepared for the job market.

"Many of our graduates have landed jobs as auto technicians," Jaramillo says. "One of our past graduates is supervising a student intern in our present program. A few own their own auto service and repair businesses locally. And some have their own mobile repair business."

Based on student feedback, the program is a success. "We've had high praise for this type of training: classroom and lab activities, backed by an internship experience," says Jaramillo. "Many past students have said that the internship experience was the best part of the whole program." He says students like the chance to prove themselves in the field by applying their skills and training to real jobs. "And almost daily, we field inquiries from other interested students who learned about the program from positive experiences of students already in the program.

"The greatest value our students get from working at Mountain View Tire is the positive learning atmosphere and the encouragement they receive. We're in the third year of our partnership with MVT and, so far, exit interviews with students have been all positive. From the store managers to the lead technicians who supervised the interns, the reviews have been thumbs up."

Jaramillo says, "The Mountain View Tire stores have a very organized, systematic approach to doing business. When it comes to good business practices, there seems to be more consistency between the different MVT stores. That comes from strong corporate standards, a can-do attitude, and progressive business principles.

"We appreciate and value our relationship with Mountain View Tire.They're providing an excellent public service by supporting our program." And Mountain View Tire is proud to be helping the next generation of automotive technicians get its start.”

For more details on Golden West College's Auto Technology Department, contact Rex Jaramillo at ejaramillo@gwc.cccd.edu. -- Scott Greggory

Related Topics: Golden West College, internship, Mountain View Tire, Rex Jaramillo

Comments ( 0 )
More Stories
Article

You’ve Got Email: It’s Still the Way to Go to Market, Digitally Speaking

Remember email? Sometimes in the communication that is texting, tweeting or ‘Snapchatting,’ email is taken for granted. Facebook is great for sharing your thoughts and feelings to everyone you have friended, but email is more targeted, especially when used for business. You might say it is even more personal than Facebook because it is designed for interaction between two people or among a small group of people.

Drew Howlett from Falken says developing the right M/T tire is critical. “There are too many other competitive products on the market to have any weaknesses.”
Article

M/T Tires are Having a Moment: Consumer Demand Is Blurring the Lines

There are off-road warriors who never let their vehicles or mud-terrain tires touch pavement. There are others who like to occasionally play in the dirt, but need their fun vehicles to do double duty to go to work or school. And increasingly, there are drivers with lifted trucks and mean-looking tires who chase the aesthetic more than the lifestyle their vehicle portrays.

The sales staff at Ron's Tire & Motorsports is cross-trained to sell every product, from tires to bicycles to lawnmowers to barbecue grills.
News

Ron's Tire Sells Tires, And Much, Much More

Here’s the first hint that the newest tire store Ron Baxter and Ross Baxter are opening in Idaho Falls, Idaho, isn’t a typical retail store: the size. It’s 37,000 square feet.  

News

Tireco's Milestar Brand Launches Responsive Website

Tireco Inc.'s new mobile responsive website for Milestar tires is designed to showcase updated news, features and available tire sizes while serving as a hub for consumers to interact with the Milestar brand.

Kenda newcomer Chris Tolbert will help expand the Traction Dealer Network.
News

Chris Tolbert Joins Kenda USA

Tire industry veteran Chris Tolbert has joined Kenda USA's North American Automotive Business team as director of business development. His assignment: help accelerate Kenda’s sales and brand awareness in the PCR and LTR segments.

The new Gabriel training menu is divided into two sections, one for light vehicle training and one for heavy-duty training. Both sections include a series of training videos for dealers and installers to better sell and install Gabriel shocks and struts.
News

Gabriel Website Offers Training Resources

Ride Control LLC has launched its Gabriel website training menu with a series of training options as an expansion of its Answerman technical service offerings. This includes videos, technical bulletins, online catalogs and FAQs for both light and heavy-duty vehicles.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!