Retail

Bridgestone shows dealers four new tires

Posted on April 1, 2013
Bridgestone Area Sales Manager Larry Sarnicki (left) and Freddie Rine of Stoney Hollow Tire in Martins Ferry, Ohio, inspect the Dueler H/P Sport AS tire.

Bridgestone Area Sales Manager Larry Sarnicki (left) and Freddie Rine of Stoney Hollow Tire in Martins Ferry, Ohio, inspect the Dueler H/P Sport AS tire.

Bridgestone Americas Tire Operations LLC (BATO) officially launched four new tires last week at a ride-and-drive event in Las Vegas. The tires were first announced at BATO’s 2012 Consumer Dealer Meeting Oct. 17-18.

The tires are the Potenza RE97 AS, the Dueler H/P Sport AS, the Blizzak LM-32 and the Potenza RE-11 A.

The Potenza RE97AS has been available since March 1 and comes in 23 sizes in 16- to 19-inch rim diameters in V and W ratings. It replaces the Potenza G019 and features BATO’s Eco-Product designation, which means it has improved rolling resistance, reduced weight and is made with eco-conscious materials and processes.

Mark Johnson, manager product education at BATO, told attendees about the Dueler H/P Sport AS and how it was designed to meet the demand of SUVs evolving into CUVs. It comes in 11 sizes in 17- to 20-inch rim diameters in H, V and W ratings. It also has the Eco-Product designation. It is available as of today, April 1.

Johnson also talked about the Blizzak LM-32, which will be available in July in 33 sizes from 16- to 20-inch rim diameters in H, V and W ratings.

Finally, the Potenza RE-11 A, which has been available since March 1, is an ultra-high performance tire that comes in 10 V- and W-rated, 40- to 50-series sizes ranging from 15 to 17 inches

Jamie McNutt, manager consumer tire development at BATO’s Americas Technology Center, told attendees about a wear energy machine BATO has designed for use in compound development. She also talked about the company’s work on the “row materials” guayule and Russian dandelions, which they hope to make into rubber. She is designing a tire that will use lightweight steel cords that will be made with 100% sustainable materials, and it should be available by 2020.

McNutt also covered BATO’s new tire color printing technology where they can print anything on tire sidewalls. She also discussed BATO’s Environmentally Conscious Narrow Tire (ECNA) fitment for the BMW 13 electric vehicle.

Robert Saul, product planning manager, told dealers about how BATO designed the Ecopia tire with a focus on rolling resistance. Rod Hutchinson, product manager LT/SUV talked about how the biggest trend BATO has seen in recent years is more cars coming equipped from OEMs with performance tires, touring tires and low rolling resistance tires.

Trent Stoner, manager advertising and sales promotions, went over BATO’s upcoming marketing campaigns for the Firestone brand. BATO has hired the Leo Burnett ad agency (McDonalds) and a new Firestone campaign was launched in September 2012. A new Firestone website (www.Firestone.com) was launched in February and three new 15-second ads begin today.

Phil Pacsi, VP customer marketing and training, told attendees about BATO’s partnering with Dreamworks for the new movie Turbo, in theatres July 17. The “Destination Turbo” promo begins May 15, and POP kits will be sent to dealers in early May.

Related Topics: Blizzak LM-32, Bridgestone, Dueler H/P Sport AS, Firestone, Potenza RE-11 A, Potenza RE97 AS

Comments ( 0 )
More Stories
News

Simple Tire Adds Another Delivery Option for Online Tire Buyers

Simple Tire LLC has added a third delivery option for customers of its online sales platform. They can ship their tires to any of the 1,800 FedEx Office locations in the U.S. But Simple Tire’s real goal is to redirect those customers to one of its installation partners.  

News

Pep Boys Expands in New York and New Jersey

Pep Boys — Manny, Moe & Jack, a wholly-owned subsidiary of Icahn Automotive Group LLC, has acquired an automotive and tire center in New York, and opened a new Pep Boys Service & Tire Center in Bordentown, N.J.  

The tall ceilings of Jeff Hall's Gardiners Road store give it a modern look and feel.
News

The Secret to Success for Midas in Canada: Tires

The owner of the two busiest Midas locations in Canada says offering an extensive tire inventory and more than a dozen tire brands has transformed his business. Consider Jeff Hall’s success a sign of what’s to come at Midas stores across North America.  

News

Six Hankook Tire Dealers Will Host Events for Veterans

Six tire dealers will help Hankook Tire America Corp. continue its partnership with the Disabled American Veterans (DAV) organization. Those dealers will host the group's Mobile Service Offices (MSO) at their stores so the DAV can reach out to veterans in those communities.  

Joe Venezia will lead Bridgestone's retail efforts at its 2,200-plus company-owned stores.
News

Bridgestone Retail Stores Have a New Leader

The 2,200-plus retail stores owned and operated by Bridgestone Americas Inc. have a new leader. Joe Venezia is the president of Bridgestone Retail Operations LLC (BSRO) effective June 19, 2017.  

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!