Tread Academy: Online training from GITI

Posted on April 16, 2013

GITI Tire (USA) Ltd. is launching Tread Academy, an online training program designed to inform North American tire dealers and consumers about GT Radial tires and provide useful information on tire technology and maintenance.

For tire dealers and technicians, the GT Radial Certified Professional Program is a quick and straightforward way to learn specifics about products and become certified in various program modules, according to the company.

The modules focus on product segments such as sport and performance, winter tires, passenger car and minivan, light truck tires, introduction to commercial tire sales, and advanced commercial tire sales.  When a new product or test is added, users will get an email inviting them to update their certification.

The site, which is PC, Mac, iOS and Android compliant, contains study guides that explain the market positioning, target vehicles, target consumer profiles with photos and descriptions, and tread features for each product. 

Dealer personnel will learn the key selling points on GT Radial products available in North America, ranging from passenger tires to medium/heavy truck tires.  Also included is background information on the company and important facts about tire classification, manufacturing materials and more.

Each module operates as a mini test; once users pass, they move on to the next module.  Users can download and print their module certificates. 

“Our dealers play an absolutely critical role in communicating the features and benefits of GT Radial products to end users,” says Julianto Djajadi, vice president of marketing.  “Our goal is to help dealer personnel understand everything they need to know to effectively assist and advise their customers.”

Joe Anzelmo, senior manager of advertising and promotions, says the online site is user friendly.  Participants see only what is relevant to them and are able to easily track where they stand on completing the various modules.

In addition to the dealer training modules, Tread Academy also informs consumers about the key features and benefits of GT Radial products, as well as detailed information on tire maintenance and basic tire technology. 

“Informed consumers are good for our entire industry, and we certainly feel that the more they know about the technology and quality that go into our tires, the more they will consider GT Radial for their next tire purchase,” Anzelmo says.

For more information about the online training program, visit Tread Academy.

For more information on GI Radial tires, visit visit


Related Topics: GT Radial Tires, Julianto Djajadi, Tread Academy

Comments ( 0 )
More Stories
European tire shows are reaching a crisis point! Here we have Germany’s Reiffen Essen trade show, the Autopromotec in Italy and the Tire Technology Expo in Germany.
Article Saturation Point Danger for Tire Shows in Europe

With the Specialty Equipment Market Association (SEMA) Show due to take place this month in Las Vegas, which has to be one of (if not the) largest of its kind in the world, I thought it was the perfect time to take a step back and get an overall picture of what is currently happening in the tire show arena in Europe.

A special pre-event European Press Conference for Tire Cologne was staged by Koelmesse GmbH late last year.
News Tire Cologne Will Address Many Important Industry Segments

The Tire Cologne has posted a schedule of events for its first trade fair, to be held in May 29 through June 1, 2018, in Cologne, Germany. Although billed as "a trade fair for tires and wheels," it is really more than that, according to show organizers.

Nokian introduced the latest version of its all-weather tire, the WR G4, to dealers at a ride-n-drive near Denver, Colo.
News Nokian Introduces Next-Generation All-Weather and Winter Tires

Nokian Tyres plc has unveiled three next-generation products: the WR G4 all-weather tire and the studless Hakkapeliitta R3 and R3 SUV winter tires.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!