Retail

Boggs replaces Speyer at Bridgestone

Posted on May 6, 2013

Bridgestone Americas Tire Operations LLC has named Lisa Boggs director of motorsports. She assumes the role previously held by Al Speyer, former executive director of motorsports, who recently retired after 38 years with the company.

In her new position, Boggs is responsible for managing, directing, planning and coordinating all of Bridgestone Americas motorsport and motorsport marketing activities.

“Lisa’s strong marketing and public relations experience will be a huge advantage to us in enhancing our market presence and leveraging our motorsports partnerships,” says Phil Pacsi, vice president of customer marketing and training. “Her expertise will keep us moving forward as we work to energize our existing loyal fan base as well as engage a new generation of fans in the sport.”

Boggs has an extensive background developing brand programs that leverage motorsports sponsorships and assets. Before joining Bridgestone, she spent seven years at Edelman Public Relations leading brand programs for clients in the IndyCar Series and NASCAR series, including IZOD, Office Depot, Shell, Armor All and STP. She also oversaw the 100th anniversary Indianapolis 500 public relations campaign.

Additionally, Lisa held positions with Philip Morris USA Inc. as part of the team dedicated to the Marlboro brand sponsorship of Team Penske in IndyCar, and at Leo Burnett Co. Inc. working with clients Procter & Gamble Co. and Philip Morris.

Bridgestone also promoted Dale Harrigle from section manager of race tire development to chief engineer/manager of race tire development.

Harrigle began his career with Bridgestone in 1992, and has been extensively involved with race tire development for more than 18 years. He has been involved in the design of all types of tires for the IZOD IndyCar Series, from rain tires to the tires used at the Indianapolis Motor Speedway.

“Dale’s extensive experience in race tire engineering is a tremendous asset to our motorsports program," says Pacsi. "This expertise, along with his strong motorsports relationships, makes him the ideal technical leader to carry our legacy in motorsports forward."

The changes within the motorsports program were designed "to further enhance the company’s strong legacy of exceptional support for the IndyCar Series," says the company.

Related Topics: IndyCar, Lisa Boggs, motorsports, Phil Pacsi

Comments ( 0 )
More Stories
News North Carolina Tire Dealer Association to Honor Members

On Friday night during the North Carolina Tire Dealers Association (NCTDA) 2018 Expo and Trade Show, the association will be honoring its Hall of Fame inductees and Dealer of the Year.

News New Jersey Sets Six Months to Comply with Lead Wheel Weight Ban

New Jersey became the ninth state to enact a ban on lead wheel balance weights on Jan. 8, 2018, and has set a six-month window for compliance. 

News Goodyear Launches Tire Maintenance Program for Shared Mobility Services

Goodyear Tire & Rubber Co. is launching an advanced tire maintenance pilot program with STRATIM, a San Francisco-based startup whose technology platform tracks, monitors and oversees fleet maintenance for tens of thousands of vehicles operated by more than 50 mobility services in more than 25 markets across North America.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!