Boggs replaces Speyer at Bridgestone

Posted on May 6, 2013

Bridgestone Americas Tire Operations LLC has named Lisa Boggs director of motorsports. She assumes the role previously held by Al Speyer, former executive director of motorsports, who recently retired after 38 years with the company.

In her new position, Boggs is responsible for managing, directing, planning and coordinating all of Bridgestone Americas motorsport and motorsport marketing activities.

“Lisa’s strong marketing and public relations experience will be a huge advantage to us in enhancing our market presence and leveraging our motorsports partnerships,” says Phil Pacsi, vice president of customer marketing and training. “Her expertise will keep us moving forward as we work to energize our existing loyal fan base as well as engage a new generation of fans in the sport.”

Boggs has an extensive background developing brand programs that leverage motorsports sponsorships and assets. Before joining Bridgestone, she spent seven years at Edelman Public Relations leading brand programs for clients in the IndyCar Series and NASCAR series, including IZOD, Office Depot, Shell, Armor All and STP. She also oversaw the 100th anniversary Indianapolis 500 public relations campaign.

Additionally, Lisa held positions with Philip Morris USA Inc. as part of the team dedicated to the Marlboro brand sponsorship of Team Penske in IndyCar, and at Leo Burnett Co. Inc. working with clients Procter & Gamble Co. and Philip Morris.

Bridgestone also promoted Dale Harrigle from section manager of race tire development to chief engineer/manager of race tire development.

Harrigle began his career with Bridgestone in 1992, and has been extensively involved with race tire development for more than 18 years. He has been involved in the design of all types of tires for the IZOD IndyCar Series, from rain tires to the tires used at the Indianapolis Motor Speedway.

“Dale’s extensive experience in race tire engineering is a tremendous asset to our motorsports program," says Pacsi. "This expertise, along with his strong motorsports relationships, makes him the ideal technical leader to carry our legacy in motorsports forward."

The changes within the motorsports program were designed "to further enhance the company’s strong legacy of exceptional support for the IndyCar Series," says the company.

Related Topics: IndyCar, Lisa Boggs, motorsports, Phil Pacsi

Comments ( 0 )
More Stories

Brake Jobs Help Monro's Existing Stores Boost Sales

The fact that overall sales at Monro Muffler Brake Inc. increased in the first quarter of fiscal 2018 is hardly news. The company's aggressive approach to acquisitions helps it continually add to the sales column. But in the latest quarter, Monro's existing, comparable stores helped the bottom line, too. And that's news.  


Nexen Explores Partnership Options With an Investment Company

  Nexen Tire Corp. has signed a memorandum of understanding "to explore strategic partnership opportunities" with Mubadala Investment Co. The strategic investment fund has made a direct investment in the tire maker as part of the agreement.  

Zixin Liu, market planning director for Wanli Tire Corp., spoke at the 2017 Shanghai International Auto Show.

Who Is Wanli? Industry Analyst Breaks Down the Chinese Company

Following leaks from South Carolina in early June that Orangeburg County is expecting an investment of $1 billion from a Chinese company named “Wanli,” many in the tire industry wanted to know more details. Chief among them was the question, “Who on earth is Wanli?”


DSP Hires Bridgestone Veteran George Kingman

Dealer Strategic Planning Inc. (DSP) has hired George Kingman as the 20 Group’s associate director. Kingman brings extensive experience in sales and store management, productivity improvement and team building to DSP.

After 10 years in operation, DSP has updated its look.

DSP Unveils a New Logo

Dealer Strategic Planning Inc. (DSP) has unveiled a new logo for the company. The fresh, storefront design symbolizes the enhanced services DSP is offering to its 20 Group members.


Tenneco Extends Struts and Shocks Coverage

Tenneco Inc. has extended coverage of Monroe Quick-Strut premium strut assemblies to 53 additional late-model applications representing more than 3.6 million registered vehicles.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!