TBC grows Sailun Atrezzo, Terramax lines

Posted on July 1, 2013
The Sailun Atrezzo Z4+AS all-season UHP tire was designed for strong performance at high speeds, as well as in cornering and braking.

The Sailun Atrezzo Z4+AS all-season UHP tire was designed for strong performance at high speeds, as well as in cornering and braking.

TBC Corp. announced that the company is increasing its commitment to Sailun Tire Corp. with a new Atrezzo passenger tire and more sizes in the Terramax light truck tire line.

As the exclusive supplier of Sailun tires in the United States, TBC now offers Sailun’s Atrezzo Z4+AS all-season high-performance tire in 21 sizes from 205/55R16 91W to 255/35R20 97W.

The companies recently held a ride-and-drive event for dealers and media at Palm Beach International Raceway in Jupiter, Fla. Attendees compared Sailun’s Atrezzo Z4+AS against a leading tire brand in a blind test.

As part of the initiative, the companies have launched a new tagline, “With you through every turn.” TBC says it is consistently updating its product offering to ensure its dealers have access to quality products at competitive prices.

According to Brian Mielko, vice president of marketing for Sailun, the company stands out as one of the premier Tier 3 tire companies in America and is committed to delivering a quality “value” brand to consumers.

“Like most leading tire brands available in North America, Sailun also manufactures in China,” says Mielko.

“It is important to remember that quality has nothing to do with country of origin, but everything to do with the technology in the factory of origin. Sailun’s manufacturing facilities use state-of-the-art building machines which produce a finished product that rivals the industry’s largest manufacturers.”

Other tires in the Atrezzo passenger tire line include the SH402 all-season performance tire in 37 sizes from 175/70R13 82T to 245/50R16 97H, the Touring LS all-season performance tire in 25 sizes from 195/70R14 91T to 225/55R17 97T and the ZS-R UHP tire in 24 sizes from 195/45R15 SL to 245/45R18 RF.

The Atrezzo light truck tire line includes the SVR LX high-performance SUV tire in 15 sizes from 275/40R20 XL to 295/40R24 XL, the Terramax CVR all-season luxury/CUV/SUV tire in 18 sizes from 205/70R15 SL to 255/50R20 XL, the Terramax H/T all-season LT/SUV tire in 22 sizes from 215/75R15 SL to LT265/70R17 10 and the Terramax A/T on-/off-road LT/SUV tire in 20 sizes from 235/75R15 XL to LT285/70R17 8.

TBC backs Sailun tires with a five-year limited warranty for workmanship and material coverage.

Mielko says Sailun manufactures 30 million tires per year at two factories in China and a new facility in Vietnam.

For more information visit

Related Topics: Atrezzo, Brian Mielko, Sailun Tire Corp., TBC Corp., Terramax

Comments ( 0 )
More Stories
Hiring a third party to come in and mystery shop your stores, both in person and via telephone, will help you see what you can’t see.
Article 71% of Employees are Disengaged: So What Makes You Think Yours are Not?

Do you see what I see? Of course not! If you could see through your customers’ eyes, they would tell you how well, or how poorly, your employees engage customers. It’s not that easy to track, however.

In addition to warning its employees on the dangers of texting and driving, Ramona Tire promotes that message to the public with its “Please make it home safe today” digital billboard on I-215 west of Hemet, Calif. (see sidebar).
Article How Is the ‘Health’ of Your Business Insurance Coverage?

Many of us make it a point to see our doctor for regular checkups. Doing so gives the physician the opportunity to assess the current condition of our health, and gives us a chance to ask questions about medical issues or concerns. A thorough exam can help to diagnose early symptoms and gives the doctor an opportunity to offer recommendations and advice for a healthier lifestyle.

The new G-Max RS is the General brand's first UHP summer tire. The company says its Smart Technologies offer impressive performance in dry and wet conditions while visual alerts provide driving confidence.
Product New G-Max RS UHP Summer Tire Rounds Out General Line

The new G-Max RS is the first General brand tire designed for the ultra-high performance summer tire segment.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!