Retail

TBC grows Sailun Atrezzo, Terramax lines

Posted on July 1, 2013
The Sailun Atrezzo Z4+AS all-season UHP tire was designed for strong performance at high speeds, as well as in cornering and braking.

The Sailun Atrezzo Z4+AS all-season UHP tire was designed for strong performance at high speeds, as well as in cornering and braking.

TBC Corp. announced that the company is increasing its commitment to Sailun Tire Corp. with a new Atrezzo passenger tire and more sizes in the Terramax light truck tire line.

As the exclusive supplier of Sailun tires in the United States, TBC now offers Sailun’s Atrezzo Z4+AS all-season high-performance tire in 21 sizes from 205/55R16 91W to 255/35R20 97W.

The companies recently held a ride-and-drive event for dealers and media at Palm Beach International Raceway in Jupiter, Fla. Attendees compared Sailun’s Atrezzo Z4+AS against a leading tire brand in a blind test.

As part of the initiative, the companies have launched a new tagline, “With you through every turn.” TBC says it is consistently updating its product offering to ensure its dealers have access to quality products at competitive prices.

According to Brian Mielko, vice president of marketing for Sailun, the company stands out as one of the premier Tier 3 tire companies in America and is committed to delivering a quality “value” brand to consumers.

“Like most leading tire brands available in North America, Sailun also manufactures in China,” says Mielko.

“It is important to remember that quality has nothing to do with country of origin, but everything to do with the technology in the factory of origin. Sailun’s manufacturing facilities use state-of-the-art building machines which produce a finished product that rivals the industry’s largest manufacturers.”

Other tires in the Atrezzo passenger tire line include the SH402 all-season performance tire in 37 sizes from 175/70R13 82T to 245/50R16 97H, the Touring LS all-season performance tire in 25 sizes from 195/70R14 91T to 225/55R17 97T and the ZS-R UHP tire in 24 sizes from 195/45R15 SL to 245/45R18 RF.

The Atrezzo light truck tire line includes the SVR LX high-performance SUV tire in 15 sizes from 275/40R20 XL to 295/40R24 XL, the Terramax CVR all-season luxury/CUV/SUV tire in 18 sizes from 205/70R15 SL to 255/50R20 XL, the Terramax H/T all-season LT/SUV tire in 22 sizes from 215/75R15 SL to LT265/70R17 10 and the Terramax A/T on-/off-road LT/SUV tire in 20 sizes from 235/75R15 XL to LT285/70R17 8.

TBC backs Sailun tires with a five-year limited warranty for workmanship and material coverage.

Mielko says Sailun manufactures 30 million tires per year at two factories in China and a new facility in Vietnam.

For more information visit www.sailuntire.ca.

Related Topics: Atrezzo, Brian Mielko, Sailun Tire Corp., TBC Corp., Terramax

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