Pirelli sponsors Italian studies at Princeton

Posted on October 14, 2013

Pirelli & Cie SpA announced that as part of its efforts to promote, sponsor, and support various cultural projects in Italy and around the world, the company has established the “Pirelli Visiting Professorship in Italian Studies” for a five-year term in the Department of French and Italian at Princeton University, Princeton, N.J.

Its aim is to support the dissemination of the study of Italian history and culture through new media and technology within Italian studies.

Princeton University will invite a prominent Italian scholar or professional each academic year to the Princeton campus to teach one course and engage in additional activities that would enrich Princeton’s distinctive educational experience and expand the breadth and scope of its interdisciplinary programs. In 2014, the visiting position will be entrusted by Princeton to Gianni Riotta.

The Pirelli and Princeton University partnership will be launched in January, 2014. A newly designed course, taught by the team of journalist-writer Gianni Riotta and Professor Gaetana Marrone-Puglia, will focus on Italian history from the postwar period to the present day through the analysis of Italian cinema that best characterizes this history, as well as its political, cultural and lifestyle dynamics.

Pirelli today collaborates with 14 universities in a global effort to promote scientific and humanistic research. The partnership with Princeton University in the field of the humanities and mass media not only enables the company to support Italian culture abroad, but also gain greater visibility on contemporary trends and the evolution of the world of new media, which are increasingly important also in terms of business.

Related Topics: Pirelli & Cie SpA, Pirelli Visiting Professorship in Italian Studies, Princeton University

Comments ( 0 )
More Stories
News TIA Is Searching for 2018-2019 Board Members

The Tire Industry Association (TIA) seeks nominations of members to serve on the 2018-2019 TIA Board of Directors. The deadline to submit names is May 7, 2018.

Atturo is the official sponsor of the Chicago Wolves AHL hockey team, and the tire company's logo is featured prominently along the ice.
News Atturo Sponsors the Chicago Wolves Hockey Team

Atturo Tire Corp. says its tires feel at home on the ice, so sponsoring the Chicago Wolves American Hockey League (AHL) franchise is a good fit. On St. Patrick's Day, the tire company turned up its sponsorship a notch with a special promotion.

Sam Rusenovich will help BPI's customers with training and marketing tools as the company's director of customer experience.
News Brake Parts Hires Sam Rusenovich From NAPA

Brake Parts Inc (BPI) has hired Sam Rusenovich as the director of customer experience.  

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!