Retail

Tokyo Auto Salon exhibitors: Toyo and Yokohama

Posted on December 27, 2013
Toyo's booth concept for this year’s event will be “Performance Showcase.” The booth will exhibit sleek vehicles such as the Jaguar XJ and Toyota Vellfire equipped Toyo tires.

Toyo's booth concept for this year’s event will be “Performance Showcase.” The booth will exhibit sleek vehicles such as the Jaguar XJ and Toyota Vellfire equipped Toyo tires.

Toyo Tire Japan Co. Ltd. and Yokohama Rubber Co. Ltd. will man booths at the 2014 Tokyo Auto Salon Jan. 10-12. The event will be held at the Makuhari Messe convention center in Makuhari, Chiba, Japan.

Toyo Tire Japan, a subsidiary of Toyo Tire & Rubber Co. Ltd., will showcase two new lines in the Tranpath family. They will be available next year.

1. Tranpath Lu II, a luxury minivan tire. It targets large-sized, upscale minivans. As the successor to Tranpath Lu (released in 2005), this tire “offers the pinnacle of silence and comfort, providing high-quality movement space befitting a luxury minivan,” according to Toyo. It will be available in Japan on Jan. 14.

2. Tranpath LuK, a light car premium tire designed for Japan’s growing light car market. The LuK “prevents swaying and uneven wear common in taller light cars and achieves stable driving and a superior long-lasting durability.” It will be available in Japan on March 14.

The Yokohama exhibit will showcase the high performance of the company's global flagship brand of Advan tires, “with a special focus on further penetrating the dress-up user market and enhancing the brand's appeal to younger drivers,” says the company. Two of the tires, the Advan Sport V105 and Advan Neova AD08R, which were launched in the United States last July.

Lotteries will be held at the Yokohama booth to award Advan goods to lucky booth visitors. It also will feature a concierge counter where visitors can get advice on the tires and wheels best-suited to their preferences.

The Tokyo Auto Salon has been held every year since 1983. In 2013, the event featured a record  450 exhibiting companies and drew more than 280,000 visitors. In 2014, expanded exhibition space will make Tokyo Auto Salon one of the world's largest custom car events.

Related Topics: 2014 Tokyo Auto Salon, Toyo Tranpath, trade show, UHP tires, Yokohama Advan

Comments ( 0 )
More Stories
eBay has expanded its tire installation service, which launched in May 2017, to include the U.S.
News eBay Offers Tire Installation in the U.S.

Another online seller has launched a tire installation network in the U.S. — eBay Motors.

Popular Science has named the Hakkapeliitta 9 one of the best creations of 2017. It's the only tire on the list.
News Nokian Hakkapeliitta 9 Is 'Best of What's New' Award Winner

Popular Science has named the Hakkapeliitta 9 — the flagship winter tire by Nokian Tyres Inc. — a winner of the 2017 Best of What’s New Award.  

News Vogue Tyre Unleashes Its Style on New Website

Vogue Tyre & Rubber Co. has redesigned its website, mirroring it to the world class look and experience the company says its consumers expect.  

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!