Tenneco Inc. has released its Expert Plus loyalty program for the undercar service market for 2014. The program provides training, marketing and promotional materials to help improve ride and emissions control sales.
“The 2014 package includes a full year of consumer-driven promotions, sales incentives, training programs and an array of attractive merchandising products that are only available to members,” says Sheryl Bomia, North American aftermarket programs manager, Tenneco.
Tenneco says the 2014 package includes a Monroe counter stool highlighting the Monroe OESpectrum product line
The package also features a preferred customer rebate book. The coupon book allows service professionals to extend promotional offers for Tenneco products beyond the standard promotional periods and is available for premium ride and emission control products.
The company says each Expert Plus kit contains merchandising elements to drive sales and promote the Monroe and Walker brands, including a Walker catalytic converter product booklet; Monroe OESpectrum molded floor mat; an educational Walker emissions control wall chart; branded appointment calendar and other point-of-sale materials.
Expert Plus members also are featured in the dealer locator sections of the Monroe and Walker websites.
The counter stool, promotions, coupon book and other point-of-sale materials are available only to members of the Expert Plus program. The enrollment fee for the annual program is $99.
For more information visit www.monroe.com
Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993.