Suppliers

Who? Manchester U., that's who, says Apollo

Posted on January 3, 2014

Leveraging its three-year, high profile partnership with the Manchester United Football Club in India and the United Kingdom, Apollo Tyres Ltd. has launched a broad corporate advertising campaign.

Using television, cinema, print, digital and outdoor mediums, the tire company will focus on the "shared values" of Apollo and Manchester United, about "going the distance to achieve the best." The campaign, conceptualized and created by The Brooklyn Brothers, is being launched in India and the UK.

"This is one more step towards our journey of making Apollo a globally recognized brand," says Marco Paracciani, chief marketing officer for Apollo. "There are no shortcuts to achieve that goal as there are none to achieve great performance, be it on the road, on a sports pitch, at work or in life in general.

"Manchester United shares the same view; hence we believe we have a very genuine and unique proposition that will resonate strongly with our customers and target audiences.”

The television commercial for the campaign is based on a simple but powerful message of the effort, determination and skill required to reach your goal, and that there are no shortcuts to achieving your full potential.

To see the commercial, click on this Youtube link.

The print campaign illustrates the performance, safety, control and endurance requirements on the football (soccer in the United States) field for players and on the tarmac for the tires. Link here to download the storyboard.

Related Topics: sports marketing

Comments ( 0 )
More Stories
eBay has expanded its tire installation service, which launched in May 2017, to include the U.S.
News eBay Offers Tire Installation in the U.S.

Another online seller has launched a tire installation network in the U.S. — eBay Motors.

Popular Science has named the Hakkapeliitta 9 one of the best creations of 2017. It's the only tire on the list.
News Nokian Hakkapeliitta 9 Is 'Best of What's New' Award Winner

Popular Science has named the Hakkapeliitta 9 — the flagship winter tire by Nokian Tyres Inc. — a winner of the 2017 Best of What’s New Award.  

News Vogue Tyre Unleashes Its Style on New Website

Vogue Tyre & Rubber Co. has redesigned its website, mirroring it to the world class look and experience the company says its consumers expect.  

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!