Fram Group IP LLC offers the FramPro Series product line, a set of specially designed oil filters that align oil filter selection with the most-frequently used oil types by installers during oil changes -- conventional oil, premium conventional oil and full synthetic oil.
“When you look at the market trends, you see a clear distinction in the good, better and best categories of quality oil offered during oil change service jobs,” says Josh Gordon, director of marketing for FramFiltration.
“FramPro Series brings filtration back into that conversation around oil changes by providing professional installers with a first-of-its-kind product line that aligns the oil filter with the specific oil. We believe the FramPro Series will be a major advantage in helping professional installers drive more business in the competitive environment we see today, as end-consumers are making less frequent service visits.”
FramPro Series features three filter choices for the professional installer. FramPro Synthetic is engineered for synthetic oil with long-life protection up to 15,000 miles. FramPro Plus is designed as a trade-up filter aligned with synthetic blend and premium convention oils for extended change intervals up to 10,000 miles. FramPro provides a quality filter engineered for vehicles that use conventional oil with more regular change intervals of 3,000 to 5,000 miles.
“Your end-consumer wants to know their car is being serviced by a quality product they can trust,” says Gordon. “FramPro Series instills confidence in end-users by helping them choose the filter that optimizes their engine oil.”
FramPro Series offers 126+ available part numbers. A comprehensive portfolio of online and collateral tools made available to professional installers and technicians by Framsupports the rollout of FramPro Series.
For more information visit framproseries.com.
Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993.