Retail

FramPro Series oil filter program for installers

Posted on January 3, 2014
The FramPro Series of oil filters includes (left to right) the FramPro Plus, the FramPro Synthetic and the FramPro.

The FramPro Series of oil filters includes (left to right) the FramPro Plus, the FramPro Synthetic and the FramPro.

Fram Group IP LLC offers the FramPro Series product line, a set of specially designed oil filters that align oil filter selection with the most-frequently used oil types by installers during oil changes -- conventional oil, premium conventional oil and full synthetic oil.

“When you look at the market trends, you see a clear distinction in the good, better and best categories of quality oil offered during oil change service jobs,” says Josh Gordon, director of marketing for FramFiltration.

“FramPro Series brings filtration back into that conversation around oil changes by providing professional installers with a first-of-its-kind product line that aligns the oil filter with the specific oil. We believe the FramPro Series will be a major advantage in helping professional installers drive more business in the competitive environment we see today, as end-consumers are making less frequent service visits.”

FramPro Series features three filter choices for the professional installer. FramPro Synthetic is engineered for synthetic oil with long-life protection up to 15,000 miles. FramPro Plus is designed as a trade-up filter aligned with synthetic blend and premium convention oils for extended change intervals up to 10,000 miles. FramPro provides a quality filter engineered for vehicles that use conventional oil with more regular change intervals of 3,000 to 5,000 miles.

“Your end-consumer wants to know their car is being serviced by a quality product they can trust,” says Gordon. “FramPro Series instills confidence in end-users by helping them choose the filter that optimizes their engine oil.”

FramPro Series offers 126+ available part numbers. A comprehensive portfolio of online and collateral tools made available to professional installers and technicians by Framsupports the rollout of FramPro Series.

For more information visit framproseries.com.

Related Topics: Fram Group IP LLC, FramPro, FramPro Plus, FramPro Synthetic, oil filters

Comments ( 0 )
More Stories
Alpio Barbara is Modern Tire Dealer's current Tire Dealer of the Year. Nominations for the next winner are due May 26.
News

It's Time to Pick the Next MTD Tire Dealer of the Year

What does it take to be Modern Tire Dealer's Tire Dealer of the Year? Business success, marketing know-how and industry expertise are the foundation. Community involvement and management skills are important, too. And our 2017 award brings something special to the recognition.

News

Price Hike Boosts Michelin's 1Q Sales

Net sales for Michelin Groupe were up 9.9% in the first quarter of 2017, led by early buying of tires ahead of the company’s price increase which went into effect April 1.

Figure 1: Exploded view of a clamp-in style tire pressure sensor. Illustrations courtesy of General Motors Corp.
Article

TPMS: GM/Cadillac Escalade Series: 2007-16

The tire pressure monitoring system (TPMS) on 2007 to 2016 GM/Cadillac Escalade Series system uses the remote control door lock receiver (RCDLR), body control module (BCM), four radio frequency (RF) transmitting pressure sensors, and the serial data circuit to perform the sensor learn mode functions.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!