Retail

Brenthel to entry Dakar Rally with Falken tires

Posted on January 6, 2014

One of the most exciting and demanding off-road events in the world, The Dakar Rally, will now have a Falken Tire-shod entry – running its highly regarded WildPeak tire – through Brenthel Industries, the Score 2013 7200 Class Champions.
 
The Huntington Beach, CA-based designer and builder of sophisticated, race-winning vehicles has committed to entering the 2014 Dakar Rally, the 35th running of the renowned event, which takes place in South America from January 5-18, 2014.  Brenthel Industries will team up with American Driver Peter Hajas, with Brenthel providing the support team, including a number of chase trucks.  The Dakar, as it is commonly known, is one of the greatest challenges in motorsports, and race vehicles must be ready to conquer both the beachfront as well as the rough and harsh terrains of Argentina, Bolivia and Chile.
 
“Dakar is an incredible undertaking,” declared Team Manager Jonathan Brenthel, “and our specially built Brenthel Dakar vehicle is perfectly suited for the job.  Everything we manufacture goes through a meticulous development process that begins with hours of CAD design work and refinement.  The uniformity of parts allows any component that may be damaged in competition to be repaired quickly and easily. Dakar vehicles need to be designed and constructed to endure the punishment but also be maintained along the route.”

“The Dakar is one of the toughest races on earth; it’s a marathon, testing both man and machine, and Falken looks forward to being part of the rally,” added Nestor Cabrera, Falken’s Off-Road Supervisor.  “The Dakar serves up multiple road surfaces – from sand dunes to rock strewn mountains roads – and 16 separate stages, so all drivers and teams have to know their tires are up to the task.  We know the Falken WildPeaks are.  These tires have been tested over multiple events and have proven their capabilities.”
 
More than 750 competitors from 53 nations will participate in the Dakar Rally, which attracts over 4.6 million spectators.  It is followed around the world with roughly 1,200 hours of broadcasting time on 70 channels reaching 190 countries.

Related Topics: Brenthel Industries, Dakar Rally, Falken Tire

Comments ( 0 )
More Stories
Joe Venezia will lead Bridgestone's retail efforts at its 2,200-plus company-owned stores.
News

Bridgestone Retail Stores Have a New Leader

The 2,200-plus retail stores owned and operated by Bridgestone Americas Inc. have a new leader. Joe Venezia is the president of Bridgestone Retail Operations LLC (BSRO) effective June 19, 2017.  

News

Giti's Made-in-USA Tires Earn Fitment on Volkswagen Passat

Two sizes of the All Season Giti ComfortA1 tire will be featured as original equipment tires on the 2019 Volkswagen Passat. Giti Tire (USA) Ltd. says the tires represent the first OE fitment that will be manufactured at the company's U.S. tire plant.

News

Texas Governor Vetoes Used Tire Bill

Texas Gov. Greg Abbott has vetoed a bill that would prohibit the sale of unsafe used tires. "Texas does not need to impose new criminal penalties on people who put tires on cars.

What do millennial buyers want? They want information quickly, concisely and as high-tech as possible.
Article

Leading the Millennial Generation

We hear others speak about the up and coming generation all the time. The millennial generation is most often spoken of in a negative way, mainly because negative press seems to get more attention than positive.

Article

Tire Pricing: A Taboo Topic

When tire dealers get together in an open forum, they can talk about almost anything. Stiff competition. Eroding or improving supplier-dealer relationships. The effect low-cost Chinese tires are having on their businesses.

Under the big top at Michelin's Movin'On conference, CEO Jean-Dominique Senard said Movin'On is a call to action for the 21st century.
News

Sustainability Is Driving Michelin's Growth Now, and for the Future

Sustainable mobility is the driving principle of Michelin Group’s global growth plan, and it’s not some far-off dream. The company says sustainability will play a key role in increasing both tire sales and services. Pete Selleck, chairman and president of Michelin North America Inc., says by 2020 Michelin wants revenue from tire sales to rise 20%.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!