Brenthel to entry Dakar Rally with Falken tires

Posted on January 6, 2014

One of the most exciting and demanding off-road events in the world, The Dakar Rally, will now have a Falken Tire-shod entry – running its highly regarded WildPeak tire – through Brenthel Industries, the Score 2013 7200 Class Champions.
The Huntington Beach, CA-based designer and builder of sophisticated, race-winning vehicles has committed to entering the 2014 Dakar Rally, the 35th running of the renowned event, which takes place in South America from January 5-18, 2014.  Brenthel Industries will team up with American Driver Peter Hajas, with Brenthel providing the support team, including a number of chase trucks.  The Dakar, as it is commonly known, is one of the greatest challenges in motorsports, and race vehicles must be ready to conquer both the beachfront as well as the rough and harsh terrains of Argentina, Bolivia and Chile.
“Dakar is an incredible undertaking,” declared Team Manager Jonathan Brenthel, “and our specially built Brenthel Dakar vehicle is perfectly suited for the job.  Everything we manufacture goes through a meticulous development process that begins with hours of CAD design work and refinement.  The uniformity of parts allows any component that may be damaged in competition to be repaired quickly and easily. Dakar vehicles need to be designed and constructed to endure the punishment but also be maintained along the route.”

“The Dakar is one of the toughest races on earth; it’s a marathon, testing both man and machine, and Falken looks forward to being part of the rally,” added Nestor Cabrera, Falken’s Off-Road Supervisor.  “The Dakar serves up multiple road surfaces – from sand dunes to rock strewn mountains roads – and 16 separate stages, so all drivers and teams have to know their tires are up to the task.  We know the Falken WildPeaks are.  These tires have been tested over multiple events and have proven their capabilities.”
More than 750 competitors from 53 nations will participate in the Dakar Rally, which attracts over 4.6 million spectators.  It is followed around the world with roughly 1,200 hours of broadcasting time on 70 channels reaching 190 countries.

Related Topics: Brenthel Industries, Dakar Rally, Falken Tire

Comments ( 0 )
More Stories
Prior to working at Hennessy, Mark Earl had served at Danaher Corp.
News Mark Earl Will Lead Nokian's Growth Strategy in North America

Mark Earl is joining Nokian Tyres plc and will be in charge of implementing the tire company's growth strategy in North America. Earl, the current president of Hennessy Industries Inc., will serve as vice president of the Americas Business Area for Nokian.  

European tire retreading needs a promotional upgrade.
Article A Profitable Future for Tire Retreading?

All around the world the professional retreading of tires is considered to be an important aspect of our industry, especially when it comes to the commercial vehicle sector, and Europe is certainly no exception.

Article Training Covers Strategy, Process and Execution

Two days, four sessions, and 20+ tire guys later, we return to our stores and companies, and do it all over again. Every once in a while, you must drive a stake in the ground, pause, gather with others, and reassess what you’re doing.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!