Hankook Tire America Corp. executives have no doubt finalized their marketing plans for 2014 -- and can't wait to unveil them at this year's Hankook dealer meeting in Jamaica in February.
That's still a month off, however. For those of you shoveling out from the snow who can't wait either for Jamaica's warm weather and hospitality or Modern Tire Dealer's coverage of the event, here's a sneak peek at what they will talk about.
New products. A new plant in Clarksville, Tenn. Sports marketing.
Want more detail? Then check out MTD Editor Bob Ulrich's latest blog, "Why 2014 may be Hankook's best... year... ever." If you read it indoors, just pretend you are on a beach in, well, Jamaica.
What are your expectations for Hankook in 2014? What are your thoughts about the new plant or sports marketing? Read the blog, then let us know what you think by leaving a comment!
Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993.