Retail

Perfect Equipment changes operating name

Posted on January 6, 2014

Perfect Equipment Inc., a wheel balance weight manufacturer in North America and founder of the Perfect Equipment wheel weight brand, announced it has updated its operating name to Wegmann automotive USA Inc. The change was effective on Jan. 1.

Though the overall operating name has changed, the 75-year-old product brand name ‘Perfect Equipment’ will remain unchanged and stay as a key member of the company’s brand portfolio.

The Perfect Equipment brand offers a range of wheel weight solutions including traditional, non-lead, knock-on and adhesive options.

The newly adopted North American operating name is a reflection of the overall parent company, Wegmann automotive GmbH & Co. KG of Germany, which has owned Perfect Equipment since 2005.

The company says the naming evolution helps galvanize the Wegmann automotive global platform and provides consistency to markets worldwide.

“Our top priority is to bring superior value to our customers,” says Jeff Waechter, CEO and president of Wegmann automotive USA Inc.

“By continuing to deliver market leading products under our Perfect Equipment and Hofmann Power Weight brand names and by providing ‘best in class’ service using our Wegmann automotive global network of teams, we feel we have set the stage to offer our customers the best value in the industry.”

The Perfect Equipment brand name was founded in 1939 and celebrates its 75th anniversary in 2014. To learn more about Perfect Equipment, visit www.perfectequipment.com. To learn more about Wegmann automotive, visit www.wegmann-automotive.com.

 

Related Topics: Perfect Equipment Inc., Wegmann automotive GmbH & Co. KG, Wegmann automotive USA Inc.

Comments ( 0 )
More Stories
Joe Venezia will lead Bridgestone's retail efforts at its 2,200-plus company-owned stores.
News

Bridgestone Retail Stores Have a New Leader

The 2,200-plus retail stores owned and operated by Bridgestone Americas Inc. have a new leader. Joe Venezia is the president of Bridgestone Retail Operations LLC (BSRO) effective June 19, 2017.  

News

Giti's Made-in-USA Tires Earn Fitment on Volkswagen Passat

Two sizes of the All Season Giti ComfortA1 tire will be featured as original equipment tires on the 2019 Volkswagen Passat. Giti Tire (USA) Ltd. says the tires represent the first OE fitment that will be manufactured at the company's U.S. tire plant.

News

Texas Governor Vetoes Used Tire Bill

Texas Gov. Greg Abbott has vetoed a bill that would prohibit the sale of unsafe used tires. "Texas does not need to impose new criminal penalties on people who put tires on cars.

What do millennial buyers want? They want information quickly, concisely and as high-tech as possible.
Article

Leading the Millennial Generation

We hear others speak about the up and coming generation all the time. The millennial generation is most often spoken of in a negative way, mainly because negative press seems to get more attention than positive.

Article

Tire Pricing: A Taboo Topic

When tire dealers get together in an open forum, they can talk about almost anything. Stiff competition. Eroding or improving supplier-dealer relationships. The effect low-cost Chinese tires are having on their businesses.

Under the big top at Michelin's Movin'On conference, CEO Jean-Dominique Senard said Movin'On is a call to action for the 21st century.
News

Sustainability Is Driving Michelin's Growth Now, and for the Future

Sustainable mobility is the driving principle of Michelin Group’s global growth plan, and it’s not some far-off dream. The company says sustainability will play a key role in increasing both tire sales and services. Pete Selleck, chairman and president of Michelin North America Inc., says by 2020 Michelin wants revenue from tire sales to rise 20%.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!