Wholesale Distribution

Pae is new COO of Hankook Tire Europe

Posted on January 7, 2014
Hankook Tire Europe's new COO Ho-Youl Pae.

Hankook Tire Europe's new COO Ho-Youl Pae.

Hankook Tire Co. Ltd. announced that it has appointed marketing and sales executive Ho-Youl Pae as the new chief operating officer of Hankook Tire Europe.

The company says the current head of Hankook Tire Europe, Jin-Wook Choi, who was a driving force in strengthening the company’s Europe-based production operations, will take over an advisory role at the company’s global headquarters in Seoul, South Korea.

Pae has experience in managing sales operations as well as developing integrated marketing strategies through a total of 15 years spent at Hankook Tire’s overseas regional offices.

During his tenure at the company’s biggest European subsidiary in Germany and later at its European headquarters for a total of four years, Pae has accumulated understanding and knowledge about the European automotive market and also contributed greatly to the company’s business growth in the region, notes Hankook.

Based on his marketing and sales expertise, Pae also played a significant role in driving Hankook’s brand equity in the American region through various marketing efforts and activities as a marketing team manager and later as the chief operating officer at Hankook Tire America’s regional headquarters.

”Our products performance and quality already fulfills even the highest demands, proven by various original equipment fitments from globally leading premium car manufacturers like BMW and Mercedes-Benz,” said Pae.

“And of course we will continue to focus our efforts on informing consumers about Hankook’s innovative, technologically advanced and environmental friendly tires engineered and made in Europe for European drivers, thus further increasing awareness and image of the Hankook brand on the European continent.”

For more information visit www.hankooktire-eu.com

Related Topics: Hankook Tire Co. Ltd., Hankook Tire Europe, Ho-Youl Pae, Jin-Wook Choi

Comments ( 0 )
More Stories
News

NCTDA to Honor Dealers at 2017 Expo

The North Carolina Tire Dealers Association (NCTDA) will honor its 2017 Dealer of the Year and induct two new members into its Hall of Fame.

News

BKT Is Named Port Tire Manufacturer of the Year

Balkrishna Industries Ltd. (BKT) received a port tire manufacturer of the year award for port and terminal cargo handling equipment at the Terminal Operator Excellence Awards 2016 in Dubai, UAE.

News

Discount Tire Expands in Houston Metropolitan Area

Discount Tire has added a store in Sugar Land, Texas. It is the third Discount Tire outlet in Sugar Land, which is part of the Houston metropolitan area, and the 12th location in Fort Bend County.

The trend lines for the seven most commonly listed brands by the Modern Tire Dealer 100 show some subtle and not-so-subtle changes since 2009.
News

Brand Trends Among the Modern Tire Dealer 100

Every year, Modern Tire Dealer breaks down "the year that was" in its January Facts Issue. It is the first publication with an in-depth report on the previous year's performance.

News

Goodyear Declares 21st Straight Dividend

Directors of Goodyear Tire & Rubber Co. have declared a quarterly dividend of 10 cents per share of common stock. The dividend is payable March 1, 2017, to shareholders of record on Feb. 1, 2017.

News

Hotwire Will Return After MLK Holiday

Due to the Martin Luther King Jr. holiday, Modern Tire Dealer will not publish Hotwire on Monday. Look for the next edition on Tuesday, Jan. 17.

News

Hercules Strengthens Warranty Program in 3 Ways

Hercules Tire & Rubber Co. beefed up its warranty program in three ways on Jan. 1, 2017. Road hazard coverage for mud tires and commercial traction tires is just one part of the expanded program.

Michelin says the new Pilot Sport 4S UHP tire solves the pleasure and safety equation for performance enthusiasts, offering unprecedented driving pleasure, exceptional steering precision and tremendous directional stability, while also providing maximum grip on wet or dry roads.
News

Michelin Adds New UHP Tire to Pilot Line

Michelin Group’s new Pilot Sport 4S has a Y speed rating (186+ mph) and offers a 30,000-mile warranty. The product line initially includes 35 sizes, in widths ranging from 225mm to 345mm, aspect ratios from 30 to 45, and rim diameters from 18 to 20 inches.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!