GITI Tire (USA) Ltd. has made Tread Academy, its online training program about GT Radial tires and the latest tire trends for North American tire dealers, available in French.
Joe Anzelmo, senior manager of marketing for GITI Tire USA, says the company's network of dealers and distributors in French-speaking Canada is "strong and growing."
Anzelmo says the goal of Tread Academy is to help dealer personnel understand everything they need to know to effectively assist and advise their customers. There are currently more than 300 enrolled in program's consumer and commercial tire modules.
“Tread Academy not only helps them understand the GT Radial product lines, but also tire technology and trends in general so they can be a valuable resource to their customers.”
The program's training modules focus on all product segments including sport and performance, winter tires, passenger car and minivan, light truck tires, introduction to commercial tire sales, and advanced commercial tire sales.
Each module operates as a mini test; once users pass, they move on to the next module. Users can download and print their module certificates.
The site, which is PC, Mac, iOS and Android compliant, contains study guides that explain the market positioning, target vehicles, target consumer profiles with photos and descriptions, and tread features. Dealer personnel learn the key selling points on GT Radial products, ranging from passenger tires to medium/heavy truck tires.
Users can go to treadacademy.com and choose to view the site in English or French by clicking the link above the login box.
GITI Tire USA and GITI Tire Canada are the sales and marketing operations in North America for GITI Tire Pte. Ltd. For more information on GT Radial tires, visit www.gtradial.com.
Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993.