Del-Nat Tire Corp. announced it has appointed 38-year industry veteran Lyle Symonds as the new vice president of marketing for the Memphis, Tenn.-based independent provider of auto, ag and commercial truck tires and tubes.
Symonds comes to Del-Nat from Carroll Tire Co. in Lansdale, Pa., where he served as president for the past five years, running 44 wholesale warehouses across the country. The company is a distributor of private and major brand tires.
Previously he served as president of Treadways Corp., after holding several positions with Continental/General Tire, including Director of Sales, Group Accounts, as well as National Manager of Training.
“Lyle’s experience working with private brand tire manufacturers in new product development will play a key role in our strategic marketing efforts, particularly in product sourcing,” says Jim Mayfield, president of Del-Nat.
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Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993.