Commercial Business

Del-Nat taps Symonds as VP of marketing

Posted on January 9, 2014
Del-Nat's new VP of Marketing Lyle Symonds earned a Bachelor’s Degree in mathematics and computer science from The Ohio State University.

Del-Nat's new VP of Marketing Lyle Symonds earned a Bachelor’s Degree in mathematics and computer science from The Ohio State University.

Del-Nat Tire Corp. announced it has appointed 38-year industry veteran Lyle Symonds as the new vice president of marketing for the Memphis, Tenn.-based independent provider of auto, ag and commercial truck tires and tubes.

Symonds comes to Del-Nat from Carroll Tire Co. in Lansdale, Pa., where he served as president for the past five years, running 44 wholesale warehouses across the country. The company is a distributor of private and major brand tires.

Previously he served as president of Treadways Corp., after holding several positions with Continental/General Tire, including Director of Sales, Group Accounts, as well as National Manager of Training.

“Lyle’s experience working with private brand tire manufacturers in new product development will play a key role in our strategic marketing efforts, particularly in product sourcing,” says Jim Mayfield, president of Del-Nat.

For more news on Del-Nat see:

Del-Nat names national sales manager

Del-Nat Tire launches AT Plus SUV/LT tire

Related Topics: Del-Nat Tire Corp., Jim Mayfield, Lyle Symonds

Comments ( 0 )
More Stories
Bobby Hendry from 31 Inc. was from one of 80-plus vendors at the Tire Factory trade show. Here he talks to Mike Fleming, equipment supply manager for the dealer group, and Marc Thompson from Point S Everett in Everett, Wash.
News

Point S Rebranding Exceeds Expectations in the U.S., and Points to More Growth

Tire Factory Inc. members have rebranded the vast majority of their 206 stores to the Point S banner at a breakneck pace. And leaders of the Oregon-based cooperative are unveiling new programs with two big hopes: the momentum of current members continues, and more independent tire dealers join their network.

News

MATDA Joins TIA's Social Media Platform

The Mid-America Tire Dealers Association (MATDA) has joined the social media content platform developed by the Tire Industry Association (TIA) and the Automotive Marketing Foundation (AMF).

News

Toyo’s Net Tire Sales Drop 6.7% in 2016

Toyo Tire & Rubber Co. Ltd. reported a net loss of 12.3 billion yen on net sales of 381.6 billion yen for its fiscal year ended Dec. 31, 2016. That compares to net income of 1.6 billion yen on net sales of 407.8 billion yen for fiscal 2015.

Trelleborg says the new VF1050/50R32 tire for spreader applications limits soil compaction.
News

Trelleborg Has New TM3000 Spreader Tire

Trelleborg Wheel Systems will unveil a new tire size in its TM3000 range for spreader applications at agricultural trade shows in the U.S. and France in February.

News

Michelin’s Net Income Rises 43% in 2016

Margins on consumer tires helped boost Groupe Michelin’s net income 43% in 2016. Michelin posted net income of 1.7 billion euros on net sales of 20.9 billion euros for its fiscal year ended Dec. 31, 2016. That compares to income of 1.2 billion euros on sales of nearly 21.2 billion euros for fiscal 2015.

News

Kumho Suffers Fiscal Loss Followed by a 2-Day Strike

Kumho Tire Co. Ltd. posted a net loss of 58.4 billion won on net sales of more than 2.9 trillion won for its fiscal year ended Dec. 31, 2016. That compares to a net loss of 69.3 billion won on sales of 3 trillion won for fiscal 2015.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!